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Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
Twitter basics
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Twitter basics

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twitter terms and basics for those new to twitter. do also look at twitter's help sections.

twitter terms and basics for those new to twitter. do also look at twitter's help sections.

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  • 1. #beginnersguide
  • 2. Understanding elements of a twitter timeline Tweets of all the accounts I follow are loaded chronologically Number of Number oftweets by me people /since I joined accounts that twitter follow me. Celebrities Number of tend to have people / the highest accounts that I number of follow followers This is the timeline page for a user’s (in this case me) twitter account
  • 3. Elements of my timelineRecommendationsto get me to follow more accounts / people Popular topics / hashtags that arecurrently being usedby multiple accounts right now
  • 4. Elements of a tweet – possible actions Twitter account from which the tweet has been posted Clickable URL leading to full article
  • 5. Elements of a tweet – possible actions Expanded Image with the beginning of the article “Reply” automatically populates the account ids to reply to
  • 6. What happens when you retweet?
  • 7. How do I know I am reading a re-tweet (RT) Since Star Movies India, who I am following, has re-tweeted this, I see it on my timeline
  • 8. How does a conversation take place on twitter– across user timelines Tab under which I can see all the times someone has used my username (mentiuons) in either a reply or re-tweet. I can also see who are my recent new followers 1. First tweet 2. My “reply” 3. Barkha Dutt’s “reply” to me These tweets are grouped together as a conversation that I can view on my Connect tab
  • 9. Must-know phrases / icons of twitterButtons you’ll see on various websites to around twitter: When you want to When you want Tags, identifiers to “tweet” the tweets from this create trends on To write to the headline + URL of account / person to twitter account / person the article you’re appear on your e.g. #sandy reading timeline , #libya
  • 10. #BRANDPROFILE#ELEMENTS
  • 11. Branding elements on the Twitter profile pagefor advertisers Choose a profile header that is 1252px x 626px for optimal display across all devices.
  • 12. #EXAMPLES
  • 13. World’s most popular “twitterati”
  • 14. Indian twitterati
  • 15. Currently the most popular brand account Source: socialbakers.com
  • 16. Example of an Indian brand account
  • 17. #ADVERTISING#CASESTUDIES
  • 18. Promoted Products Promote d Account Promote d Tweet
  • 19. Cadbury @wispa •Promoted Trend increases positive mentions of chocolate bar #WispaGold 1,800% and drives 25% engagement rate for “Retweet for Sweets” promotion Full case study at : https://business.twitter.com/en/optimize/case- studies/cadbury/
  • 20. VW @VW_es • To market the Polo model, @VW_es needed to engage the vehicle’s target audience: digital natives who spend most of their time online and demand new, unique kinds of brand experiences • In partnership with its creative agency, DDB, @VW_es Polo created a campaign around an online game called Polowers (a mash-up of Polo and “followers”) which people could play using Twitter to be entered to win a Polo. To create awareness for the contest with younger consumers, @VW_es used Promoted Tweets in timelines and search targeted to both desktop and mobile.The #polowers campaign exceeded expectations and reached 10% of Twitter’s users in Spain. @VW_es drove over 150,000 Tweets in the eight hours of the contest. The brand also increased its follower base by 50% with the overall campaign and its Promoted Account campaign. Full case study at : https://business.twitter.com/en/optimize/case-studies/vw/
  • 21. #THANKYOU

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