Highlights from the Arbitron WINTER BOOK 2009 Your #1 Source for Sports

Your #1 Source for Sports Now simulcast on 97.1 FM and 1460AM #3 ranked sports talk station in the US ESPN national programming plus top notch local shows Home for play-by-play for Ohio State Football, Ohio State Basketball, NHL Columbus Blue Jackets, and MLB Cleveland Indians Plus pre-game, post-game and weekly coach’s shows (Scarbrough Research, October 2008) 97.1 The Fan Highlights Columbus, Ohio is the #1 sports town in the Nation

Now simulcast on 97.1 FM and 1460AM

#3 ranked sports talk station in the US

ESPN national programming plus top notch local shows

Home for play-by-play for Ohio State Football, Ohio State Basketball, NHL Columbus Blue Jackets, and MLB Cleveland Indians

Plus pre-game, post-game and weekly coach’s shows (Scarbrough Research, October 2008)

Your #1 Source for Sports Share Trends for Sports Combo Fall 2008 v. Winter 2009 A 18-34 was a 2.8 now is a 4.6 A 25-54 Tied for 4 th was 3.9 now 5.9 Average adult share increase 20 - 40% M 25-34 Tied for 2 nd was a 5.3 now 8.4 M 35-44 Now 1 st M 25-54 Tied 2 nd with a 8.7 Average male share increase of 40% Arbitron Share total week-Adults / Men for Winter ’09 is combo of AM/FM

A 18-34 was a 2.8 now is a 4.6

A 25-54 Tied for 4 th was 3.9 now 5.9

Average adult share increase 20 - 40%

M 25-34 Tied for 2 nd was a 5.3 now 8.4

M 35-44 Now 1 st

M 25-54 Tied 2 nd with a 8.7

Average male share increase of 40%

Sports Radio is a format devoted entirely to discussion and broadcasting of sport events. The sports talk format is one of the most loyal formats on the radio. Sports talk gives listeners a chance to interact with live call ins. Sports talk is a great way to reach the very elusive adult male demographic. Your #1 Source for Sports Format Notes…

Your #1 Source for Sports 97.1 The Fan Highlights Daily Line-up M-F 6a-10a ESPN Morning Drive Show that has been on air since 1999 Former NFL Player Mike Golic with ESPN anchor Mike Greenberg Mike and Mike in the Morning is also seen daily on ESPN2 M-F 10a-12p Cowherd worked as a sports anchor for WTVT-TV Tampa, and as a sports director at KVBC-TV, Las Vegas Program has been on air since 2004 M-F 12p-2p Local Show hosted by Mike Ricordati and Scott Torgerson Rated #1 among Men 18-34 (Winter ’09 Arbitron) Weekly call-in segments Airing of Grievances and Would you Rather that allow listeners to voice their opinion on local and national sports M-F 2p-4p Hosted by Mike Tirico and Scott Van Pelt Tricio has been on air since the launch of ESPN’s radio network in 1992 and Van Pelt joined the program in 2008. M-F 4p-7p Local show that is hosted by hometown heroes that are nationally known Hosted by former OSU players and ESPN Analysts, Kirk Herbstriet and Chris Spielman Anchored by former Cleveland Plain Dealer OSU beat reporter, Bruce Hooley

M-F 6a-10a

ESPN Morning Drive Show that has been on air since 1999

Former NFL Player Mike Golic with ESPN anchor Mike Greenberg

Mike and Mike in the Morning is also seen daily on ESPN2

M-F 10a-12p

Cowherd worked as a sports anchor for WTVT-TV Tampa, and as a sports director at KVBC-TV, Las Vegas

Program has been on air since 2004

M-F 12p-2p

Local Show hosted by Mike Ricordati and Scott Torgerson

Rated #1 among Men 18-34 (Winter ’09 Arbitron)

Weekly call-in segments Airing of Grievances and Would you Rather that allow listeners to voice their opinion on local and national sports

M-F 2p-4p

Hosted by Mike Tirico and Scott Van Pelt

Tricio has been on air since the launch of ESPN’s radio network in 1992 and Van Pelt joined the program in 2008.

M-F 4p-7p

Local show that is hosted by hometown heroes that are nationally known

Hosted by former OSU players and ESPN Analysts, Kirk Herbstriet and Chris Spielman

Anchored by former Cleveland Plain Dealer OSU beat reporter, Bruce Hooley