2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho

NaFFAA Business Session

CREATING VALUE WITHIN THE FILIPINO-AMERICAN COMMUNITY Working Together for Mutual Benefit Presented by NaFFAA September 17, 2005 Placeholder for Opening Music Closing

Opportunities Threats Strengths Weaknesses ABOUT THE FILIPINO-AMERICAN COMMUNITY External Internal External Internal
High Household Income
High Education Level
Highly Skilled and Employed in Professional Positions
Significant Population in Key Markets
Business Owners
No Cohesive Voice
Political involvement is minimal
Behind-the-Scenes Blending-in Mentality
Economic Empowerment
Social Empowerment
Political Empowerment
Perceived as a Small Minority Group
Politically Weak
Dwindling Resources Allocated to More Vocal Groups

Filipino-American Demographics
$35 Billion in Spending Power
Significantly Exceeds US Median Household Income
Second Largest Asian Group in the Country
Almost 50% Live in California
64% Are Foreign-Born
US = $42,148 (insert data) Source: 2000 US Census

T A N G I B L E I N T A N G I B L E
Sense of Community
Friendship
Building Business Relationships
Networking Opportunities
Civic Pride
A stronger, more powerful voice for all Filipinos
Direct Business Generated between Members
Business Generated through Referrals and Leads from Chamber Members
What Compelling Benefits Does Patronizing Filipino-American Businesses Offer? What is Our Value Proposition?

VISION An Empowered Filipino-American Community, both Politically and Economically MISSION Promote, Support, and Encourage Fil-Ams to use other Fil-Ams in Business, Investments, and Employment GOALS Advance Filipino-American Interests For Current and Future Generations

Action Plan
Build Trust and Goodwill
Develop Vehicles for Communicating Opportunities In
Business
Investments
Employment
Seek to Promote and Utilize Suppliers and Service Providers Within the Filipino-American Community, First and Foremost, Give Business Owners a chance
Spread the Word, Filipino First Campaign
Get Involved and direct your spendable dollars within our Community

For the Customer For the Supplier
Allow Supplier and Service Provider to Make Fair Profit
Give a Filipino Entrepreneur a Chance to Earn Your Business
Charge the Filipino Customer the “Best” Price You Offer Your Best Customers
Exceed The Customers Expectation for Service and Products
Ask what you can do to earn our Communities Business?
EXPECTATIONS FOR DOING BUSINESS IN THE COMMUNITY

Business Identification Exercise
Identify 3 businesses that you know are owned by Filipino Americans
Naming one company, state one reason why you patronize this company’s product or service?
If you have not utilized a Filipino business, what is one reason they could do better to deserve your support?
Create a Score Card
Discuss results in your small group and report back

2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho

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2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho — Presentation Transcript

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