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Build a Profitable, Kickass
Virtual Law Office in 8 Steps

     Rachel Rodgers | @RachRodgersEsq
         freedomisthenewrich.com
Based on a true story.
______________________________________


         First things first.
       None of this matters.

______________________________________

                           @RachRodgersEsq
You have everything you
need to build something
far bigger than yourself.

              - Seth Godin
Step 1: Uncover Your Hidden Expertise
                              @RachRodgersEsq
Who Are You?
What Are You In To?
If it's in a manual, if it's the accepted
wisdom, if you can find it in a
Dummies book, then guess what?
It's boring, not remarkable.

- Seth Godin
Step 2: Discover Who ‘Your People’ Are
                               @RachRodgersEsq
Build a Profitable, Kickass Virtual Law Office in 8 Steps
Once you know who your people
are and their characteristics, then
you will know where to connect
with them.
Step 3: Develop a VLO Business Model
                             @RachRodgersEsq
The Law Firm Template

                                          Bill
                     Menu             $350/hr x
          +                    +      20 hours =
                                        $7,000


Brick &             Full              Billable
Mortar             Service             Hours
 Office
Build a Profitable, Kickass Virtual Law Office in 8 Steps
Live Chat
                                                                Blogging
 Monthly                    on Website
  Q&A
  Call                                         Instant access
              Access to                                                    FAQ on
                                                to info about
                                                                           website
               Experts                         their problem
                              WHAT DO MY
Virtual Law
   Office
                           POTENTIAL CLIENTS
                                NEED?
                                                                  Blogging

               Option to                       Knowledge
                 DIY                            of Risks
Templates

                Membership                                 Storytelling
                   Site
Build a Profitable, Kickass Virtual Law Office in 8 Steps
Step 4: Create Your Financial Plan
                                @RachRodgersEsq
The Good News:
  You have access to
thousands of dollars of
    start up capital.
         The Bad News:
      You’ve already spent it.
Confession: I am the Queen of
making something out of nothing.
______________________________________


     The less money you have,
    the less money you waste.

______________________________________

                           @RachRodgersEsq
Step 5: Get Your Clients
                           @RachRodgersEsq
Getting clients is as simple as
meeting people. Find ways to meet
people that you can help, and you
will find clients.
Confession: I am the Queen of
making something out of nothing.



                               Photo: Jason Hargrove
Step 6: Ensure Compliance w/ Ethics Rules
                                 @RachRodgersEsq
Attorney Advertising
             Attorney/Client Relationship
             Additional Business/Consulting Business
             Bona Fide Office Rules
Rules
Pertaining   Ghostwriting
to VLOs      Multi-jurisidictional Practice (MJP)
             Naming Your Practice
             Residency Requirements
             Trust Accounting
             Unauthorized Practice of Law
             Unbundled Legal Services
#2
 #1
                          Look up the
 Figure out what
                          rules in any
 you want to do
                             states



           #3                           #4
   If its not crystal      Keep a file with
  clear (it won’t be),       relevant case
call the Ethics Hotline      law, opinions,
     and ask them.                     etc.
Step 7: Develop a Sales Strategy
                                   @RachRodgersEsq
Ideally, you should want exactly
what your prospects want: the
satisfaction of their desire or
the resolution to their
problem.

                – Josh Kaufman
Step 1 - Listen.

Step 2 - Educate.

Step 3 - Close.
Step 8: Optimize your VLO Workflow
                                @RachRodgersEsq
Spend more time thinking so
you can spend less time doing.
O           O
      +
            O
                 =
                      $
You

          Your Team
Find ways to surprise and delight
your clients.
- By the end of this class, you will have a customized
  actionable business plan to start your VLO

  - Avoid making costly mistakes

  - Build a community of like-minded lawyers


http://freedomisthenewrich.com/21stcenturylawyer-2/

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Build a Profitable, Kickass Virtual Law Office in 8 Steps

  • 1. Build a Profitable, Kickass Virtual Law Office in 8 Steps Rachel Rodgers | @RachRodgersEsq freedomisthenewrich.com
  • 2. Based on a true story.
  • 3. ______________________________________ First things first. None of this matters. ______________________________________ @RachRodgersEsq
  • 4. You have everything you need to build something far bigger than yourself. - Seth Godin
  • 5. Step 1: Uncover Your Hidden Expertise @RachRodgersEsq
  • 7. What Are You In To?
  • 8. If it's in a manual, if it's the accepted wisdom, if you can find it in a Dummies book, then guess what? It's boring, not remarkable. - Seth Godin
  • 9. Step 2: Discover Who ‘Your People’ Are @RachRodgersEsq
  • 11. Once you know who your people are and their characteristics, then you will know where to connect with them.
  • 12. Step 3: Develop a VLO Business Model @RachRodgersEsq
  • 13. The Law Firm Template Bill Menu $350/hr x + + 20 hours = $7,000 Brick & Full Billable Mortar Service Hours Office
  • 15. Live Chat Blogging Monthly on Website Q&A Call Instant access Access to FAQ on to info about website Experts their problem WHAT DO MY Virtual Law Office POTENTIAL CLIENTS NEED? Blogging Option to Knowledge DIY of Risks Templates Membership Storytelling Site
  • 17. Step 4: Create Your Financial Plan @RachRodgersEsq
  • 18. The Good News: You have access to thousands of dollars of start up capital. The Bad News: You’ve already spent it.
  • 19. Confession: I am the Queen of making something out of nothing.
  • 20. ______________________________________ The less money you have, the less money you waste. ______________________________________ @RachRodgersEsq
  • 21. Step 5: Get Your Clients @RachRodgersEsq
  • 22. Getting clients is as simple as meeting people. Find ways to meet people that you can help, and you will find clients.
  • 23. Confession: I am the Queen of making something out of nothing. Photo: Jason Hargrove
  • 24. Step 6: Ensure Compliance w/ Ethics Rules @RachRodgersEsq
  • 25. Attorney Advertising Attorney/Client Relationship Additional Business/Consulting Business Bona Fide Office Rules Rules Pertaining Ghostwriting to VLOs Multi-jurisidictional Practice (MJP) Naming Your Practice Residency Requirements Trust Accounting Unauthorized Practice of Law Unbundled Legal Services
  • 26. #2 #1 Look up the Figure out what rules in any you want to do states #3 #4 If its not crystal Keep a file with clear (it won’t be), relevant case call the Ethics Hotline law, opinions, and ask them. etc.
  • 27. Step 7: Develop a Sales Strategy @RachRodgersEsq
  • 28. Ideally, you should want exactly what your prospects want: the satisfaction of their desire or the resolution to their problem. – Josh Kaufman
  • 29. Step 1 - Listen. Step 2 - Educate. Step 3 - Close.
  • 30. Step 8: Optimize your VLO Workflow @RachRodgersEsq
  • 31. Spend more time thinking so you can spend less time doing.
  • 32. O O + O = $ You Your Team
  • 33. Find ways to surprise and delight your clients.
  • 34. - By the end of this class, you will have a customized actionable business plan to start your VLO - Avoid making costly mistakes - Build a community of like-minded lawyers http://freedomisthenewrich.com/21stcenturylawyer-2/

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