Nine Holiday Ideas for Retail Stores
A well thought-out holiday marketing plan will help you boost sales
Gift cards encourage sales today and
even more later when people start using
Give existing clients a gift card to
use towards future purchases.
Offer bonuses for each gift card
Offer a free $20 gift card to
amazon.com or other online store
with the purchase of $200 or more
from you - essentially giving your
customers a 10% discount.
Hold a contest and offer a gift card
as the prize.
Create exclusive invitation-only
events with prices not open to the
Offer private after-hours events
such as a ‘snack ‘n shop’ to your
most loyal customers.
Joint venture with other businesses
for a one-stop-shopping event.
Events can be online too. Hold
webinars, Twitter or Facebook
events, and more online
Hold a drawing at the end of the
event for those who attended. Give
away a few products, coupons or gift
Black Friday and Cyber Monday
People live and breathe for these
two shopping days.
To encourage sales, offer
unbeatable one-day-only prices.
People expect a huge bargain and
when you deliver, it’s a win-win for
you and the customer.
Start promoting early to build
Post an advertisement in your local
newspaper, email those on your
mailing list, tweet about it and add
it to other social media sites.
Surprise your customers by giving
them something they didn't expect at
Give them a choice at checkout to
add another product for a super
special price based on what they are
Offer free companion products to
items they are already buying
Give them a chance to enter to win
even more free merchandise. Collect
their name and email address so they
can be added to your mailing list for
Make your displays and windows
Dress up any product pictures by
simply adding a wreath
frame, some digital snow, or a
While websites don’t have
windows, you can display special
offers in prominent places.
Don’t forget your mailing list!
HTML newsletter templates come
with great areas to display items.
Give out coupons to use only during
the holidays or only on certain days
Create coupons that are good for a
limited time only
Encourage the use of the coupons
sooner rather than later
Double the discount. For customers
who bring in a friend, offer to double
their coupon – both people must buy
to get the extra savings.
Offer big-savings coupons for the
first 5 people who buy.
Free Gift Wrapping
Personal touches will have customers
coming to you instead of big-chain
stores – especially during the
Gift wrapping takes time and talent
that many customers simply don’t
have. Offer free wrapping and they’re
sure to become repeat customers.
Offering free gift wrapping and even
shipping will encourage people to
purchase more from you.
Set up a designated wrapping area so
it doesn’t restrict the shopping and
Gifts to Charity
Give a percentage of profits to your
favorite charity during the holiday
Create a goal and keep an ongoing
tally of how close you are to reaching
Get the press involved. One good
press coverage can create thousands
of dollars in extra donations.
Donate every penny you said you
would to the charity. Whether you
consider it a tax write off or not, keep
Thank those who shopped and/or
donated to your fund raising event.
When done properly, loyalty programs
keep customers coming back.
Collect names and contact details
from everyone who buys from you.
Send customer appreciation notes
or gifts to those who have
purchased from you before.
Loyal customer incentives are
great for boosting holiday sales.
Offer repeat customers a free
upgrade with the purchase of a
particular product or service.
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