WHAT IS DESIGN 21 ST  CENTURY?
What is Design 21 st  Century? <ul><li>  </li></ul><ul><li>We are a not for profit charitable organisation dedicated </li>...
What is Design 21 st  Century? <ul><li>  </li></ul><ul><li>We believe that the ‘big problems’ of the world, and </li></ul>...
What is Design 21 st  Century? <ul><li>  </li></ul><ul><li>We believe that ‘design thinking’ is a big idea that fits </li>...
What is Design 21 st  Century? <ul><li>  </li></ul><ul><li>We believe that Design Thinking can be taught as a set </li></u...
What is Design 21 st  Century? <ul><li>  </li></ul><ul><li>We see ourselves as ‘critical friends’ who inspire, </li></ul><...
A QUICK HISTORY OF THE JOURNEY SO FAR….
It all started with a conversation in 2006… <ul><li>Two people Jean Byrne and Jim Dunne shared a vision of a creative, inn...
Conversations continued in 2007… <ul><li>We were struggling with the ‘levers’ to pull to get engagement and the change we ...
We named our ambition and vision in 2008… <ul><li>We became Design 21 st  Century, developed our vision and began to forma...
We made a big discovery in 2008… <ul><li>We discovered we were having ‘great meetings’ but no change was happening. </li><...
We reframed our project and plan for 2009… <ul><li>The IDEAS Campaign – Aileen O’Toole </li></ul><ul><li>In July 2009 we r...
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Service Design Thinks Dublin 12 May 2010 | Jim Dunne

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Jim Dunne discussing the philosophy behind Design Twentyfirst Century and how design can be applied to the world’s most difficult and complex problems.

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Service Design Thinks Dublin 12 May 2010 | Jim Dunne

  1. 1. WHAT IS DESIGN 21 ST CENTURY?
  2. 2. What is Design 21 st Century? <ul><li>  </li></ul><ul><li>We are a not for profit charitable organisation dedicated </li></ul><ul><li>to the belief that Ireland can be a more prosperous, </li></ul><ul><li>innovative and happier country if we reawaken and tap </li></ul><ul><li>the spirit of creativity and imagination that runs deep in </li></ul><ul><li>our people and our history. </li></ul><ul><li>  </li></ul>
  3. 3. What is Design 21 st Century? <ul><li>  </li></ul><ul><li>We believe that the ‘big problems’ of the world, and </li></ul><ul><li>therefore Ireland, can be addressed in Ireland, if we </li></ul><ul><li>adopt new ways of thinking and collaboratively working </li></ul><ul><li>together. </li></ul><ul><li>  </li></ul>
  4. 4. What is Design 21 st Century? <ul><li>  </li></ul><ul><li>We believe that ‘design thinking’ is a big idea that fits </li></ul><ul><li>well with our natural capabilities and offers competitive </li></ul><ul><li>advantage as well as social cohesion. Design Thinking, is </li></ul><ul><li>a process for practical, creative resolution of challenges </li></ul><ul><li>that looks for an improved future outcome. </li></ul><ul><li>  </li></ul>
  5. 5. What is Design 21 st Century? <ul><li>  </li></ul><ul><li>We believe that Design Thinking can be taught as a set </li></ul><ul><li>of tools and competencies. Design Thinking offers new </li></ul><ul><li>and fast ways to innovate to solve social problems, </li></ul><ul><li>develop new products and services for business and </li></ul><ul><li>deliver effective public services. </li></ul><ul><li>  </li></ul>
  6. 6. What is Design 21 st Century? <ul><li>  </li></ul><ul><li>We see ourselves as ‘critical friends’ who inspire, </li></ul><ul><li>stimulate and enable projects in support of our beliefs by </li></ul><ul><li>working with local authorities, business development </li></ul><ul><li>agencies, public servants, academia and citizens to bring </li></ul><ul><li>about positive change through design thinking. </li></ul>
  7. 7. A QUICK HISTORY OF THE JOURNEY SO FAR….
  8. 8. It all started with a conversation in 2006… <ul><li>Two people Jean Byrne and Jim Dunne shared a vision of a creative, innovative, happier and prosperous Ireland. </li></ul><ul><li>We shared a concern that although innovation and creativity was being talked about – not a lot was actually happening. </li></ul><ul><li>Developed a ‘thought paper’ and shared this with a 100 + people who agreed with our analysis. </li></ul>
  9. 9. Conversations continued in 2007… <ul><li>We were struggling with the ‘levers’ to pull to get engagement and the change we desired. </li></ul><ul><li>We saw Massive Change in Chicago and encountered Bruce Mau and Vannesa Ahuactzin. </li></ul><ul><li>We were encouraged by some people to see our project as a campaign not an event – 5 years minimum. </li></ul><ul><li>We decided that Massive Change 2 was our ambition and Design Thinking was our ‘lever’. </li></ul>
  10. 10. We named our ambition and vision in 2008… <ul><li>We became Design 21 st Century, developed our vision and began to formalise our approach. </li></ul><ul><li>We persuaded Vannesa to join us and come to work with us in Ireland. </li></ul><ul><li>We found a small group of influential supporters and held an important Workshop in IMI. </li></ul><ul><li>We were invited into Creative Dublin Alliance by John Tierney, City Manager. </li></ul>
  11. 11. We made a big discovery in 2008… <ul><li>We discovered we were having ‘great meetings’ but no change was happening. </li></ul><ul><li>We decided to take our own medicine and ‘run a project’ to prove concept, we had a few ideas we tested;- </li></ul><ul><li>Ireland 100 </li></ul><ul><li>Learn Big </li></ul><ul><li>Conversations with Citizens </li></ul><ul><li>Dublin’s Identity </li></ul><ul><li>We decided to run Conversation with Citizens in Dublin and were about to launch in April 2008 when……. </li></ul>
  12. 12. We reframed our project and plan for 2009… <ul><li>The IDEAS Campaign – Aileen O’Toole </li></ul><ul><li>In July 2009 we ran Wishes for Dublin.. </li></ul><ul><li>1,500 Dubliners asked for their wishes… </li></ul><ul><li>Common threads uncovered… </li></ul><ul><li>Three World Café Workshops – Water, Waste, Community… </li></ul><ul><li>Multiple possible projects… </li></ul><ul><li>Reduced to five possibles… </li></ul><ul><li>Brought these to the City Manager for assessment… </li></ul>
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