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[I prepared this presentation for LexThink.1 aka Ignite Law 3, which took place in Chicago on March 28, 2012 as part of the ABA Tech Show. Unfortunately, due to last minute family obligations, I never made it to Chicago. Instead of letting all that work go to waste, I decided to share my presentation here.]
Law firms have been using a specific Law Firm Template (brick and mortar office offering full service representation at an hourly rate) to create law practices for centuries. Over and over again, when lawyers create a new firm (solo or multi-lawyer) they always start with the Law Firm Template. Then they try to innovate from within that template by offering flat fees or going virtual. But that is not enough.
I say down with the Law Firm Template! In this presentation, I will show lawyers how they can create innovative, client-focused law practices completely outside the Law Firm Template, by starting with a blank page.
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