This document discusses chartering new Toastmasters clubs. It explains that chartering new clubs benefits the district, area/division, and individuals through tangible, intellectual, and spiritual rewards. Requirements for a new club include having at least 20 members, a steady meeting location that meets at least monthly, paying charter and member fees, and completing paperwork. Individuals can get involved as a club lead to start a club, club sponsor to help a new club, club mentor for six months after chartering, or providing support as a speaker or evaluator at prospective club meetings. The document encourages generating as many club location ideas as possible within the allotted time for an exercise.
2. Why do we need new clubs?
www.toastmasters.org
• Good for the District
District Mission> We build new clubs and support all clubs in achieving excellence.
• Good for Your Area / Division
- Replace faltering clubs
- Add New Blood
• Good for You Personally:
- Tangible Rewards ($$$, Accolades, Educational Award – part of ALS )
- Intellectual / Mental Rewards (New Skills, New Connections)
- Spiritual Rewards (Great Karma)
4. Where Do New clubs Come From?
www.toastmasters.org
1. Fall from the sky
2. Grow on trees
3. District charters new clubs to give to me as gifts
4. Areas & Divisions build clubs with help from district
marketing team
5. Requirements for a New club
www.toastmasters.org
• People: At least 20 members, of who 17 or more must be new (not in any TM club)
• Place: Steady meeting location. Meet at least once a month, preferably weekly
• Finance:
- Charter Fee $125 per club – one time.
- New member Fee: $20 per person – one time (only for members new to TM)
- Dues: $6 per month per person, Six month minimum (sync with dues cycle)
• Paperwork: Form 1-6 in How to Build a Toastmasters Club
6. How Can you be Involved?
www.toastmasters.org
• Club Lead:
- Idea to form a club.
- Warm calls, Insider information, initial contact
- Convince the people to form a club (District rewards available $$$)
• Club Sponsor: help to promote, encourage, and guide the want-to-be club until it
become a true club. (Partial credit for ALS)
• Club Mentor: helping the new club to “learn the ropes”, serving for a minimum of six
months after the charter date. (Partial credit for ALS)
• Demo Team & Support Team: Toastmasters of the Day, Speaker, Evaluator, Table
Topics Master, helper, coordinator etc. at the prospective club
(Great Way to meet people and to speak to new audience / Potential HPL project)
Extra Pt #1: You can be involved with more than one item on this list.
Extra Pt #2: You can work on a High Performance Leadership (HPL) on the process
7. Club Lead Exercise
www.toastmasters.org
1. Get a group
2. Write ideas down on the flip chart, not considering the practicality
3. Basic info: a. Organization / Place, b. location, c: who may have contact (optional)
4. Write as many ideas as you can
5. One person will represent the group to report to all
Quantity is more important than quality in this exercise.
Time: 12 minutes
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention.
The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you:
An overview of branding.
The reasons why a rebrand was necessary.
The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members.
The Toastmasters brand position and visual system.
Club’s role in the brand refresh.
Toastmasters International Where Leaders Are Made - will be the tagline moving forward. Different from a theme, this is an enduring message of who we are today. It will not change from year to year.
“In order to accomplish our mission, Toastmasters members, clubs and districts must provide one single, consistent message that demonstrates what Toastmasters is and what we offer the world.” – Toastmasters International President Michael Notaro, DTM
For many years, Toastmasters has been synonymous with public speaking, However the powerful combination of strengthening one’s competence in communication and building leadership skills through participation in Toastmasters is what differentiates Toastmasters International from other skill-building programs. The new official tagline, “Where Leaders Are Made,” reflects this synergy between communication and leadership. Toastmasters training helps members build their competence in communication so they can gain the confidence to speak effectively and lead others.
It is important that we all understand what this tagline means. It is not intended to summarize the entire member experience; rather, it represents what differentiates Toastmasters. It tells members and potential members what makes Toastmasters different from any other option they could choose to grow their communication and leadership skills.
By consistently implementing this tagline along with the supporting brand positioning messages and imagery, you convey to the world that Toastmasters owns that place where members join and gain confidence in public speaking and communication. That confidence often gives them the strength to lead. Regardless of whether a Toastmaster has chosen to become a leader or not, but the mere fact that they are strong, clear and confident communicators, they are often naturally sought out as mentors, advisors and leaders.