Down with the Law Firm Template!

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[I prepared this presentation for LexThink.1 aka Ignite Law 3, which took place in Chicago on March 28, 2012 as part of the ABA Tech Show. Unfortunately, due to last minute family obligations, I never made it to Chicago. Instead of letting all that work go to waste, I decided to share my presentation here.]

Law firms have been using a specific Law Firm Template (brick and mortar office offering full service representation at an hourly rate) to create law practices for centuries. Over and over again, when lawyers create a new firm (solo or multi-lawyer) they always start with the Law Firm Template. Then they try to innovate from within that template by offering flat fees or going virtual. But that is not enough.

I say down with the Law Firm Template! In this presentation, I will show lawyers how they can create innovative, client-focused law practices completely outside the Law Firm Template, by starting with a blank page.

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  • Down with the Law Firm Template!

    1. 1. Down with the Law Firm Template! [or The Presentation I Never Gave at Ignite Law] Rachel Rodgers | @RachRodgersEsq http://FreedomIsTheNewRich.com © 2012 Freedom Is The New Rich LLC
    2. 2. Template: Anything thatdetermines or serves as a pattern; a model © 2012 Freedom Is The New Rich LLC
    3. 3. Another About Page Slide
    4. 4. Templates Are Bad
    5. 5. Nearly all men can stand adversity, but if you want to test a man’scharacter, give him power[point]. Nancy Duarte & Abraham Lincoln
    6. 6. Powerpoint Template
    7. 7. The Law Firm Template Bill Menu $350/hr x + + 20 hours = $7,000Brick & Full BillableMortar Service Hours Office © 2012 Freedom Is The New Rich LLC
    8. 8. Templates Stifle Creativity
    9. 9. Creativity is the stuffyou do at the edges. Seth Godin, Seth’s Blog
    10. 10. Photo by Calsidyrose - Flickr
    11. 11. What do my clients need?
    12. 12. ImpromptuCourthouse Attorney
    13. 13. Live Chat Joint Blogging on Website Advisory Session Instant access Access to FAQ on to info about website Experts their problem WHAT DO MYVirtual Law Office CLIENTS NEED? Library of Legal Issues Option to Knowledge DIY of Risks Form VideoContracts Tutorials Membership Storytelling Site © 2012 Freedom Is The New Rich LLC
    14. 14. You have everything youneed to build somethingfar bigger than yourself. Seth Godin, Tribes
    15. 15. Photo by Jordanhill School D&T Dept - Flickr
    16. 16. Photo by Ally Mauro - Flickr
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