Strategies for digital switchover
Trygve Rønningen (CEO and Editor in chief of P4, Norway)
Beatrice Merlach (CEO, MCDT, Sw...
Digital Radio – Norway
Trygve Rønningen
CEO
P4 Radio Norway
The Norwegian market - 2013 (on
group level)
65%
22%
12%
1%
NRK total
MTG
SBS
Other
Source: TNS Gallup PPM 2013
If this was a (honest) quiz
show......
The questions.....
• Can we be sure that radio stays powerful as an analogue
medium surrounded by digital content and inte...
The future of radio is not analogue….
Norway goes digital.....
Digitalization is not a quick fix.....
Establishing of World Dmb Forum
(aka EuroDabForum)
Dab testing and live streaming o...
Digital?
= DISTRIBUTION
BROADCAST STREAMING (IP)
DAB+ ONLINE APP PORTABLE
= CONTENT!
Enhanced radio:
text, picures, videos, interactive ads, playlists etc
A big change for P4: one channel/platform vs. several channels/platforms

LYTT
N
SE
G
VELG
)
DELTA
C
DEL
N
OVERALT
LISTEN...
National DAB offering in Norway: 2014
• NRK: 14 channels
• P4: 5 channels
• SBS: 3 channels
• Local radio and new
content ...
Why should a listener buy a DAB reciever?
a) New content; b) good coverage; c) clear message about shut down
Total numbers of DAB receivers in Norway
865,000
955,000
1,109,000
1,204,000
1,468,000
0
300000
600000
900000
1200000
1500...
Digital cover – daily use
Q4 12 Q1 13 Q2 13 Q3 13 Q4 13
DAB
Digital TV
Internet
14
10
13
15
16
10
18
11
15
19
9
14
31 34 3...
But still a major challenge...
• 40% of radio listening is in cars
• More than 2 million cars will need DAB
retrofit by 20...
.....the simple answers.....
1. Say YES to digital broadcast radio
2. Stand together
3. Decide a shut down date asap
Strategies for digital
switch over
24th March 2014
Béatrice Merlach, CEO MCDT AG
Digitalradio sales 2006 - 2013
Sources: GFK, trade, car importers
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,...
A unique network
MCDT
Public
broadcaster
Trade
Automotive
Commercial
radios
Importers
Manufacturers
Audience Authorities
T...
• Working group to prepare digital switchover
• Regulatory issues
• Technical issues
• Marketing & communication
• The Swi...
• Timeline
• Start of working group in 2013
• Final report expected 3Q 2014
• Decision expected in 2015 / 2016
• Renewals ...
• Conclusions
• Involvement of the entire sector
• Consistent strategy
• Negociation and committment
• «The approach defin...
beatrice.merlach@mcdt.ch
THANK YOU
“Switch over”
Radiodays 2014
jan.westerhof@omroep.nl
Jan Westerhof
June 1954 …
June 1954 …
Two-track distribution strategy:
IP
• Multicast (no broadcast)
• Possibilities for interaction
• Available on almost all m...
Two-track distribution strategy:
IP
• Multicast (no broadcast)
• Possibilities for interaction
• Available on almost all m...
CLEAR PROFILES
FOR RADIO STATIONS
MORE CHOICE
FOR THE LISTENER
DAB+ advantages:
• Room for more channels: more choice for the listener
• Better sound quality (no noise)
• Easier tuning
...
Coverage
NPO
Coverage
Private Broadcasters
Rollout of dab+
Requires a market-wide approach
We have to set up the marketing
ourselves
Automotive DAB+ receivers in cars
Telecom operators chip in mobile devices
Retai...
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
European strategies for digital switch-over for radio.  Radio executives from Norway, Switzerland, The Netherlands and UK.
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European strategies for digital switch-over for radio. Radio executives from Norway, Switzerland, The Netherlands and UK.

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Terrestrial TV finished switch-over from analogue to digital broadcasting all over Europe in 2012. Now the process moves on with radio. Norway plans to turn off FM in 2017. Other countries have not yet defined any dates. And small radio stations are anxious about what switch-over will mean for them.

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European strategies for digital switch-over for radio. Radio executives from Norway, Switzerland, The Netherlands and UK.

  1. 1. Strategies for digital switchover Trygve Rønningen (CEO and Editor in chief of P4, Norway) Beatrice Merlach (CEO, MCDT, Switzerland) Jan Westerhof (Director Radio, NPO, The Netherlands) #rde14 Radiodays Europe is an annual conference for public and private radio with 55 sessions and 120 speakers. This presentation was held at the latest event in Dublin 23 – 25 March 2014 which gathered 1300 radio leaders from 60 countries. Next event will be in Milan 15 – 17 March 2015. Info at www.radiodayseurope.com.
  2. 2. Digital Radio – Norway Trygve Rønningen CEO P4 Radio Norway
  3. 3. The Norwegian market - 2013 (on group level) 65% 22% 12% 1% NRK total MTG SBS Other Source: TNS Gallup PPM 2013
  4. 4. If this was a (honest) quiz show......
  5. 5. The questions..... • Can we be sure that radio stays powerful as an analogue medium surrounded by digital content and interactivity? • Can we defend our market share with a limited numbers of (expensive) analogue channels? • Can we be sure that we keep our FM licenses for ever?
  6. 6. The future of radio is not analogue….
  7. 7. Norway goes digital.....
  8. 8. Digitalization is not a quick fix..... Establishing of World Dmb Forum (aka EuroDabForum) Dab testing and live streaming on internet Parliament supports digital radio National license for Dab transmission First Dab recievers in market Parliament: “50% digital listening before FM shut down” Parliament: FM shut down confirmed 1994 1995 1997 2000 2004 2007 2011 2017: SHUT DOWN!
  9. 9. Digital?
  10. 10. = DISTRIBUTION BROADCAST STREAMING (IP) DAB+ ONLINE APP PORTABLE
  11. 11. = CONTENT! Enhanced radio: text, picures, videos, interactive ads, playlists etc
  12. 12. A big change for P4: one channel/platform vs. several channels/platforms  LYTT N SE G VELG ) DELTA C DEL N OVERALT LISTEN WATCH SHARE CHOOSE PARTICIPATE EVERYWHERE
  13. 13. National DAB offering in Norway: 2014 • NRK: 14 channels • P4: 5 channels • SBS: 3 channels • Local radio and new content in three areas
  14. 14. Why should a listener buy a DAB reciever? a) New content; b) good coverage; c) clear message about shut down
  15. 15. Total numbers of DAB receivers in Norway 865,000 955,000 1,109,000 1,204,000 1,468,000 0 300000 600000 900000 1200000 1500000 1800000 Q4-2012 Q1-2013 Q2-2013 Q3-2013 Q4-2013 • Base: n= 1092 SSB number of households 2,3 millions
  16. 16. Digital cover – daily use Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 DAB Digital TV Internet 14 10 13 15 16 10 18 11 15 19 9 14 31 34 36 36 40 23 10 13
  17. 17. But still a major challenge... • 40% of radio listening is in cars • More than 2 million cars will need DAB retrofit by 2016.....
  18. 18. .....the simple answers..... 1. Say YES to digital broadcast radio 2. Stand together 3. Decide a shut down date asap
  19. 19. Strategies for digital switch over 24th March 2014 Béatrice Merlach, CEO MCDT AG
  20. 20. Digitalradio sales 2006 - 2013 Sources: GFK, trade, car importers 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 2006 2007 2008 2009 2010 2011 1 million receivers
  21. 21. A unique network MCDT Public broadcaster Trade Automotive Commercial radios Importers Manufacturers Audience Authorities TelcosInternational • Integration of all involved partners • Neutral platform • Common activities • Close co- operation
  22. 22. • Working group to prepare digital switchover • Regulatory issues • Technical issues • Marketing & communication • The Swiss way – a pragmatic approach • Expected – contract with rules & committments
  23. 23. • Timeline • Start of working group in 2013 • Final report expected 3Q 2014 • Decision expected in 2015 / 2016 • Renewals of frequencies 2019
  24. 24. • Conclusions • Involvement of the entire sector • Consistent strategy • Negociation and committment • «The approach defines the switch off date» • Use the window of opportunity
  25. 25. beatrice.merlach@mcdt.ch THANK YOU
  26. 26. “Switch over” Radiodays 2014 jan.westerhof@omroep.nl Jan Westerhof
  27. 27. June 1954 …
  28. 28. June 1954 …
  29. 29. Two-track distribution strategy: IP • Multicast (no broadcast) • Possibilities for interaction • Available on almost all mobile devices • Growth in recent years • Disadvantages: business model, bandwidth, data bundles, gatekeepers
  30. 30. Two-track distribution strategy: IP • Multicast (no broadcast) • Possibilities for interaction • Available on almost all mobile devices • Growth in recent years • Disadvantages: business model, bandwidth, data bundles, gatekeepers DAB+ • Successor to AM/FM • Free to air (FTA) • Government encouragement of rollout • Disadvantages: less interaction, unawareness within the general audience, accessibility through mobile devices?
  31. 31. CLEAR PROFILES FOR RADIO STATIONS MORE CHOICE FOR THE LISTENER
  32. 32. DAB+ advantages: • Room for more channels: more choice for the listener • Better sound quality (no noise) • Easier tuning • Capacity for additional data services • Less vulnerable infrastructure • Better cost effectiveness than AM/FM
  33. 33. Coverage NPO
  34. 34. Coverage Private Broadcasters
  35. 35. Rollout of dab+ Requires a market-wide approach
  36. 36. We have to set up the marketing ourselves Automotive DAB+ receivers in cars Telecom operators chip in mobile devices Retail Portable/home receivers
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