Media & Entertainment Introduction to the Media & Entertainment Industry
Table of ContentsS. No. Content Page No.1 Introduction 32 Growth Aspects in M&E Industry 4-83 Job Description 9
Introduction• Media industry is a way for consumers to experience video and audio content.• The Media & entertainment industry consists of a large number of sub-industries devoted to Entertainment –• TV Industry• Radio Industry• Print Industry• Music Industry• Gamings• Internet Advertising
Growth aspects in Media and Entertainment Industry -
• According to a report by CII-AT Kearney, the share of international markets in total box office collections was estimated to increase from 8% in 2006 to 15% in 2010; still growing with a rapid Speed.• Indian media industry jumps 11% : KPMG• According to KPMG-FICCI report – - Indian M&E industry will grow at a compounded annual growth rate of 13 percent per annum through 2014 to reach INR 1.1 trillion. - TV industry is estimated to have reached a size of INR 257 billion, a growth of 6.8 percent over 2008. Expected to grow at the rate of 15 percent over 2010-14 and reach a size of INR 521 billion in 2014
Print Industry had a growth of 2% in 2009 & reached around INR 175 billion size; projected to grow at a CAGR of 9 percent over the next five years and reach around INR 269 billion in size by 2014 Radio Industry has grown at a CAGR of 9% over 2009 and reached a size of INR 7.8 billion by end of 2009, and estimated to grow by 16% by 2014 Music industry was estimated at around INR 8.3 billion in 2009, up from INR 7.3 billion in 2008, implying a growth of 14 percent during the period and estimated to grow 16% by 2014 Gaming’s the biggest growth area: 22% growth in 2009, it is expected to grow at a CAGR of 32 percent in the next 5 years to reach INR 32 billion by 2014 Internet advertising is only about 1% of the total M&E revenues in 2009, and is only expected to go up to 3% by 2014. But its small base, is expected to grow the fastest at a CAGR of 29.6%over the next 5 years.
Indias Anomalous Media Industry sees Go-Go Growth!!
Job Description• Generating Revenues through Sales of Ideas / Events in OOH vertical• Conceptualizing of innovative campaigns on LEDs and work closely with logistics / creative team for pre-emptive pitches for clients to rope in additional revenues• Making sure that deliverables to the clients are given as committed.• Keeping in mind the P & L of every activity and maintaining the pre- defined profitability ratio• Preparing a Post Event / Activity report and submit the same to the clients for the evaluation of all the deliverables committed and to help the client measure the effectiveness of the activity for his brand• Collection from clients and advertising agencies