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C:\Fakepath\2010 Educ Taipei Jorg Beier

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Jorg Beier

Jorg Beier

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  • 1. Methods and concepts for education and training in the © Cooperative State University, Ravensburg, Germany exhibition industry Presentation at the Focus Meeting on Education Taipei, 3rd of March 2010 Prof. Dr. J. Beier Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 1
  • 2. Human Ressource Development (HRD) We believe, the key to making © Cooperative State University, Ravensburg, Germany quality products is to develop people Prof. Dr. J. Beier We have focused on expansion and not on staff education! UFI Focus Meeting Teipei 2010 2
  • 3. Structure 1. Human resource development (HRD) 2. Target groups of HRD in the exhibition industry © Cooperative State University, Ravensburg, Germany 3. HRD needs analysis and job requirements 4. Training methods 5. Recommended training courses Prof. Dr. J. Beier 6. Knowledge management 7. Summary UFI Focus Meeting Teipei 2010 3
  • 4. 1. Human Ressource Development  Strategic HRD can be viewed as a proactive, system-wide intervention, with it linked to strategic planning and cultural change. This contrasts with © Cooperative State University, Ravensburg, Germany the traditional view of training and development as consisting of reactive, piecemeal interventions in response to specific problems.  HRD has a long term impact on overall business performance and respond to significant competitive Prof. Dr. J. Beier and technological pressures. UFI Focus Meeting Teipei 2010 4
  • 5. 1. The Balance Score Card – Importance of HRD Financial Profitability perspective © Cooperative State University, Ravensburg, Germany Customer perspective Customer satisfaction Prof. Dr. J. Beier Internal business Quality of process Quality of services perspective project management Learning perspective Skills and knowledge of staff UFI Focus Meeting Teipei 2010 6
  • 6. 1. Concept for the implementaton of HRD © Cooperative State University, Ravensburg, Germany Analysis Concept Implemen- Evaluation tation of • Strategic • Objectives company • Content/ • Selection of • Trainers needs program trainer • Material • Personnel • Tools • Preparation • Environ- Prof. Dr. J. Beier require- • Responsi- of material ment ments bility • Conducting • Target of program groups UFI Focus Meeting Teipei 2010 7
  • 7. 2. Target Groups for HRD Workforce © Cooperative State University, Ravensburg, Germany Middle Mana- gement Prof. Dr. J. Beier Top Management UFI Focus Meeting Teipei 2010 8
  • 8. Target Groups for HRD Manual workforce Skilled workforce for for e.g. e.g.  Maintenance  Secretary © Cooperative State University, Ravensburg, Germany  Technical support  Project executive  Cleaning  Assistant of project  Decoration manager  Groundkeeping  Department executives Prof. Dr. J. Beier  Low job  Challenging job requirements and requirements and  low qualifications of  high qualifications of personnel personnel UFI Focus Meeting Teipei 2010 9
  • 9. © Cooperative State University, Ravensburg, Germany Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 10
  • 10. Target Groups for HRD Middle management Top management  Project manager  Member of the  Head of management board © Cooperative State University, Ravensburg, Germany departments (e.g.  Business unit marketing, technical, director administrative,  Divisional director financial) Prof. Dr. J. Beier  Managerial job  Leadership job responsibility and requirements and  high qualification of  outstanding managers qualification of managers UFI Focus Meeting Teipei 2010 11
  • 11. © Cooperative State University, Ravensburg, Germany Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 12
  • 12. © Cooperative State University, Ravensburg, Germany Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 13
  • 13. 3. HRD needs analysis  Analysis of documents (e.g. final project reports)  Analysis of previous events  Assessment of personnel © Cooperative State University, Ravensburg, Germany  Individual interviews with employees and superiors  Observation of procedures and personnel  Focus groups (e.g. experienced individuals) Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 14
  • 14. 3. Job requirements Professional © Cooperative State University, Ravensburg, Germany competence managerial responsibility Prof. Dr. J. Beier Social Methodic skills skills UFI Focus Meeting Teipei 2010 15
  • 15. Job requirements  Professional competence  Ability to perform a specific job or task  Professional skills are needed  “State of the art” knowledge © Cooperative State University, Ravensburg, Germany  Knowledge about company, offered products and services  Social skills  Ability to cooperate and communicate  Behavior towards customers, superiors and business associates  Creativity Prof. Dr. J. Beier  Personal responsibility  Methodical skills  Ability to use special work and managerial methods  Innovation skills  Project and strategic management methods  Decision making UFI Focus Meeting Teipei 2010 16
  • 16. 3. HRD needs analysis Which skills should your future personnel have? Social skills Methodical skills Willingness to work Skills to solve Ability to work in a problems © Cooperative State University, Ravensburg, Germany team Skills to work Ability to autonomously and communicate methodically Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 17
  • 17. 4. Training methods On the job Off the job  Systematical instructions  Programmed instruction by the superior  Frontal lecturing  Mentoring  Conference method © Cooperative State University, Ravensburg, Germany  Job rotation  Case Studies  Assigning of respon-  Role playing sibility and special tasks  Simulation  Trainee programs  Focus groups  Workshop  E-learning Prof. Dr. J. Beier  Coaching UFI Focus Meeting Teipei 2010 18
  • 18. 4. Training methods  Mentoring  Coaching  Exchange of experien-  Advisor/consultant for ces between a mentor, individual training of © Cooperative State University, Ravensburg, Germany an experienced and managers, groups, confidential person, and teams, projects. the less experienced Coaching methods are mentee for carrier and used for personal development  Crisis management  Clear role division  Preparation of new Prof. Dr. J. Beier  Mentor has social skills businesses and leadership  Change management qualifications  Leadership  Mentee shows potential  Conflict management to develop  Improvement of motivation UFI Focus Meeting Teipei 2010 19
  • 19. 4. E-learning Computer based training © Cooperative State University, Ravensburg, Germany @ - Internet Web based training Prof. Dr. J. Beier @ - Internet Tele tutoring UFI Focus Meeting Teipei 2010 20
  • 20. © Cooperative State University, Ravensburg, Germany Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 21
  • 21. 4. E-learning  Tele-tutoring with interaction: synchronous or asynchronous  Tutor is © Cooperative State University, Ravensburg, Germany  Answering questions  Follows discussions  Offers chats  Organises assignments with comments  Checks the results with tests Prof. Dr. J. Beier  Future: Tele-conferencing Webinars UFI Focus Meeting Teipei 2010 22
  • 22. Didactic Target groups methods Manual Skilled Middle Top management Training workforce workforce management Frontal methods lecturing For pure knowledge transfer Classroom and discussions/ Improvement of skills Deepening knowledge transfer seminar target groups Role play Demonstration Especially for manual work Job rotation To understand rel. simple work proccesses © Cooperative State University, Ravensburg, Germany Mentoring For managers with potential Team or group Knowledge transfer, understanding learning connections and changing of attitudes Special tasks Limited improvement of the and personnel’s potentials responsibility Interactive Understanding connections and Simulation interfaces, impovement of decision making Excursions and Demonstration of procedures, understanding Prof. Dr. J. Beier visits application Development Understanding applications, relations and projects improvement of skills Educational Exchange of experiences depending on subject and composition of workshops workshop group Case studies Deepening the knowledge about comparable situations. Improvement of decision making Coaching Preferred method for top manage- ment. Uncommon problem solving Focus group Deepending on composition of focus group and subject E-learning Type of e-learning depending on subject UFI Focus Meeting Teipei 2010 23
  • 23. 5. Basic training courses - Selected recommendations for all staff members -  Sales training  Selling excellently  How to communicate with customers?  Rhetoric, presenting, negotiating © Cooperative State University, Ravensburg, Germany  Telephone marketing  How to handle complaints?  IT  MS Microsoft Office, incl. MS Project  Office management Prof. Dr. J. Beier  Netikette  Organisation of a document storing system  Professional secretary  Telephone communication  Professional event management (basics)  Intercultural customer management UFI Focus Meeting Teipei 2010 24
  • 24. 5. Personal development  Stress handling  Solving conflicts creatively and constructively  Rhetoric seminars © Cooperative State University, Ravensburg, Germany  Professional communication and negotiating  Self management and time planning. How to organise your own work?  Successful communication Prof. Dr. J. Beier  Train your mind  How to right a report/protocol?  Team training UFI Focus Meeting Teipei 2010 25
  • 25. 5. Professional knowledge and skills Introduction Project and risk management © Cooperative State University, Ravensburg, Germany Congress/ Special Exhibitions Convention events Prof. Dr. J. Beier Intercultural management Strategic management Controlling, accounting, treasury UFI Focus Meeting Teipei 2010 26
  • 26. Market research CRM Information management Sponsoring Public Relations © Cooperative State University, Ravensburg, Germany Catering + Agencies Special event Participation marketing Congress/ Special Stand Exhibitions Convention events Prof. Dr. J. Beier building Special event management Congress E-marketing management Interpretation UFI Focus Meeting Teipei 2010 27
  • 27. 6. Knowledge Management Knowledge Management can be seen as an integrated approach to achieving organisational goals by placing particular © Cooperative State University, Ravensburg, Germany focus on “knowledge”, now widely considered as the new factor of production. Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 28
  • 28. Data level Documentation Technical Action level subsystem © Cooperative State University, Ravensburg, Germany Application Learning Prof. Dr. J. Beier Information Knowledge level Domains Communication/ Interaction Social level UFI Focus Meeting Teipei 2010 29
  • 29. 7. Summary  See Human Resource Development as a strategic task and objective for the company  Analyse which job requirements you need in the © Cooperative State University, Ravensburg, Germany future  Find out what kind of training needs your staffs requires  Set up a HRD plan, in which target groups and training subjects are described Prof. Dr. J. Beier  Set up this plan regularly and update this plan currently  Use knowledge management as an already existing source to improve your competitive position UFI Focus Meeting Teipei 2010 30
  • 30. Speaker  Prof. Dr. Jörg Beier  Cooperative State University Baden –Württemberg D-88212 Ravensburg © Cooperative State University, Ravensburg, Germany Marienplatz 2 Phone: +49 751 18999 2792 E-mail: beier@dhbw-ravensburg.de Prof. Dr. J. Beier UFI Focus Meeting Teipei 2010 31