Design thinking based co creation

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Diseñando el pensamiento basados ​​en la co-creación, modelos de innovación basados en la co-creación o creación colectiva...

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Design thinking based co creation

  1. 1. Banny Banerjee Banny Banerjee, Stanford University
  2. 2. Design Thinking based Co-Creation: TextAn approach to tackle complex challenges Banny Banerjee, Stanford University
  3. 3. “Innovation is nowrecognized as the singlemost important ingredientin any modern economy..” Banny Banerjee, Stanford University
  4. 4. NEWOFFERINGSEXISTINGOFFERINGS EXISTING NEW USERS USERS Banny Banerjee, Stanford University
  5. 5. Experiences Services Systems Artifacts, StrategiesExpressions Transforma- tions Visions Solutions to Problem Definition & pre-determined problems Transformative action Banny Banerjee, Stanford University
  6. 6. Design ThinkingA process to rapidly generate innovativesolutions, strategies, systems,and paradigms Banny Banerjee, Stanford University
  7. 7. Design Thinking is being used toaddress a highly diverse set ofquestions… Banny Banerjee, Stanford University
  8. 8. MotorolaWhat is the future of mobile technology? Banny Banerjee, Stanford University
  9. 9. Global Mining Company Expanding Operations in AfricaHOW MIGHT WE CREATE NEW MODELS FOR MININGTHAT LEAVE COMMUNITIES IN BETTER CONDITIONTHAN BEFORE WE ENTERED? Banny Banerjee, Stanford University
  10. 10. Global Automobile Manufacturer, JapanHOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENTPROCESS (AND OUR CULTURE) MORE INNOVATIVE? Banny Banerjee, Stanford University
  11. 11. Banny Banerjee, Stanford University
  12. 12. Co-CreationA creative collaboration between diversestakeholders to define, clarify, create, andrealize visions that provide value in a deepersense Banny Banerjee, Stanford University
  13. 13. Co-creation at all levelsCo-creation within organizations/teamsCo-creation across stake-holdersTrans-disciplinary co-creationTrans-Agency co-creationCo-creation with end user Banny Banerjee, Stanford University
  14. 14. Mindfulness Banny Banerjee, Stanford University
  15. 15. Doing the Doing thingsright thing right
  16. 16. Managing the CreatingPresent the Future
  17. 17. Looking in the Looking throughrear view mirror the windshield
  18. 18. Value ValueCapture Creation
  19. 19. Analysis based Synthesis basedstrategic strategicdecisions decisions
  20. 20. Using pure logic Using induction,and evaluative abduction,deduction retroduction, situated cognition
  21. 21. Platforms andSolutions Paradigms
  22. 22. Rapid Prototyping:Think it all through inexpensive way tobefore acting/ eliminate risk; thinkinvesting through doing
  23. 23. Expertise in a T-Shapedsingle discipline thinking
  24. 24. Impact, diffusionElegance rates, enduring value
  25. 25. Celebrate Co-creation andindividual effort trans-disciplinaryand lone genius processes
  26. 26. Business Human TechnologySocial, Cultural, Economic & Environmental issues Banny Banerjee, Stanford University
  27. 27. Banny Banerjee, Stanford University
  28. 28. Banny Banerjee, Stanford University
  29. 29. Banny Banerjee, Stanford University
  30. 30. Implications Design Solutions & ExpressionsIntentionality doing the right thing doing things right Banny Banerjee, Stanford University
  31. 31. QUEST PROCESS OUTCOME PROCESS PROCESS PAINT BYFOG OUTCOME OUTCOME NUMBERS PROCESS OUTCOME MOVIE Banny Banerjee, Stanford University
  32. 32. CLARIFIED INTENTIONALITY FOCUSSED AREA DESIGN OF NEED EXPRESSION DESIGN EXPLORATIONGENERAL AREA OF NEED Banny Banerjee, Stanford University
  33. 33. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT OPERATIONS STRATEGY EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCESDATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS DECISIONS REFLECTION ACTUALIZE PROBLEM SOLUTION Banny Banerjee, Stanford University CONCRETE
  34. 34. Sense Making: Strategic Visions, Framing DirectionsEduction and Synthesis Design SolutionsUnderstanding, Seeking Tangible Plans Insights Implementation Banny Banerjee, Stanford University
  35. 35. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACTPROBLEM OPERATIONS SOLUTIONDEFINITION STRATEGY GENERATION EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS SOLUTION PROBLEM DECISIONS DEFINITION GENERATION REFLECTION PROBLEM ACTUALIZE SOLUTION Banny Banerjee, Stanford University CONCRETE
  36. 36. Empathy Banny Banerjee, Stanford University
  37. 37. SAY THINKDO FEEL Banny Banerjee, Stanford University
  38. 38. Banny Banerjee, Stanford University
  39. 39. Banny Banerjee, Stanford University
  40. 40. Banny Banerjee, Stanford University
  41. 41. Banny Banerjee, Stanford University
  42. 42. Understanding User Needsno bruising, explicit less pain can and will state themto feel more tacit ‘normal’ can but won’t state them use it implicit discreetly can’t state them use it in her sleep latent don’t exist yet, but will Banny Banerjee, Stanford University
  43. 43. Banny Banerjee, Stanford University
  44. 44. Patterns of behavior Banny Banerjee, Stanford University
  45. 45. Analogous casesInstitute for Healthcare ImprovementEmergency care Nascar analogy:Rapid response teamsAnticipation of unpredictable eventsFlexible but specialist rolesInsights about “repair kits” Banny Banerjee, Stanford University
  46. 46. Share StoriesAchieve shared empathyand a common vocabulary Banny Banerjee, Stanford University
  47. 47. Banny Banerjee, Stanford University
  48. 48. Banny Banerjee, Stanford University
  49. 49. Banny Banerjee, Stanford University
  50. 50. Banny Banerjee, Stanford University
  51. 51. Banny Banerjee, Stanford University
  52. 52. Banny Banerjee, Stanford UniversityBanny Banerjee, Stanford University
  53. 53. Operational Design to “Design Thinking” Banny Banerjee, Stanford University
  54. 54. Multi-disciplinary collaborations Banny Banerjee, Stanford University
  55. 55. Trans-discipline: Optimization for a class of problem & effectivecollaboration Banny Banerjee, Stanford University
  56. 56. Copyright Banny Banerjee, Stanford University
  57. 57. Meta-Discipline: A strategy for the future of design Banny Banerjee, Stanford University
  58. 58. Banny Banerjee, Stanford University
  59. 59. Thank You
  60. 60. 1. Identity Banny Banerjee, Stanford University
  61. 61. 2. CapabilityExperience with design thinking andintegrated systems thinking Banny Banerjee, Stanford University
  62. 62. 3. Impact Mindedness
  63. 63. Engagement: New types of engagement : Take Design Thinking to the world New institute called the d.school4. Radical Co-creation
  64. 64. abstract synthesis frameworks •  esign principles d •  esign levers d • nsights i now future opportunitiesobservations current product concepts concrete Banny Banerjee, Stanford University
  65. 65. Different Cognitive ModesDifferent attitudinal stanceA process that ensures innovationA culture that fosters innovationA culture of radical co-creation Banny Banerjee, Stanford University
  66. 66. Banny Banerjee, Stanford University
  67. 67. Designer Complex Abductive, Retroductive •  Collaborative thinking •  Process mindedness •  Holistic, multi-disciplinary •  Human centered need finding Holistic Inductive Proactive •  Technology factors, business factors •  Systems thinking •  Synthesis, sense-making •  Rapid concept generationEmpathic Deductive Integrative •  Envisioning •  Rapid prototyping •  Visualizing, storytelling •  Catalyzing intelligent decision making Eduction, Synthesis •  Strategizing, road-mapping •  Realizing •  Storytelling •  Managing transformation Banny Banerjee, Stanford University
  68. 68. Hands-onPurely mental integrativeprocesses processes Banny Banerjee, Stanford University
  69. 69. Using pure logic Imagination &and evaluative creative systemsdeduction thinking Banny Banerjee, Stanford University
  70. 70. Top Down Bottom upDepth First Breadth first Banny Banerjee, Stanford University
  71. 71. Banny Banerjee, Stanford University
  72. 72. Banny Banerjee, Stanford University
  73. 73. Ideate Strategize Synthe- Imple-Immerse Observe Frame size ment Prototype Test Banny Banerjee, Stanford University
  74. 74. DESIGN PROCESS Banny Banerjee, Stanford University
  75. 75. Stanford Hasso Plattner Design Institute of Design Program•  Creating world class Designers and •  Bringing “design thinking” to other disciplines Design Leaders •  Multidisciplinary team based experiences•  New methodologies, tools for the design field Banny Banerjee, Stanford University
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