Introduction to Growth Hacking

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What is Growth Hacking? You will learn 3 key things about growth hacking as well as famous examples of growth hacking ideas and techniques.

This slides were presented during Barcelona Growth Hacking Meetup on 21.10.2013.

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  • 1. Introduction to Growth Hacking + Networking Growth Hacking Barcelona Meetup 21.10.2013 Radek Grabarek
  • 2. Radek Grabarek Senior editor at Softonic 4 years in Barcelona From Warsaw, Poland Geek, startup & mobile app enthusiast @radekg facebook.com/radekg
  • 3. What is Growth Hacking? Simple definition: “Growth hacking is a set of tactics and best practices for dealing with the problem of user growth” Mattan Griffel - growhack.com
  • 4. 3 key things about Growth Hacking
  • 5. 1) Intersection Growth hacking is an intersection of 3 areas: PROGRAMMING MARKETING DATA ANALYSIS
  • 6. 2) Based on DATA! - A/B tests Landing page optimization Key metrics Email marketing Onboarding SEO UX
  • 7. 3) Disruption - Growth hacking is disrupting the way companies are organised - Big companies structures: ● Marketing ● Data analytics / business optimization ● Content / products Several teams → one team focused on growth
  • 8. Who is responsible for growth?
  • 9. Why do we need Growth hacking? - It’s quite easy to build a startup but... It’s hard to grow it. - Most companies track only topline and bottomline metrics --> Traffic and Revenue - To grow, we need pirating skills...
  • 10. Growth hacking is for pirates! AARRR!
  • 11. Dave McClure Startup metrics for pirates A: Acquisition - where / what channels do users come from? A: Activation - what % have a "happy" initial experience? R: Retention - do they come back & re-visit over time? R: Referral - do they like it enough to tell their friends? R: Revenue - can you monetize any of this Source behaviour?
  • 12. Best practices: Famous examples
  • 13. Hotmail “This email sent with Hotmail. Join Hotmail now” AND “Get your free email at Hotmail.”
  • 14. Airbnb “Post to Craigslist” feature More info: Andrew Chen
  • 15. Dropbox Incentivized Referral Program
  • 16. Mailbox waitlist More info: The Verge
  • 17. Mint content/SEO strategy More info: Okdork
  • 18. Growth hacking - critics Is a growth hacking just a buzzword? ● Yes ● No
  • 19. Growth hacking - something new Google trends - Worldwide - 2004 - present
  • 20. Growth hacking - trendy only in USA Google trends - Worldwide - 2004 - present - regional interest
  • 21. Growth hacking - last 12 months Google trends - Worldwide - past 12 months
  • 22. Growth hacking - critics - “Growth hacking is just a bunch of tricks and gimmicks.” NO: Without a great product, you can’t succeed!
  • 23. Why Growth hacking is great? - It gives you a simple framework, a simple path - AARRR! - One key metric - Experiment, measure, optimise, repeat...
  • 24. SPAII - our hosts Big THANKS to Marc and Xavi Spaii is a cultural center in Barcelona for the outreach of science and technology in space, providing activities for people from all ages including workshops, conferences and spacecamps. www.spaii.net
  • 25. Thank you! Growth Hacking Barcelona Meetup 21.10.2013 Radek Grabarek