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1950s americanculture[1]

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  • 1. America In THE 1950s Prosperity & Conformity U.S. History Chapter 23 #21
  • 2. Assignment 1. Critical Thinking p. 809 Q. 1&2 2. Ch 23 Assessment p. 817-819 Q. 1-20 1. A - Closed Shop Handwritten Due - Tuesday Quiz 40 pts – Tuesday Key Terms & People
  • 3. Americans returned from WWII hoping to find a better life than the one they left
  • 4. The GI Bill June 20,1944 -- FDR signed into law “The Servicemen's Readjustment Act” Prevent –Bonus March • Loans for Homes • $ for College Education
  • 5. Suburban Living - start at 45Sec(8min) Levittown: “The American Dream” 1949-William Levitt began to mass produce ‘Cookie-Cutter Homes’ 150 houses per wk $7,990 or $60/month with no down payment.
  • 6. Suburban Living: The New “American Dream” k 1 story high k 12‟x19‟ living rm k 2 bedrooms k tiled bathroom k garage k small backyard k front lawn By 1960-1/3 of the U.S. pop. in the suburbs
  • 7. Suburban Living SHIFTS IN POPULATION DISTRIBUTION 1940-1970 Central Cities Suburbs Rural Areas/ Small Towns 1940 31.6% 19.5% 48.9% 1950 32.3% 23.8% 43.9% 1960 1970 32.6% 32.0% 36.7% 26.4% 30.7% U. S. Bureau of the Census 41.6%
  • 8. Suburban Living: The Typical TV Suburban Families The Donna Reed Show 1958-1966 Leave It to Beaver 1957-1963 Father Knows Best 1954-1958 The Ozzie & Harriet Show 1952-1966
  • 9. Suburban Living “The American Dream” Conformity was the desire
  • 10. The Baby Boom It seems to me that every other young housewife I see is pregnant. -- British visitor to America, 1958 1957 - 1 baby born every 7 seconds
  • 11. The Baby Boom Dr. Benjamin Spock and the Anderson Quintuplets “spare the rod” to create happy children
  • 12. Baby Boom – Polio Eradicated • 1952 – 58,000 cases of Polio • Dr. Salk & his family became human guinea pigs • April 12, 1955 – CDC declared safe
  • 13. Kid’s needs were catered to - enjoyed a lifestyle of unprecedented privilege Little League Baseball
  • 14. Consumerism 1950 - Introduction of the Diner‟s Card * the first Credit Card in the World All babies were potential consumers who spearheaded a brand-new market for food, clothing, and shelter. -- Life Magazine (May, 1958)
  • 15. Consumerism
  • 16. A Changing Workplace Automation: from 1947-1957 factory workers decreased by 4.3% eliminated 1.5 million Blue-Collar jobs By 1956:more White-Collar than Blue-Collar jobs in the U. S. 1st Computers: ENIAC & Mark I U.S. Army & Navy
  • 17. Women in the Workforce • After WWII – Women were encouraged to: “Go back Home” “Give your Job to a Vet” • Women stayed in the workforce, but in more traditional roles - low pay - faced discrimination for talents
  • 18. The Culture of the Car Car registrations: 1945 - 25,000,000 1960 - 60,000,000 2-family cars doubles from 1951-1958 1958 Pink Cadillac 1956 - 1959 Chevy Corvette Interstate Highway Act largest public works project in U.S.History! Å Cost $129 billion Å 41,000 miles of new highways built
  • 19. Interstate Hwy Act-1956
  • 20. “Death by Interstate”
  • 21. The Culture of the Car America became a more homogeneous nation because of the automobile First McDonald‟s (1955) Howard Johnson‟s Drive-In Movies
  • 22. The Culture of the Car The U. S. pop. was on the move in the 1950‟s “Sunbelt” states - southwest 1955 Disneyland opened in Southern California. - 40% of the guests: outside California, most by car Frontier Land Main Street Tomorrow Land
  • 23. Television 1946 - 7,000 TV sets in America 1950 - 50,000,000 TV sets in Am. “Television is a vast wasteland” Newton Minnow, Chairman of the FCC -1961 Mass Audience - TV celebrated traditional American values Truth, Justice, and the American way!
  • 24. Television - Family Shows Glossy view of mostly middle-class suburban life I Love Lucy The Honeymooners BUT..Women secretly hoped their daughters would have better lives than they had lived
  • 25. Women’s talents were put down Gimbel’s Department store ad in 1952 Riddle – What’s College? "That's where girls who are above cooking and sewing go to meet a man so they can spend their lives cooking and sewing."
  • 26. Science Fiction UFO Sightings skyrocketed in the 1950s. War of the Worlds Hollywood used aliens as a metaphor for whom ??
  • 27. The TV Culture - for Society on the Go Called TV dinners from 1953-62
  • 28. Teen Culture In the 1950s -the word “teenager” entered the American language By 1956- 13 mill. teens with $7 bill. to spend yr 1951 - “race music” - “ROCK „N ROLL” Elvis Presley - “The King”
  • 29. Teen Culture “Juvenile Delinquency” 1951- J. D. Salinger‟s A Catcher in the Rye Marlon Brando in The Wild One (1953) James Dean in Rebel Without a Cause (1955)
  • 30. Teen Culture The “Beat” Generation: f Jack Kerouac  On The Road f Allen Ginsberg  poem, “Howl” Rejected materialism - experimented with drugs and sex “Beatnik” “Clean” Teen Ultimately led to the counter-culture “hippie” of the 1960’s
  • 31. Religious Revival Today in the U. S., the Christian faith is back in the center of things. -- Time magazine, 1954 Church membership: 1940 - 64,000,000 1960 - 114,000,000 Television Preachers: 1. Catholic Bishop Fulton J. Sheen “Life is Worth Living” 2. Methodist Minister Norman Vincent Peale The Power of Positive Thinking 3. Rev. Billy Graham - ecumenical message; warned against the evils of Communism