Submitted by:
Radhika Goyal
Mba-07
INTRODUCTION
 Akio Morita and Marosu Ibuka on 7th may 1946 set up
Tokyo telecommunication research laboratories with $500...
Mergers, acquisitions and
joint venture
• 1988- Sony music entertainment.
• 1989-Sony pictures entertainment.
• 1993-Sony ...
MARKETING MIX
PRODUCT
PRICE
• Price variables such as dealer price, retail price, discounts, allowances, credit terms
etc. influence the develop...
PROMOTION
• Advertising-newspaper
• Personal selling-
• Sales promotion- discounts, coupons, exchange
offers, early bird p...
PLACE
• GREY MARKET
 A market where a product is bought and sold outside of the
manufacturer's authorized trading channel...
SWOT ANAYLSIS
• Strength
• Quality leader
• Excellent network all over the world.
• Leader in all the gadget like mobile, ...
BASES OF SEGMENTATION
GEOGRAPHIC:
• JAPAN COUNTRY
• MAXIMUM PLACES
• ALL OVER THE WORLD
DEMOGRAPHIC:
• Age
• Male, Female
...
CONT..
• PSYCHOGRAPHIC:
• MAINLY URBAN AREA
Middle & Upper Middle class families (age 20+to seniors), Working
Adults with ...
CONCLUSION &
RECOMMENDATION
• MARKETING STRATEGY IS SATISFIED
• MORE FOCUS IS ON URBAN AREA AS IT SHOULD ALSO BE ON
rURAL ...
THANKYOU
Sony ppts
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Sony ppts

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hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the people.

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Sony ppts

  1. 1. Submitted by: Radhika Goyal Mba-07
  2. 2. INTRODUCTION  Akio Morita and Marosu Ibuka on 7th may 1946 set up Tokyo telecommunication research laboratories with $500.  Company entered into consumer electronics market in 1950 with its tape recorder.  In 1955 produced first transistor radio. • Trinitron color television (1968) • Walkman personal stereo (1979) • Handy cam video camera (1989) • PlayStation (1994) • Blu-ray Disc recorder (2003) •
  3. 3. Mergers, acquisitions and joint venture • 1988- Sony music entertainment. • 1989-Sony pictures entertainment. • 1993-Sony Psygnosis Ltd. • 1995-Sony/ATV music published. • 1997-ST liquid crystal display corporation. • 2001-Sony Ericsson. • 2002-AIWA
  4. 4. MARKETING MIX PRODUCT
  5. 5. PRICE • Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers • For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. http://www.priceindia.in/laptop/sony-vaio-laptop-price/
  6. 6. PROMOTION • Advertising-newspaper • Personal selling- • Sales promotion- discounts, coupons, exchange offers, early bird prizes. • Direct marketing and publicity- Telephone, mail or the internet • Public relation: suppliers,media,financial institutions etc.
  7. 7. PLACE • GREY MARKET  A market where a product is bought and sold outside of the manufacturer's authorized trading channels.  It uses Zero-level channel, one level channel :M TO C  two-level channel: M TO W TO C  In India, Sony has used the method of one-level distribution channel. M-MANUFACTURE C-CUSTOMER W-WHOLESALER
  8. 8. SWOT ANAYLSIS • Strength • Quality leader • Excellent network all over the world. • Leader in all the gadget like mobile, audio & video system. • Weakness • high price • Low cost spent on advertisement. • No offering to mid budget customers.. • Weak after sale service. • Opportunity • to build market among mid budget customers. • To associate with F1 Team and push their brand. • Deliver advertisement on radio. • Threats • Technological Competiton by Samsung , Nokia , Dell, Apple. Strength •Quality leader •Excellent network all over the world. •Leader in all the gadget like mobile, audio & video system. Weakness •high price •Low cost spent on advertisement. •No offering to mid budget customers.. •Weak after sale service. Opportunity •to build market among mid budget customers. •To associate with F1 Team and push their brand. •Deliver advertisement on radio. Threats •Technological Competiton by Samsung •Dell • Apple.
  9. 9. BASES OF SEGMENTATION GEOGRAPHIC: • JAPAN COUNTRY • MAXIMUM PLACES • ALL OVER THE WORLD DEMOGRAPHIC: • Age • Male, Female • Income groups • Every sector • Occupation
  10. 10. CONT.. • PSYCHOGRAPHIC: • MAINLY URBAN AREA Middle & Upper Middle class families (age 20+to seniors), Working Adults with hobbies of TV watching, sports, movies and high-endgame consoles.
  11. 11. CONCLUSION & RECOMMENDATION • MARKETING STRATEGY IS SATISFIED • MORE FOCUS IS ON URBAN AREA AS IT SHOULD ALSO BE ON rURAL AREA • LESS ADVERTISING • HIGH PRICES • SHOULD LOWER DOWN THE PRICE FOR MIDDLE CLASS PEOPLE
  12. 12. THANKYOU
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