? Raise your hand if you know the main steps of the ISO 13407 UCD process
USER CENTERED DESIGN: ISO 13407 (1999)6 STEPS, ITERATING Specify the user & organizational requirements Understand & ProduceIdentify need of user specify the design centered design context of use solutions Evaluate design against requirements System meets speciﬁed functional, user & organizational requirements
3D METHODDave Gray (2008) 3D: http://www.davegrayinfo.com/2008/03/31/3d-a-model-for-learning-and-improvement/
DIFFERENT APPROACHES? IDEO Inspiration Ideation Implementation XPLANE Discover Concept Design Do CHESKIN Envision Explore Create Inspire Express CONIFER Research Catalog Synthesis Insights COOPER Research Modeling, Scenarios Framework Design Communicate FROG Discover Design Deliver FITCH Discover Deﬁne Design DoN MELVILLE Explore Discover Concept & Design Implement & Assess Stephanie Gioia (2011) http://www.visualmba.info.
“ The great teams never talked about process. If you’re getting something, you’ve got some kind of process.When you formalize that process, that’s a methodology. When that hardens, you’ve got a dogma. Jared Spool ”
RELATIONSIn Friendfeed there’s anexcellent feature thatshows you the messageswhere your friendanswered or liked.This works on theCuriosity motivation.
RELATIONSThe Like button has avery clever design thathighlight yourrelationships: whereveryou are on the web,seeing the face of afriend of yours there isincredibly reassuring.This works on theAffection motivation.
IDENTITYMight be surprising, butthe old MySpaceexcelled in something:identity.The high degree ofcustomization, allowed bya workaround, triggeredan incredible level of self-expression (with all itsconsequences).This works on theExcellence motivation.
IDENTITYTwitter has one of thebest identity expressionfeature around forsimplicity and efﬁciency:the custom backgroundchanges completely thepage look and feel.This works on theExcellence motivation.
IDENTITYMany games put a lot ofemphasis on identity,think for example aboutWorld of Warcraft andSecond Life.This works on theExcellence motivation.
COMMUNICATIONAnother strong elementof Twitter is its focus oncommunication, inparticular broadcastcommunication.This works on theCuriosity motivation.
COMMUNICATIONOften ignored, instantmessaging systems areincredibly powerful socialnetworks focused oncommunication. Skype isan excellent example ofthis, allowing multipletypes of communicationin one.This works on theCuriosity motivation.
EMERGENCE OF GROUPSAnother feature of Skypethat is so simple it’salmost not noticed is it’sability to create groupson the ﬂy. You need totalk with a couple offriend right now? Createa chat ad hoc with acouple of clicks, done!This works on theAffection motivation.
EMERGENCE OF GROUPSThe king here today isGoogle+, even if with theCircles concept it has avery speciﬁcinterpretation of group.This works on theAffection motivation.
EMERGENCE OF GROUPSFacebook hasintroduced a veryinteresting feature aswell: dynamic groups.This works on theAffection motivation.