Your SlideShare is downloading. ×
Sony ppts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Sony ppts

507
views

Published on

hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the …

hi friends, this presentation is about the brand "SONY" which will talk about its customer target ,groups and the pricing depending on customer's income and which product is more famous among the people.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
507
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Submitted by: Radhika Goyal Mba-07
  • 2. INTRODUCTION  Akio Morita and Marosu Ibuka on 7th may 1946 set up Tokyo telecommunication research laboratories with $500.  Company entered into consumer electronics market in 1950 with its tape recorder.  In 1955 produced first transistor radio. • Trinitron color television (1968) • Walkman personal stereo (1979) • Handy cam video camera (1989) • PlayStation (1994) • Blu-ray Disc recorder (2003) •
  • 3. Mergers, acquisitions and joint venture • 1988- Sony music entertainment. • 1989-Sony pictures entertainment. • 1993-Sony Psygnosis Ltd. • 1995-Sony/ATV music published. • 1997-ST liquid crystal display corporation. • 2001-Sony Ericsson. • 2002-AIWA
  • 4. MARKETING MIX PRODUCT
  • 5. PRICE • Price variables such as dealer price, retail price, discounts, allowances, credit terms etc. influence the development of marketing strategy, as price is a major factor that influences the assessment of value obtained by customers • For example, Lets consider Sony series of VAIO laptops. Sony has tried to categorize the laptops according to style, user, purpose, mobility and performance, and each a corresponding price. http://www.priceindia.in/laptop/sony-vaio-laptop-price/
  • 6. PROMOTION • Advertising-newspaper • Personal selling- • Sales promotion- discounts, coupons, exchange offers, early bird prizes. • Direct marketing and publicity- Telephone, mail or the internet • Public relation: suppliers,media,financial institutions etc.
  • 7. PLACE • GREY MARKET  A market where a product is bought and sold outside of the manufacturer's authorized trading channels.  It uses Zero-level channel, one level channel :M TO C  two-level channel: M TO W TO C  In India, Sony has used the method of one-level distribution channel. M-MANUFACTURE C-CUSTOMER W-WHOLESALER
  • 8. SWOT ANAYLSIS • Strength • Quality leader • Excellent network all over the world. • Leader in all the gadget like mobile, audio & video system. • Weakness • high price • Low cost spent on advertisement. • No offering to mid budget customers.. • Weak after sale service. • Opportunity • to build market among mid budget customers. • To associate with F1 Team and push their brand. • Deliver advertisement on radio. • Threats • Technological Competiton by Samsung , Nokia , Dell, Apple. Strength •Quality leader •Excellent network all over the world. •Leader in all the gadget like mobile, audio & video system. Weakness •high price •Low cost spent on advertisement. •No offering to mid budget customers.. •Weak after sale service. Opportunity •to build market among mid budget customers. •To associate with F1 Team and push their brand. •Deliver advertisement on radio. Threats •Technological Competiton by Samsung •Dell • Apple.
  • 9. BASES OF SEGMENTATION GEOGRAPHIC: • JAPAN COUNTRY • MAXIMUM PLACES • ALL OVER THE WORLD DEMOGRAPHIC: • Age • Male, Female • Income groups • Every sector • Occupation
  • 10. CONT.. • PSYCHOGRAPHIC: • MAINLY URBAN AREA Middle & Upper Middle class families (age 20+to seniors), Working Adults with hobbies of TV watching, sports, movies and high-endgame consoles.
  • 11. CONCLUSION & RECOMMENDATION • MARKETING STRATEGY IS SATISFIED • MORE FOCUS IS ON URBAN AREA AS IT SHOULD ALSO BE ON rURAL AREA • LESS ADVERTISING • HIGH PRICES • SHOULD LOWER DOWN THE PRICE FOR MIDDLE CLASS PEOPLE
  • 12. THANKYOU