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During my interactions with marketers and owners from small businesses, regarding their needs for digital marketing, it appeared that most of them are not aware of LinkedIn. Few people, who were aware had question / comments like:
- Do people use it in India ?
- It will be college students and youngsters, who will be using it!
- Who all are present over there?
- I have heard, people use it for finding job!
I personally feel, it is one of the cheapest, and most efficient medium to reach out new business opportunities and engage customers. These interactions triggered me to do some research, so as to answers some of these questions.