Newsmastering & Online Intelligence Platform   IT Dynamo Associates Inc. 2007
<ul><li>The World Wide Web is the largest publicly accessible data source in the world -  </li></ul><ul><li>the estimated ...
RadarFarms Newsmastering & Online Intelligence  Platform Web Search Results <ul><li>Data </li></ul><ul><li>Acquisition </l...
<ul><li>RadarFarms  is a Web-based “turn-key” Newsmastering, Online Intelligence and Advertising platform offering the cap...
<ul><li>Online Intelligence: </li></ul><ul><ul><ul><li>In-depth analysis of user search patterns and new emerging subjects...
<ul><li>RadarFarms Solutions can be delivered as: </li></ul><ul><li>News Radars hosted at RadarFarms site </li></ul><ul><l...
<ul><ul><li>Market Researchers, Product Managers and Competitive Intelligence and Public Relations professionals: </li></u...
<ul><li>IT Dynamo Associates  (ITD) was formed in November 2004 by two seasoned IT  </li></ul><ul><li>professionals – Oleg...
<ul><li>In June 2005, ITD launched  ITDynamo.com  -  the Web portal dedicated to career success and improving marketabilit...
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RadarFarms - Newsmastering and Online Presentation Platform

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RadarFarms is a Web-based “turn-key” Newsmastering, Online Intelligence and Advertising platform offering the capability to create, publish, access and utilize News Radars – controlled streams of Web news, articles, multimedia (videos, photos, audio- and podcasts), weblogs, forums and user groups covering very specific topics of interests of RadarFarms users.

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RadarFarms - Newsmastering and Online Presentation Platform

  1. 1. Newsmastering & Online Intelligence Platform IT Dynamo Associates Inc. 2007
  2. 2. <ul><li>The World Wide Web is the largest publicly accessible data source in the world - </li></ul><ul><li>the estimated Web size is 109mln Web sites and 15 to some 30bln Web pages </li></ul><ul><li>However the Web information is dynamic and heterogonous and consists of semi </li></ul><ul><li>structured Web pages, unstructured text, structured tables and multimedia (images, audio and video) </li></ul><ul><li>Due to heterogonous and dynamic type of the Web data, finding, tracking and analysis of the Web-based information on a specific subject for business decision making and personal needs is a challenging and complex task </li></ul><ul><li>In the same time, new Web market entrants experience problems with their products and services due to significant money and time investments into Search Engine Optimization and Paid Search </li></ul><ul><li>Why traditional Search Engines cannot completely satisfy the market </li></ul><ul><li>needs: </li></ul><ul><ul><li>One Time Search </li></ul></ul><ul><ul><li>Info from homogeneous sources (either news or articles or weblogs or multimedia) </li></ul></ul><ul><ul><li>One Size Fits All </li></ul></ul><ul><ul><li>Broad Unstructured Info </li></ul></ul><ul><ul><li>Ranking of Informational Sources based on popularity not on relevancy </li></ul></ul><ul><li>Why traditional Paid Search providers cannot completely satisfy the </li></ul><ul><li>market needs: </li></ul><ul><ul><li>Excessive Cost of Advertisement for Popular Subjects/Keywords </li></ul></ul><ul><ul><li>Limited coverage for “niche” subjects </li></ul></ul><ul><ul><li>Need in expensive and experienced Advertising Campaign managers and consultants </li></ul></ul>Why RadarFarms: Market Needs
  3. 3. RadarFarms Newsmastering & Online Intelligence Platform Web Search Results <ul><li>Data </li></ul><ul><li>Acquisition </li></ul><ul><li>Feed Aggregation </li></ul><ul><li>Categorization </li></ul><ul><li>Filtering </li></ul><ul><li>Data Cleansing </li></ul>News Blogs Forums Multi- Media E-Commerce Marketplaces Job Postings Online Research <ul><li>Data </li></ul><ul><li>Management </li></ul><ul><li>Indexes </li></ul><ul><li>Taxonomies </li></ul><ul><li>Data Aggregation </li></ul><ul><li>Data Analysis </li></ul><ul><li>Data Mining </li></ul><ul><li>Archiving </li></ul><ul><li>Intelligent </li></ul><ul><li>Content </li></ul><ul><li>Online Buzz </li></ul><ul><li>Opinion Mining </li></ul><ul><li>Information </li></ul><ul><li>Boutiques </li></ul><ul><li>Knowledge Bases </li></ul><ul><li>Job Postings </li></ul><ul><li>Online Intelligence </li></ul><ul><li>Long Tail Search </li></ul><ul><li>Aggregation </li></ul><ul><li>Information </li></ul><ul><li>Delivery </li></ul><ul><li>RadarFarms </li></ul><ul><li>3 rd Party Widgets </li></ul><ul><li>Mini-sites </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Online Queries </li></ul><ul><li>Data Files </li></ul>Advertisers Sponsors Market Researchers Knowledge Workers 3 rd Party Websites General Internet Users Online Intelligence Customers Newsmastering & Online Intelligence Service Providing Native RSS Feeds Business Partners
  4. 4. <ul><li>RadarFarms is a Web-based “turn-key” Newsmastering, Online Intelligence and Advertising platform offering the capability to create, publish, access and utilize News Radars – controlled streams of Web news, articles, multimedia (videos, photos, audio- and podcasts), weblogs, forums and user groups covering very specific topics of interests of RadarFarms users. </li></ul><ul><li>RadarFarms also provide Newsmastering/Online Intelligence services and tools including location, aggregation, filtering, processing, mining and publishing Web-based information based on a specific subject. </li></ul><ul><li>News Radars vs. Search Engines: </li></ul><ul><li>Real Time Monitoring vs. One Time Search </li></ul><ul><li>Info from Heterogeneous Sources (news, articles, weblogs, multi-media) vs. Info from Homogenous Sources (either news or articles or weblogs or multi-media) </li></ul><ul><li>Enhancing Content of a Web Site hosting a News Radar vs. Referring Visitors to 3rd party Search Engine </li></ul><ul><li>Control, Customization and Categorization vs. “One Size Fits All” </li></ul><ul><li>Structured Knowledge Management vs. Broad Unstructured Info </li></ul><ul><li>Relevancy of Informational sources vs. their Popularity </li></ul><ul><li>News Radars vs. Paid Search: </li></ul><ul><li>Fixed Monthly Price vs. Costly Keywords/Key Phrases for Popular Subjects </li></ul><ul><li>Better Efficiency for Niche Keywords/Subjects </li></ul><ul><li>No Hassle Turn Key Solution vs. Expensive and/or Time-Consuming Campaign Management </li></ul>What is RadarFarms: News Radars and Newsmastering/Online Intelligence Services
  5. 5. <ul><li>Online Intelligence: </li></ul><ul><ul><ul><li>In-depth analysis of user search patterns and new emerging subjects of interest </li></ul></ul></ul><ul><ul><ul><li>Tracking and analysis of Online Buzz, Customer Generated Media and Word Of Mouth for products, services, brands and competitors </li></ul></ul></ul><ul><ul><ul><li>Analysis of patterns in large volumes of information on specific subject </li></ul></ul></ul><ul><li>Long Tail Aggregation Advertising: </li></ul><ul><ul><ul><li>Combination of highly focused content and tag clouds indexed by Search Engines allows Radars to get high Search Engine Ranking (SER) and be considered high authority’s source by the Engines </li></ul></ul></ul><ul><ul><ul><li>New Radars “piggyback” on high ranking on the whole site and get high SER in very short time </li></ul></ul></ul><ul><ul><ul><li>Advertisers can benefit from the high SER of radars they sponsor/embed thereby utilizing RadarFarms as cost-efficient alternative to natural search (SEO) and paid search (PPC) </li></ul></ul></ul><ul><li>Newsmastering/Webmastering: </li></ul><ul><ul><ul><li>Full life cycle information feed management – discovery, subscription, aggregation, administration, and publishing </li></ul></ul></ul><ul><ul><ul><li>Newsmastering tools – external and internal feeds discovery and generation </li></ul></ul></ul><ul><ul><ul><li>Social Newsmastering – forums, weblog, Knowledge Base </li></ul></ul></ul><ul><ul><ul><li>Widgets - portable snippets of code that can be installed and executed within any separate HTML-based web page by end users without requiring additional compilation </li></ul></ul></ul><ul><ul><ul><li>Building niche mini-sites/marketplaces completed with “social infrastructure” – forums and weblogs </li></ul></ul></ul><ul><li>Intelligent Radar Search Engine: </li></ul><ul><ul><ul><li>Keyword search through web page/news abstracts and underlying web pages </li></ul></ul></ul><ul><ul><ul><li>Filtering by feed type: news, research, blogs, multimedia, message boards and job postings </li></ul></ul></ul><ul><ul><ul><li>Custom “Search Agent” information channels </li></ul></ul></ul>What is RadarFarms: Business Applications
  6. 6. <ul><li>RadarFarms Solutions can be delivered as: </li></ul><ul><li>News Radars hosted at RadarFarms site </li></ul><ul><li>News Radars Widgets hosted at 3 rd party sites (for instance, h ttp://www.palominosys.com/news/radarfarms ) </li></ul><ul><li>Niche Mini-Sites and Markets completed with “social infrastructure” – forums and </li></ul><ul><li>weblogs </li></ul><ul><li>RSS Feeds generated for different Radar’s search queries </li></ul><ul><li>Keywords/Key Phrases Listing created by indexing Radar’s RSS feed items and/or source Web pages in HTML </li></ul><ul><li>RadarFarms Self-Service Newsmastering Tools: </li></ul><ul><li>Radar Admin – compete Newsmastering workbench providing capability to create via loading RSS feeds or importing OPML file (lists of RSS feed attributes), their validation and advanced filtering </li></ul><ul><li>Radar Wizard – lightweight Newsmastering solution which makes the Radars creation as easy as just a regular Web Search. It generates and aggregates RSS for the Web articles, news, weblogs, video and research articles based on defined keyword/key phrase </li></ul><ul><li>RadarFarms Online Intelligence Tools: </li></ul><ul><li>Keyword Intelligence – creates listings weighted Keywords/Key Phrases Listing via indexing Radar’s RSS feed items and/or source Web pages in HTML </li></ul><ul><li>Opinion Mining – analyzes Radar’s RSS feed items and/or source Web pages in HTML for Positive/Negative Sentiment (under development) </li></ul>What is RadarFarms: Information Delivery and Tools
  7. 7. <ul><ul><li>Market Researchers, Product Managers and Competitive Intelligence and Public Relations professionals: </li></ul></ul><ul><ul><ul><li>Ability to monitor and analyze online response/buzz, Consumer-Generated Media and Word-of-Mouth information for products, services, brands and competitors </li></ul></ul></ul><ul><ul><li>Knowledge/R & D Workers/Search Engine Optimization Professionals: </li></ul></ul><ul><ul><ul><li>Ability to create, manage and use secure web-based information channels giving them competitive and/or innovative advantage </li></ul></ul></ul><ul><ul><ul><li>Ability to create taxonomies for any subject of their interest and/or expertise (Keyword Intelligence) </li></ul></ul></ul><ul><ul><li>Webmasters and Newsmasters: </li></ul></ul><ul><ul><ul><li>Capability to enhance website’s content by creating and publishing news radars , which will allow them to increase market position, become a trustable content source and generate more traffic and/or revenues </li></ul></ul></ul><ul><ul><ul><li>Access to versatile and cost-effective newsmastering tools for building niche mini-sites and marketplaces completed with “social infrastructure” – forums and weblogs </li></ul></ul></ul><ul><ul><ul><li>Advertisers: </li></ul></ul></ul><ul><ul><ul><li>Capability to sponsor radars hosted at RadarFarms or embedded into their own sites thereby significantly increasing exposure to and attracting potential customers in affordable and cost-efficient manner </li></ul></ul></ul><ul><ul><li>Regular Internet users: </li></ul></ul><ul><ul><ul><li>Ability to easily create and use free information channels on the subject of interest </li></ul></ul></ul>Who Benefits from RadarFarms?
  8. 8. <ul><li>IT Dynamo Associates (ITD) was formed in November 2004 by two seasoned IT </li></ul><ul><li>professionals – Oleg Branin and Lev Munits, with the goal to become a Web </li></ul><ul><li>Intelligence Company offering its customers innovative technology and services for </li></ul><ul><li>effective search, acquisition, management, analysis and publishing of knowledge </li></ul><ul><li>based information, which is available on the Internet and enterprise intranets. </li></ul><ul><li>Management Team </li></ul><ul><li>Oleg Branin has 10 years of experience working for banks, public sector, software </li></ul><ul><li>development companies and VARs. His area of expertise is Quality Assurance, </li></ul><ul><li>Business Analysis, Project Management and Training. He is a Ph.D. in Chemical </li></ul><ul><li>Engineering. </li></ul><ul><li>Lev Munits has over 20 years of experience implementing quality software solutions for large Canadian companies including Canadian Tire, Sears, Hudson’s Bay, CP Rail, CIBC and RBC Financial Group. He has managed teams of developers, testers and business users in delivering complex application systems on time and budget. </li></ul><ul><li>Oleg and Lev have assembled a small multi-talented team of individuals, including one Ph. D. in Math, who share their vision and are committed to building ITD into a leading provider of personalized web-based intelligent information search and publishing tools </li></ul>Who is RadarFarms: About Us
  9. 9. <ul><li>In June 2005, ITD launched ITDynamo.com - the Web portal dedicated to career success and improving marketability and entrepreneurship among members of Toronto IT community. The portal also features JobExposer , the first Canadian job search engine built on promising new Web 2.0 technology – RSS or Real Simple Syndication . </li></ul><ul><li>In October 2005, ITD introduced first working prototype of News Radar – a web-based tool for searching, storing and displaying relevant topic-specific information built on RSS Newsmastering technology. </li></ul><ul><li>In May 2006, ITD launched RadarFarms.com – the portal dedicated to increasing the awareness, showcasing various Newsmastering applications and providing valuable tools for Newsmasters. At this moment, RadarFarms features over 200 News Radars for the following categories: </li></ul><ul><ul><li>Web 2.0 Radars </li></ul></ul><ul><ul><li>Opinion Monitors/Buzz Trackers </li></ul></ul><ul><ul><li>Competitive Intelligence/Market Research Radars </li></ul></ul><ul><ul><li>Info Boutiques </li></ul></ul><ul><ul><li>R & D Monitors </li></ul></ul><ul><ul><li>Multimedia Radars </li></ul></ul><ul><ul><li>Job Search/Career Radars </li></ul></ul><ul><ul><li>Controversies </li></ul></ul><ul><ul><li>Rivalries </li></ul></ul><ul><ul><li>Real Estate Radars </li></ul></ul><ul><li>RadarFarms traffic stats after thirteen (13) months following the site launch: </li></ul><ul><li> Unique Visitors – 166,198 Total Feeds – 2,648 Total Pageviews – 1,337,953 </li></ul><ul><li> Visits – 242,416 Items – 206,090 Searches – 846,070 </li></ul>Who is RadarFarms: About Us

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