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The NPR API: powering "radio" in amultiplatform worldMichael YochDirector, Product Development, NPRmyoch@npr.org@mjyoch
Who is NPR?    •  NPR = National Public Radio    •  2nd largest radio group in America    •  Combination of public and pri...
NPR is both a producer and distributorNPR makes:•  Radio programming•  Digital-only content: articles, blogs, audio, video...
Big changes are coming1. Ubiquitous broadband2. Proliferation of internet connected devices(capable of audio)Major disrupt...
Europe = top mobile broadband penetration
Internet radio is everywhere
Pandora: ~60% of internet streaming                   Source: Triton Digital, 4/28/2011 | http://bit.ly/jc6JA0
Usage patterns                 Source: Target Spot, 2011 | http://bit.ly/kJMSA1
Mobile audience connects with the brandPercentage of the digital audience that also listens toNPR on the radio:   •  Andro...
The Internet of ThingsBy 2020:•  22 billion internet connected devices  •  6 billion mobile phones  •  2.5 billion televis...
What is an API?API = application programming interfaceSimple definition:An easy system / interface for retrieving datafrom...
API allows nimble development         flexible content +        technology(API) +          product strategy               ...
API guiding principlesCOPE (create once publish everywhere)•  COPE drives all other architectural decisionsBuild content m...
Content flow through the systemCMS              API            Presentation                                  Layers
What goes into the API?Content (flexible):•  audio    o  streams    o  on demand•  text•  photo galleries•  video•  rights...
From Washington DC! this is          NPR
Oops!
Flexible content: audio
Flexible content: images
Flexible content: images
From many sources to many destinations
Who benefits from the API?NPR•  It powers everything we publish•  Easier development•  NPR audience benefitsStations•  NPR...
The API makes possible!.•    NPR.org•    2 iPhone apps•    1 iPad app•    1 Android app•    mobile web site•    newsletter...
Lifecycle of an NPR story
Lifecycle of an NPR story
Lifecycle of an NPR story
Lifecycle: NPR Music iPhone app
NPR Music iPhone app story page
NPR News for iPhone music category
Lifecycle of an NPR story
API is an investment that pays off (PVs)          Elections spike     1-year anniversary of API
API growth
Listening (million hours / month)        3           2.75               2                       Source: Omniture and Splun...
Digital vs. broadcast audience
iPad app: page views per visit                       Source: Omniture and Splunk, April 2011
iPhone news app: page views per visit                      Source: Omniture and Splunk, April 2011
iPhone music app: page views per visit                      Source: Omniture and Splunk, April 2011
What does “radio” look like in the future? "In the multi-device, multi-connection world,product strategists need more than...
Tablet effect on other device usage
Ask users
Ask users
Ask users
Use cases
Design for patterns, not platforms
Connected cars
Live streaming to mobile
Live streaming to mobile
Infinite personalized radio?
Danke!Michael Yochmyoch@npr.org@mjyochNPR: http://www.npr.orgNPR Music: http://www.npr.org/musicNPR Berlin: http://www.npr...
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World
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Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World

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Transcript of "Michael Yoch (NPR) - The NPR API: Powering "Radio" in a Multiplatform World"

  1. 1. The NPR API: powering "radio" in amultiplatform worldMichael YochDirector, Product Development, NPRmyoch@npr.org@mjyoch
  2. 2. Who is NPR? •  NPR = National Public Radio •  2nd largest radio group in America •  Combination of public and private funding •  268 independent NPR member organizations •  764 stations  •  NPR programming available on 146 other stations  •  Total:  910 stations, 92% US population #Broadcast audience: ~ 35 million weekly listeners# #
  3. 3. NPR is both a producer and distributorNPR makes:•  Radio programming•  Digital-only content: articles, blogs, audio, video, slideshows•  Live eventsNPR distributes:•  Radio programming from NPR stations and independent producers•  Digital-only content from NPR stations•  Live events from stations
  4. 4. Big changes are coming1. Ubiquitous broadband2. Proliferation of internet connected devices(capable of audio)Major disruption / shift radio usage patterns
  5. 5. Europe = top mobile broadband penetration
  6. 6. Internet radio is everywhere
  7. 7. Pandora: ~60% of internet streaming Source: Triton Digital, 4/28/2011 | http://bit.ly/jc6JA0
  8. 8. Usage patterns Source: Target Spot, 2011 | http://bit.ly/kJMSA1
  9. 9. Mobile audience connects with the brandPercentage of the digital audience that also listens toNPR on the radio: •  Android app 83% •  iPhone app 81% •  Mobile Web 79% •  iPad app 65% •  NPR.org 22%
  10. 10. The Internet of ThingsBy 2020:•  22 billion internet connected devices •  6 billion mobile phones •  2.5 billion televisions •  1.1 billion cars Source: Read Write Web, August, 2010 | http://rww.to/d51hno
  11. 11. What is an API?API = application programming interfaceSimple definition:An easy system / interface for retrieving datafrom an organized container.
  12. 12. API allows nimble development flexible content + technology(API) + product strategy = broad footprint
  13. 13. API guiding principlesCOPE (create once publish everywhere)•  COPE drives all other architectural decisionsBuild content management tools, not webpublishing tools:•  Separate data/content from display/presentation•  Make sure all content is modular and portable (flexible)Pick a smart building block:•  Story is the Atom for NPR•  Stories contain assets (text, audio, video, images)•  Stories belong to lists•  Break things down to the smallest possible parts
  14. 14. Content flow through the systemCMS API Presentation Layers
  15. 15. What goes into the API?Content (flexible):•  audio o  streams o  on demand•  text•  photo galleries•  video•  rights / permissions•  metadata (about stations, streams, audio, etc.)!from NPR, stations, other public media sources
  16. 16. From Washington DC! this is NPR
  17. 17. Oops!
  18. 18. Flexible content: audio
  19. 19. Flexible content: images
  20. 20. Flexible content: images
  21. 21. From many sources to many destinations
  22. 22. Who benefits from the API?NPR•  It powers everything we publish•  Easier development•  NPR audience benefitsStations•  NPR content on station sites•  Stations better serve their audiencesPartners•  Creates new opportunities (easy / low cost implementation)•  Easier to build on existing relationshipsPublic•  Engages the community
  23. 23. The API makes possible!.•  NPR.org•  2 iPhone apps•  1 iPad app•  1 Android app•  mobile web site•  newsletters•  Chrome web app•  Sony connected TV widget•  Google TV (coming)•  RSS•  NPR station sites and mobile products•  A variety of open source / public development projects
  24. 24. Lifecycle of an NPR story
  25. 25. Lifecycle of an NPR story
  26. 26. Lifecycle of an NPR story
  27. 27. Lifecycle: NPR Music iPhone app
  28. 28. NPR Music iPhone app story page
  29. 29. NPR News for iPhone music category
  30. 30. Lifecycle of an NPR story
  31. 31. API is an investment that pays off (PVs) Elections spike 1-year anniversary of API
  32. 32. API growth
  33. 33. Listening (million hours / month) 3 2.75 2 Source: Omniture and Splunk, April 2011
  34. 34. Digital vs. broadcast audience
  35. 35. iPad app: page views per visit Source: Omniture and Splunk, April 2011
  36. 36. iPhone news app: page views per visit Source: Omniture and Splunk, April 2011
  37. 37. iPhone music app: page views per visit Source: Omniture and Splunk, April 2011
  38. 38. What does “radio” look like in the future? "In the multi-device, multi-connection world,product strategists need more than a goodproduct with a connection to win customer loyalty-- they need to create a digital customerrelationship and deliver that in a continuouslyconnected experience across many devices."Source: Thomas Husson, Forrester Mobile Analyst, April 2011 | http://bit.ly/l6oEY0
  39. 39. Tablet effect on other device usage
  40. 40. Ask users
  41. 41. Ask users
  42. 42. Ask users
  43. 43. Use cases
  44. 44. Design for patterns, not platforms
  45. 45. Connected cars
  46. 46. Live streaming to mobile
  47. 47. Live streaming to mobile
  48. 48. Infinite personalized radio?
  49. 49. Danke!Michael Yochmyoch@npr.org@mjyochNPR: http://www.npr.orgNPR Music: http://www.npr.org/musicNPR Berlin: http://www.nprberlin.de/NPR API: http://www.npr.org/api
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