8. Weather Everyone hereLanguage The person near you
9. Entity as GroupEntity as Individual
10. No simpliﬁcation Simpliﬁcation Banalization UNMANAGEABLE UNUSEFUL Thanks to Tullio Tinti
11. MEADOW’S 12 LEVERAGE POINTS 12. Constants 11. Buffers 10 8 10. Material 9 09. Delays 2 08. Negative loops 7 3 1 07. Positive loops 6 06. Information 11 4 5 05. Rules 12 04. Change & self-organize 03. Goals 02. Paradigms 01. Trascend paradigmsMeadows D. (1999) Leverage Points, places to intervene in a system
12. MEADOW’S 12 LEVERAGE POINTS 12. Constants 11. Buffers 10 8 10. Material 9 09. Delays 2 08. Negative loops 7 3 1 07. Positive loops 6 06. Information 11 4 5 05. Rules 12 04. Change & self-organize 03. Goals 02. Paradigms 01. Trascend paradigmsMeadows D. (1999) Leverage Points, places to intervene in a system 12
13. MEADOW’S 12 LEVERAGE POINTS 12. Constants 11. Buffers 10 8 10. Material 9 09. Delays 08. Negative loops 2 7 All 3 1 07. Positive loops 6 06. Information 4 5 05. Rules 11 Mgmt 12 04. Change & self-organize 03. Goals CEO 02. Paradigms 01. Trascend paradigmsMeadows D. (1999) Leverage Points, places to intervene in a system 13
14. Data09. Delays
15. I have the data. Now what?
16. Feedback06. Information
17. Jawbone UPLife tracking
18. I have the feedback. And now?
19. NestLearning Thermostat
20. ? Raise your hand if you know the main steps of the ISO 13407 UCD process
21. USER CENTERED DESIGN: ISO 13407 (1999)6 STEPS, ITERATING Specify the user & organizational requirements Understand & ProduceIdentify need of user specify the design centered design context of use solutions Evaluate design against requirements System meets speciﬁed functional, user & organizational requirements
22. 3D METHODDave Gray (2008) 3D: http://www.davegrayinfo.com/2008/03/31/3d-a-model-for-learning-and-improvement/
23. AGILE METHODS
24. DIFFERENT APPROACHES? IDEO Inspiration Ideation Implementation XPLANE Discover Concept Design Do CHESKIN Envision Explore Create Inspire Express CONIFER Research Catalog Synthesis Insights COOPER Research Modeling, Scenarios Framework Design Communicate FROG Discover Design Deliver FITCH Discover Deﬁne Design DoN MELVILLE Explore Discover Concept & Design Implement & Assess Stephanie Gioia (2011) http://www.visualmba.info.
25. “ The great teams never talked about process. If you’re getting something, you’ve got some kind of process.When you formalize that process, that’s a methodology. When that hardens, you’ve got a dogma. Jared Spool ”
26. observe dot LOOPdo think
27. observe observe dot LOOP dot LOOPdo think do think Iterative Complex systems
64. 2. Relational Motivations Given the DOT Loop from before, try to identify which Competition Relational Motivations Excellence are driving its social Curiosity dynamics. Affection
69. RELATIONSCOMMUNICATION IDENTITY
70. EMERGENCE OF GROUPS
71. RELATIONSIn Friendfeed there’s anexcellent feature thatshows you the messageswhere your friendanswered or liked.This works on theCuriosity motivation.
72. RELATIONSThe Like button has avery clever design thathighlight yourrelationships: whereveryou are on the web,seeing the face of afriend of yours there isincredibly reassuring.This works on theAffection motivation.
73. IDENTITYMight be surprising, butthe old MySpaceexcelled in something:identity.The high degree ofcustomization, allowed bya workaround, triggeredan incredible level of self-expression (with all itsconsequences).This works on theExcellence motivation.
74. IDENTITYTwitter has one of thebest identity expressionfeature around forsimplicity and efﬁciency:the custom backgroundchanges completely thepage look and feel.This works on theExcellence motivation.
75. IDENTITYMany games put a lot ofemphasis on identity,think for example aboutWorld of Warcraft andSecond Life.This works on theExcellence motivation.
76. COMMUNICATIONAnother strong elementof Twitter is its focus oncommunication, inparticular broadcastcommunication.This works on theCuriosity motivation.
77. COMMUNICATIONOften ignored, instantmessaging systems areincredibly powerful socialnetworks focused oncommunication. Skype isan excellent example ofthis, allowing multipletypes of communicationin one.This works on theCuriosity motivation.
78. EMERGENCE OF GROUPSAnother feature of Skypethat is so simple it’salmost not noticed is it’sability to create groupson the ﬂy. You need totalk with a couple offriend right now? Createa chat ad hoc with acouple of clicks, done!This works on theAffection motivation.
79. EMERGENCE OF GROUPSThe king here today isGoogle+, even if with theCircles concept it has avery speciﬁcinterpretation of group.This works on theAffection motivation.
80. EMERGENCE OF GROUPSFacebook hasintroduced a veryinteresting feature aswell: dynamic groups.This works on theAffection motivation.
81. RICEPhoto by iz4aks
82. DOWNLOAD THE CHECKLISThttp://j.mp/su-pdf
83. 3. Social Usability Take the Relational Motivation you deﬁned Relations before and think what Identity kind of social usability Communication hook it could use. Emergence of Groups
84. Social Usability open the road Relational Motivations gives directionPhoto by 49937157@N03
85. INSIDE & OUTSIDE
86. BE A DOUBLE-PYRAMID SOCIAL BUSINESS Top-down Vision, goals, strategy, trust Bottom-up Operations, feedback, tactics
87. BE A DOUBLE-DOUBLE-PYRAMID SOCIAL BUSINESS Social Business Values, products, services Users Crowdsourcing, WoM, etc
88. “We really think of the Zappos brand as about great service,and we just happen to sell shoes. Tony Hsieh ”
89. YOU CAN’T FAKE.
90. A CONNECTED COMPANY
91. Do Competition RelationsObserve Excellence IdentityThink Curiosity Communication Affection Emergence of Groups
92. “To complicate is easy, to simplify is hard. To complicate, just add, everyone is able to complicate. Few are able to simplify. Bruno Munari ”