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8 SEO Myths Debunked: 2014

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Search Engine Optimization can be tricky to understand. There are so many companies harassing small and medium businesses trying to sell outdated and foolish tactics. This slideshow is to set some of …

Search Engine Optimization can be tricky to understand. There are so many companies harassing small and medium businesses trying to sell outdated and foolish tactics. This slideshow is to set some of this straight.

Slideshow Content:
8 SEO Myths Debunked
By Radiant Elephant LLC

SEO Myth 1
Guaranteed #1 Rank on Google
No company or tactics can guarantee a page 1, number one spot on Google. Most services that claim this cheat by paying for you to “rank” #1 for Google ads. Once you stop paying, you drop back into obscurity.

SEO Myth 2
Black Hat Tactics Still Work
The old ways of gaming the system: Keyword Stuffing, Link Farms and Invisible Text will do you more harm than good. The way to succeed now is clean descriptive urls, readable meta and most importantly great original content.

SEO Myth 3
Good SEO Can Be Cheap
Services offering SEO for $100 or $200 a month are a waste. SEO is about strategy and research. Legit SEO specialist charge $75/hr up to $500/hr. There is no cookie cutter strategy for success as every site and industry is different.

SEO Myth 4
SEO Can Be Done Without Site Access
While elements of SEO can be done without website access, SEO strategy starts on site with a thorough site analysis and fixing any on site issues first. H1 tags, URL’s, Image Tags, site speed and the actual content should be optimized before moving off site.

SEO Myth 5
Link Building Can Be Fast
1,000 Back links for $50 within hours? Sure, if you want your site penalized. The algorithms have shifted towards link authority rather than a numbers game. Gaining high quality back links involves reaching out and creating relationships, and of course, great content.

SEO Myth 6
SEO is “Set It and Forget It”
We wish. SEO must be a strategy, and always in the mind of your company. A site may have a great start, but if you stop blogging, posting and link building your rank will slip.

SEO Myth 7
Social Media & SEO are Unrelated
While Google may not literally rank your Social Media pages and engagement, having a bustling digital community will help your organic rank. It creates links to these pages as well as gives you an opportunity for your content to be shared on a large scale.

SEO Myth 8
Responsive Web Design Doesn’t Help Rank
Google tries to give the searcher what is relevant. With so many searching from their tablets and phones, sites that are not responsive to these devices are seen as less relevant, therefore they rank lower. Mobile isn’t going anywhere. If your site doesn’t respond, Google won’t.

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Transcript

  • 1. 8 SEO Myths Debunked By
  • 2. SEO Myth 1 “Guaranteed #1 Rank On Google”
  • 3. Sure,  can  you  guarantee  rain  on   Tuesday  too?  
  • 4. No company or tactics can guarantee a page 1, number one spot on Google. Most services that claim this cheat by paying for you to “rank” #1 for Google ads. Once you stop paying, you drop back into obscurity.  
  • 5. SEO Myth 2 Black Hat Tactics Still Work
  • 6. Time  to  put  on  your  white  hat  people!  
  • 7.      The old ways of gaming the system: Keyword Stuffing, Link Farms and Invisible Text will do you more harm than good. The way to succeed now is clean descriptive urls, readable meta and most importantly great original content.  
  • 8. SEO Myth 3 Good SEO Can Be Cheap
  • 9. You  get  what  you  pay  for.   Haven’t  you  learned  that?  
  • 10.        Services offering SEO for $100 or $200 a month are a waste. SEO is about strategy and research. Legit SEO specialist charge $75/hr up to $500/hr. There is no cookie cutter strategy for success as every site and industry is different.  
  • 11. SEO Myth 4 SEO Can Be Done Without Site Access
  • 12. Ever  hear  of  a  long  distance  mechanic?   Me  either.  
  • 13.      W hile elements of SEO can be done without website access, SEO strategy starts on site with a thorough site analysis and fixing any on site issues first. H1 tags, URL’s, Image Tags, site speed and the actual content should be optimized before moving off site.  
  • 14. SEO Myth 5 Link Building Can Be Fast
  • 15. Slow  and  steady  wins  the  race.  
  • 16. 1,000 Back links for $50 within hours? Sure, if you want your site penalized. The algorithms have shifted towards link authority rather than a numbers game. Gaining high quality back links involves reaching out and creating relationships, and of course, great content.  
  • 17. SEO Myth 6 SEO is “Set it and Forget it”
  • 18. Does  that  work  for  anything  in   business?  Or  life  for  that  maEer?  
  • 19. We wish. SEO must be a strategy, and always in the mind of your company. A site may have a great start, but if you stop blogging, posting and link building your rank will slip.  
  • 20. SEO Myth 7 Social Media & SEO are unrelated
  • 21. Growth  demands  innovaGon,  social   media  is  the  evoluGon  of  markeGng.  
  • 22. While Google may not literally rank your Social Media pages and engagement, having a bustling digital community will help your organic rank. It creates links to these pages as well as gives you an opportunity for your content to be shared on a large scale.  
  • 23. SEO Myth 8 Responsive Web Design Doesn’t Help Rank
  • 24. Simply  put,  if  your  site  doesn’t   respond,  Google  won’t.  
  • 25. Google tries to give the searcher what is relevant. With so many searching from their tablets and phones, sites that are not responsive to these devices are seen as less relevant, therefore they rank lower. Mobile isn’t going anywhere.  
  • 26. To  learn  more:   Click  to  read  our  complete  arGcle   “DemysGfying  SEO  For  Your  Business.”   To  learn  more  about  our  services  visit  our  web   site  at  hEp://www.radiantelephant.com   Radiant  Elephant  LLC  is  a  full  service  bouGque   Web  Design,  MarkeGng  &  Branding  Agency.     And  remember,  in  all  you  do…  
  • 27. All  Rights  Reserved,  2014  Radiant  Elephant  LLC  

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