If we want them to do something for us, just ask them. If we don’t, we’ll probably get nothing. And have a clear call-to-action
Once upon a time, we used @MintZ_ (with an underscore) for the candy twitter account usernamebecause @MintZ was already taken by a guy name Matt. One day Matt tweeted that he’s been getting so many mentions with language he doesn’t understand. We mention him and explained that those are Indonesians talking about MintZ candy. We asked him nicely if we can have his username, so he wouldn’t get unnecessary mentions. He approved our request in exchange for some MintZ candy.
Key Takeaways1. Collaborate with the consumers2. Keep up with the trend3. Integrate offline with online4. Ask, have a clear call-to-action5. Listen6. What’s in it for the consumers7. Engage8. Take care of your loyal customers9. Make it easier for them to purchase your products
Rade Tampubolon | @radiculouz | firstname.lastname@example.org