Toyota Recap 2007


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Toyota Recap 2007

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Toyota Recap 2007

  1. 1. The Tundra Giveaway The Voice of NFL Films Earl Mann When it came time to execute the giveway we went directly to a hallowed voice talent- Earl Mann, Voice of NFL Films
  2. 2. The Fan College of Football Knowledge Your chance to show what you know about football (and oh by the way) Win a Brand New Toyota Tundra
  3. 3. How it worked: Beginning August 27 th , game week for the OSU home opener, 1460 The Fan drove listeners to to register for their chance to win the grand prize by clicking on the Toyota Tundra logo. This sent the listener to the Tundra micro-site, where the listener registered their information for the database and got all the details on the truck and the contest. The listener took a timed quiz to test their football knowledge, and once completed, they were registered for their chance to win the Toyota Tundra.
  4. 4. <ul><li>Listeners were made aware of the contest through these means: </li></ul><ul><li>A minimum of 300 Live reads during Spielman on Sports (12p-2pm) and The Big Show (4p-7pm) Scripts for these reads changed during the season but highlighted the contest and mentioned where the truck was on game day. Length of reads is :30 seconds </li></ul><ul><li>A minimum of 420 recorded promos throughout the week (airing in all dayparts) These will be 10’s and 15’s and will be voiced by the voice of NFL Films, Earl Mann. They highlighted the contest and drove people to the web site to register. </li></ul><ul><li>Web site banners and Fan Word featuring the contest. These directed contestants to click to the microsite where they could register to win. E-mail blasts to Fan Club members (approx 25,000) that highlighted the Toyota giveaway </li></ul><ul><li>On campus display of the Tundra. Fans were given an OSU Football schedule card with the Tundra giveaway info included. </li></ul><ul><li>In store display. A poster was provided for each dealership along with the schedule cards. </li></ul>
  5. 5. Sample of web contest page
  6. 6. Sample of Quiz that was used to qualify entrants
  7. 7. Samples of banners that appeared on our web site
  8. 8. Sample of E-mail blast WIN A TUNDRA! The College of Football Knowledge Championship Event  Has Been Scheduled ...and it's Not Too Late to Enter! The Big Show will be LIVE from 4-7pm at Bethel Road Buffalo Wild Wings on November 13th.     The final Tundra giveaway contest will be held immediately afterwards. There is still time to sign up! Click here to register online , or sign-up at the live event.  The Fan Girls will be on-hand with lots prizes for those in attendance. Make sure you listen to 1460 The Fan at 7:35am, 10:35am, 12:35pm, 3:35pm, and 5:35pm to hear your name and for your chance to qualify!
  9. 9. WBNS Gameday location Toyota was here
  10. 10. On Site Info The Tundra was displayed across from the stadium for all 7 home games Fan Girls handed out OSU schedule cards that included information on how to win the Tundra along with various Toyota giveaway items
  11. 11. Sample of Schedule Card Front of card Back of card 30,000 of these were handed on campus and at various Fan Events
  12. 12. On Site Info The Fan on location: The Fan brought the Tundra on location throughout the Fall. Donatos Pizza – Lunch with a Linebacker- Spielman on Sports broadcasts live at various Donatos locations.. 12 Shows each Tuesday of the season Tundra Displayed at Donatos
  13. 13. On Site Info Eddie George’s Grill 27 located on Campus. The Fan brought in ESPN host Colin Cowherd to Columbus before the Wisconsin Game to broadcast his national show live. Additionally, The Fan was at Eddie Georges on home game Thursdays for ESPN Thursday Night Football. The Tundra was prominently parked it prominently at the entrance with Toyota banners hung. OSU/Toyota schedule cards were handed out. Fans in line at 3:00AM Tundra parked at entrance Huge crowd!! Colin Cowherd works the crowd
  14. 14. On Site Info The Fan appeared every week at Kroger Stores and the Tundra was prominent. The Fan and the Tundra also appeared at Wendell’s Alumni Grill on Campus
  15. 15. The Giveaway The Final giveaway was on Tuesday November 13 th at BW3’s. Three finalists competed in a Jeopardy like contest to see who knew their football! Winner Thomas Hatch
  16. 17. Bonus Spots and Billboards <ul><li>To make this promotions a rousing success,The Fan sweetened the pot!! </li></ul><ul><li>At no charge we ran the following: </li></ul><ul><li>One additional :30 that ran in the OSU Football/Local Pregame airing </li></ul><ul><li>one hour prior to the game </li></ul><ul><li>One additional :30 that ran in the OSU Football/Local Postgame airing </li></ul><ul><li>one hour after the game </li></ul><ul><li>Opening billboards to the Buckeye Roundtable Show </li></ul><ul><li>Opening billboards to the Jim Tressel Call In Show </li></ul><ul><li>Total value $11,600 </li></ul>