On the 2.0 media landscape, radios need to adapt to survive. Radiobeta brings solutions for a successful shift.

1. On Air & Social!
Feb 2012

2. Internet has revolutionized mass media
Broadcasters are being challenged
SHIFT IN COMMUNICATION MEDIA CONTROL
All media gets digitized and the Internet increasingly becomes the most important mode of
carriage.
OPEN AND FREE
No geographical boundaries, services for free or at low cost and revenue is preliminarily
based on advertising.
SHARED SOCIAL SPACE
Providers encourage participation and contributions from everyone who is interested.
FROM MANY TO MANY
Consumers are now producers too and the network of relationships within the shared social
space guarantees that they can talk directly with each other
We are increasingly in a landscape where media is:
Global, Social, Ubiquitous and Cheap.

3. The Radio is dead – Long live the Radio!
Stations have to adapt quickly to survive
The combination of an old media mind-set with the new media consumer will
ultimately result in disintermediation.
The good news is that things can turn for the better:
Radio is where the most interactive discussions around news, music,
sports, politics, culture, etc. happen in major media.
It’s time to take it to another level
We are here
to help!

4. We address all your social & web needs
So you can focus on what you do best
 Don’t hassle about technology
We provide a flexible structure for branded apps, a full featured API – easy to create
new products and a support team to help you align and implement your strategy.
 Offer the best user experience
Build and active and engaged community
 Brand awareness & loyalty
Be everywhere, whether it's web, desktop, toolbar, mobile, smartphones, tablets,
cars, digital radios or smart TV's.
 Use online radio to generate new revenue
Ad spending is migrating online and budgets are growing – get on truck!

5. Our solutions

6. RB wall
Cut the noise - all your social activity in one place.
Run your
own ads!
Ex: http://radiobeta.com/desktop/43234

7. RB Chat room
Allow your audience to connect
Ex: http://radiobeta.com/desktop/43234/chat/

8. Individual profiles for each show
Service tailored to the specific needs of your programs – personalize
by formats, advertisers and demographics of your shows.
Ex: http://radiobeta.com/desktop/54377

9. Facebook Fantabs
Have your stations and shows socially integrated on your Fanpage.
Let other fanpages have them too!
Run your own
ads on
facebook!
Ex: http://www.facebook.com/pages/Ex-Sports-Radio-790-The-Zone/229581823796035

10. RB webplayer
Flexible, Social & Customizable
Let your fans grab
it to their sites -
they can be your
best channel.

11. Be on every web platforms
You must be where listeners are

12. Thank You!
Send us an email to info@radiobeta.com
with your contact details and we’ll get back to you soon.
On Air & Social!