India on linkedin

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During my interactions with marketers and owners from small businesses, regarding their needs for digital marketing, it appeared that most of them are not aware of LinkedIn. Few people, who were aware had question / comments like:
- Do people use it in India ?
- It will be college students and youngsters, who will be using it!
- Who all are present over there?
- I have heard, people use it for finding job!
I personally feel, it is one of the cheapest, and most efficient medium to reach out new business opportunities and engage customers. These interactions triggered me to do some research, so as to answers some of these questions.

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India on linkedin

  1. 1. INDIA ON LINKEDIN August 2011
  2. 2. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there?What are people using it for?
  3. 3. INDIA ON LINKEDIN11,000,000registered users in India
  4. 4. India’s most populated cities Approaching, Delhi’s population Chennai Kolkata Bangalore Delhi MumbaiSource: Linkedin, Census of India 2010
  5. 5. Every 7 seconds, new user joins LinkedIn in India7,000,000 new users, in past 20 months
  6. 6. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there?What are people using it for?
  7. 7. The Decision Makers NNandan Nilekani Narendra Modi Vinod KhoslaChairman - UID Chief Minister - Gujarat Venture CapitalistAzim Premji Shantanu Prakash Kiran MazumdarChairman - Wipro Technologies Founder – Educomp Solutions Chairman- Biocon
  8. 8. Over 500,000 Business Owners 88,000 80,000 65,000 51,000 49,000 Manufacturing Hi Tech Consumer Goods Finance Corporate Services 36,000 32,000 25,000 21,000 20,000 Construction Recreation Medical Arts Media 20,000 14,000 11,000 3,700 3,300 Education Transportation Non Profit Agriculture LegalSource: Linkedin
  9. 9. From farmers to technologists
  10. 10. Users: by industry 39,000 LegalSource: Linkedin
  11. 11. Users: by functionSource: Linkedin,
  12. 12. Users: by age 18-24 yrs 25-34 yrs 31 Years, 35-54 yrs Average User Age > 55 yrsSource: Linkedin
  13. 13. Rs 15 lacs average annual user salarySource: Linkedin
  14. 14. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there?What are people using it for?
  15. 15. 13.4 hours / Week,is average time spent by young Indian professional on Linkedin Source: LinkedIn
  16. 16. Survey: Indian Users 73% feel, LinkedIn helps to find new business opportunities 86% have high confidence on professional information via LinkedIn 40% influenced* by Linkedin for business decisionsSource: LinkedIn* Young Professionals
  17. 17. Created by: Rachit Mangal Mobile: 9711099604Email: rachit.mangal@gmail.com

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