Enterprise 2.0 knowledge management part 1


Published on

Esta es la primera parte de una serie de contenidos sobre Gestión del Conocimiento que vamos a compartir en nuestro ciclo de contenidos para la Gestión del Conocimiento Organizacional.

Esta presentación describe la relación entre la Web 2.0, las aplicaciones y la gesión del conocimiento y las características de las organizaciones del concimiento y de los trabajadores del conocimiento.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Enterprise 2.0 knowledge management part 1

  1. 1. Enterprise 2.0Knowledge ManagementA Revolution of Knowledge in Three Parts.
  2. 2. This is Lisa.Lisa works inmanufactoring.
  3. 3. This is Brad.Brad works inproductdevelopment.
  4. 4. Both work for a large supplier of theautomotive industry.
  5. 5. Lisa and Brad work6,000 miles away from each other…
  6. 6. … and are busy with the sameproblems.
  7. 7. They don‘t know each other.
  8. 8. But they should.
  9. 9. That‘s actually thisman‘s job:Klaus is theknowledgemanager.
  10. 10. Klaus tried everything to bringLisa and Brad together… Groupware Fileserver Incentives Taxonomies Knowledge Data Base Knowledge Management Yellow Pages Process
  11. 11. …but it didn‘t helpvery much.
  12. 12. Is that Lisa‘s orBrad‘s fault?
  13. 13. No.
  14. 14. Because both are happy to sharetheir knowledge...
  15. 15. We all like to share knowledge…
  16. 16. …if we get the right audience.
  17. 17. More than 80 % of all web userswho create content say that the theydo it because they like tocommunicate and exchangeinformation with other people. IBM/ZEM Study „Innovation in den Medien 2008“
  18. 18. Positive feedback from others isimportant.
  19. 19. That promotes our status as experts.
  20. 20. However without an audience,we are not motivated…
  21. 21. …and we don‘t know thecontext in which ourknowledge is used. We only know what we know when we need to know it. We always know more than we can tell and we always tell more than we can write.David Snowden, Complex Acts of Knowing - Paradox andDescriptive Self Awareness
  22. 22. The old knowledge managementdidn‘t care.1. Write your knowledge into a database.2. Find an adequate level of detail.3. Maybe somebody will use your knowledge some day. And… maybe not.4. Don‘t spend too much of your time on this!
  23. 23. It‘s no surprise that Lisa has to set priorities.I don‘t know if anybodywill ever need myknowledge.I don‘t know howsomebody will use myknowledge.I‘d rather take care of reallyimportant things.
  24. 24. The old knowledge management doesn‘t work,because it...• …defines knowledge as a transferable good, which is centrally provided.• …demands knowledge-sharing without providing an audience.• …wants to manage knowledge.
  25. 25. „You cant manage knowledge. Knowledge is between two ears, and only between two ears.“ Peter DruckerNach: Wilson, T.D. (2002) "The nonsense of knowledge management" Information Research, 8(1), paper no. 144 [Available athttp://InformationR.net/ir/8-1/paper144.html] Bild: http://www.cgu.edu/images/Drucker/Peter_Drucker/images/PeterDrucker016_jpg.jpg
  26. 26. Where do wego from here?
  27. 27. The web enters thebusiness…
  28. 28. Klaus loves the Wikipedia!
  29. 29. He is astonished by thehuge number of blogson the internet…
  30. 30. ... and he jumps at his chance.
  31. 31. „We‘ll use a Wiki for ourglossary!“
  32. 32. Everybody participates and together wewill establish our own Wikipedia!Chris Harrison - http://www.chrisharrison.net/projects/clusterball/
  33. 33. Social Software…... makes knowledge management successful!
  34. 34. WRONG!
  35. 35. Social Software is (unfortunately) just a tool...
  36. 36. Sure it is easier, more intuitive,and looks better – but it won‘tguarantee an audience either.
  37. 37. Social Software in your business…1. Write your knowledge into a database, into the wiki, a blog, [or other Social Software tool]….2. Find an adequate level of detail.3. Maybe somebody will use your knowledge some day. And… maybe not.4. Don‘t spend too much of your time on this!
  38. 38. „But it works on theweb…“
  39. 39. Sure, but just 1 % of all web users createthe majority of content. 1 % of web users create the majority of content. 9 % of web users comment and tag information. 90 % of web users The only consume information. 90-9-1 RuleQuelle: http://de.wikipedia.org/wiki/Wikipedia/Nielsen, 2006
  40. 40. How many of your employeesare the 1%?
  41. 41. ?How many of your most importantbut busy experts will be part of thisone percent?
  42. 42. Sorry, Klaus…
  43. 43. … but that is notknowledgemanagement!
  44. 44. “Knowledge Management and SocialMedia look very similar on the surface, but are actually radically different at multiplelevels, both cultural and technical, and are locked in an undeclared cultural war for the soul of Enterprise 2.0.“ Social Media vs. Knowledge Management: A Generational War. http://enterprise2blog.com/2008/09/social-media-vs-knowledge-management-a-generational-war/
  45. 45. 1. Sharing knowledge is always voluntary, no one can ever be forced.2. We share knowledge when we have the right audience, that motivates us and creates the right context.3. Social Software alone is not the solution to the old problems of knowledge management.
  46. 46. Will Brad and Lisa ever findeach other?
  47. 47. http://www.besser20.de/english
  48. 48. Frank Wolf, Christoph Rauhut, Simone Happ,Christopher Buschow, Katja Dräger, Christin BüttnerThanks to: Anne Glas, Holger Günzler, Dada Lin, Jana Frommhold, Ricarda Köckler
  49. 49. f.wolf@t-systems.com simone.happ@t-systems.comhttp://www.t-systems-mms.com/mms/en http://www.besser20.de/english