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Carrying the Banner: Reinventing News on Your University Website
 

Carrying the Banner: Reinventing News on Your University Website

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As delivered for EMG Online webinar, Oct. 13, 2011

As delivered for EMG Online webinar, Oct. 13, 2011

http://www.emgonline.com/Academy/Pages/EMG-Academy/Products/KnowledgeBuilders/Reinventing-News-on-Your-University-Web-Site

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  • What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break\n
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  • Who is the audience?\nWhy do this when we can tell our story directly? Why rely on the media? Are they communicating to our audience?\n
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  • What we did - Mainstream media as model- news is changing in MSM and we need to change to- news habits and expectations don’t change just b/c we’re higher ed - we don’t get a break\n- look to journalism for analogues - their budgets are similar to ours (get #s)- who wins ONA rewards, and for what?- hire ex-journalists or journalism grads → content generalists in newsroom, multitool\n
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  • Stories\n
  • Holistic approach\n
  • Be creative, find new angle\n
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  • Analytics\n
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  • design\n
  • Innovate and try new tech - Cover it Live- Live-tweeting- bring in social media content\nQR, chats – new channels and content types\n
  • Interactivity -QR, chats\n
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  • Social Media \nDistribution\nAnd monitoring\n
  • News stories as landing pages – google, social media, links STATS on SM driver to News (Canada - http://www.reportr.net/2011/04/27/social-media-transforming-people-news/)\n
  • Integrate across channels\n- social media- digital signage\n- printed materials\n- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/\n- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)\n
  • Integrate across channels\n- social media- digital signage\n- printed materials\n- mobile - news consumption stats: http://stateofthemedia.org/2011/mobile-survey/\n- web sections (thru tagging) - Harvard (http://www.slideshare.net/harvardwww/analytics-and-social-tools-in-practice)\n
  • Relationships - Share reporting, pool skills, give credit - http://www.pbs.org/idealab/2011/02/3-ways-to-expand-the-news-ecosystem045.html\n
  • Lessons from tech startups - http://www.mediabistro.com/10000words/what-newsrooms-can-learn-from-tech-startups_b2585\n
  • Involve your programmers\nhttp://www.theatlantic.com/technology/archive/2011/04/the-hackers-who-keep-the-washington-post-running/236933/\n
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  • Have a CMS that Supports news publishing- Content centric\nDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?\n
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  • Have a CMS that Supports news publishing- Content centric\nDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?\n
  • Have a CMS that Supports news publishing- Content centric\nDrupal, Wordpress, JoomlaNPR’s Core PublisherBlog?\n
  • http://www.mediabistro.com/10000words/optimizing-news-websites-for-google-tv_b3660?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+10000words%2FwxYG+%2810%2C000+Words%29\n\nhttp://www.mediabistro.com/10000words/publishing-your-news-content-on-the-kindle_b7468\n
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  • Also - SDSU NewsCenter\n
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Carrying the Banner: Reinventing News on Your University Website Carrying the Banner: Reinventing News on Your University Website Presentation Transcript