European strategies for digital switch-over for radio. Radio executives from Norway, Switzerland, The Netherlands and UK.

  • 235 views
Uploaded on

Terrestrial TV finished switch-over from analogue to digital broadcasting all over Europe in 2012. Now the process moves on with radio. Norway plans to turn off FM in 2017. Other countries have not …

Terrestrial TV finished switch-over from analogue to digital broadcasting all over Europe in 2012. Now the process moves on with radio. Norway plans to turn off FM in 2017. Other countries have not yet defined any dates. And small radio stations are anxious about what switch-over will mean for them.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
235
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
11
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Strategies for digital switchover Trygve Rønningen (CEO and Editor in chief of P4, Norway) Beatrice Merlach (CEO, MCDT, Switzerland) Jan Westerhof (Director Radio, NPO, The Netherlands) #rde14 Radiodays Europe is an annual conference for public and private radio with 55 sessions and 120 speakers. This presentation was held at the latest event in Dublin 23 – 25 March 2014 which gathered 1300 radio leaders from 60 countries. Next event will be in Milan 15 – 17 March 2015. Info at www.radiodayseurope.com.
  • 2. Digital Radio – Norway Trygve Rønningen CEO P4 Radio Norway
  • 3. The Norwegian market - 2013 (on group level) 65% 22% 12% 1% NRK total MTG SBS Other Source: TNS Gallup PPM 2013
  • 4. If this was a (honest) quiz show......
  • 5. The questions..... • Can we be sure that radio stays powerful as an analogue medium surrounded by digital content and interactivity? • Can we defend our market share with a limited numbers of (expensive) analogue channels? • Can we be sure that we keep our FM licenses for ever?
  • 6. The future of radio is not analogue….
  • 7. Norway goes digital.....
  • 8. Digitalization is not a quick fix..... Establishing of World Dmb Forum (aka EuroDabForum) Dab testing and live streaming on internet Parliament supports digital radio National license for Dab transmission First Dab recievers in market Parliament: “50% digital listening before FM shut down” Parliament: FM shut down confirmed 1994 1995 1997 2000 2004 2007 2011 2017: SHUT DOWN!
  • 9. Digital?
  • 10. = DISTRIBUTION BROADCAST STREAMING (IP) DAB+ ONLINE APP PORTABLE
  • 11. = CONTENT! Enhanced radio: text, picures, videos, interactive ads, playlists etc
  • 12. A big change for P4: one channel/platform vs. several channels/platforms  LYTT N SE G VELG ) DELTA C DEL N OVERALT LISTEN WATCH SHARE CHOOSE PARTICIPATE EVERYWHERE
  • 13. National DAB offering in Norway: 2014 • NRK: 14 channels • P4: 5 channels • SBS: 3 channels • Local radio and new content in three areas
  • 14. Why should a listener buy a DAB reciever? a) New content; b) good coverage; c) clear message about shut down
  • 15. Total numbers of DAB receivers in Norway 865,000 955,000 1,109,000 1,204,000 1,468,000 0 300000 600000 900000 1200000 1500000 1800000 Q4-2012 Q1-2013 Q2-2013 Q3-2013 Q4-2013 • Base: n= 1092 SSB number of households 2,3 millions
  • 16. Digital cover – daily use Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 DAB Digital TV Internet 14 10 13 15 16 10 18 11 15 19 9 14 31 34 36 36 40 23 10 13
  • 17. But still a major challenge... • 40% of radio listening is in cars • More than 2 million cars will need DAB retrofit by 2016.....
  • 18. .....the simple answers..... 1. Say YES to digital broadcast radio 2. Stand together 3. Decide a shut down date asap
  • 19. Strategies for digital switch over 24th March 2014 Béatrice Merlach, CEO MCDT AG
  • 20. Digitalradio sales 2006 - 2013 Sources: GFK, trade, car importers 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 2006 2007 2008 2009 2010 2011 1 million receivers
  • 21. A unique network MCDT Public broadcaster Trade Automotive Commercial radios Importers Manufacturers Audience Authorities TelcosInternational • Integration of all involved partners • Neutral platform • Common activities • Close co- operation
  • 22. • Working group to prepare digital switchover • Regulatory issues • Technical issues • Marketing & communication • The Swiss way – a pragmatic approach • Expected – contract with rules & committments
  • 23. • Timeline • Start of working group in 2013 • Final report expected 3Q 2014 • Decision expected in 2015 / 2016 • Renewals of frequencies 2019
  • 24. • Conclusions • Involvement of the entire sector • Consistent strategy • Negociation and committment • «The approach defines the switch off date» • Use the window of opportunity
  • 25. beatrice.merlach@mcdt.ch THANK YOU
  • 26. “Switch over” Radiodays 2014 jan.westerhof@omroep.nl Jan Westerhof
  • 27. June 1954 …
  • 28. June 1954 …
  • 29. Two-track distribution strategy: IP • Multicast (no broadcast) • Possibilities for interaction • Available on almost all mobile devices • Growth in recent years • Disadvantages: business model, bandwidth, data bundles, gatekeepers
  • 30. Two-track distribution strategy: IP • Multicast (no broadcast) • Possibilities for interaction • Available on almost all mobile devices • Growth in recent years • Disadvantages: business model, bandwidth, data bundles, gatekeepers DAB+ • Successor to AM/FM • Free to air (FTA) • Government encouragement of rollout • Disadvantages: less interaction, unawareness within the general audience, accessibility through mobile devices?
  • 31. CLEAR PROFILES FOR RADIO STATIONS MORE CHOICE FOR THE LISTENER
  • 32. DAB+ advantages: • Room for more channels: more choice for the listener • Better sound quality (no noise) • Easier tuning • Capacity for additional data services • Less vulnerable infrastructure • Better cost effectiveness than AM/FM
  • 33. Coverage NPO
  • 34. Coverage Private Broadcasters
  • 35. Rollout of dab+ Requires a market-wide approach
  • 36. We have to set up the marketing ourselves Automotive DAB+ receivers in cars Telecom operators chip in mobile devices Retail Portable/home receivers