Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013

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Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013. Covers Search, Social Media and Mobile Marketing Case Studies from Dove, Klik & Ben/Jerrys. For more, head down to www.HappyMarketer.com

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Digital Marketing Strategies by Rachit Dayal at InCosmetics Asia, Bangkok 2013

  1. 1. IN-COSMETICS BANGKOK 2013 DIGITAL MARKETING STRATEGIES FOR COSMETICS BRANDS 1 - @hmarketer - @rachitdayal #incosmetics #marketing
  2. 2. Today’s Menu – Digital Marketing Websites Facebook Mobile Google Display Ads Instagram LINE 2 - @hmarketer - @rachitdayal News Maps Email #incosmetics #marketing
  3. 3. Today’s Menu – Digital Marketing Websites Mobile Instagram LINE 3 - @hmarketer - @rachitdayal Facebook 30 Mins Maps Google Display Ads News Email #incosmetics #marketing
  4. 4. Hey there, I’m Rachit! 4 - @hmarketer - @rachitdayal #incosmetics #marketing
  5. 5. My Team of Happy Marketers in #Singapore 5 - @hmarketer - @rachitdayal #incosmetics #marketing
  6. 6. And Happy Marketers in #Bangalore 6 - @hmarketer - @rachitdayal #incosmetics #marketing
  7. 7. Happy Founders in #Thailand, #Malaysia, #Indonesia, #SEA 7 - @hmarketer - @rachitdayal #incosmetics #marketing
  8. 8. 8 - @hmarketer - @rachitdayal #incosmetics #marketing
  9. 9. We help Tigerair figure out what’s going on with their website & mobile apps 9 - @hmarketer - @rachitdayal #incosmetics #marketing
  10. 10. 10 - @hmarketer - @rachitdayal #incosmetics #marketing
  11. 11. We Help Ensogo & LivingSocial get more traffic from Google 11 - @hmarketer - @rachitdayal #incosmetics #marketing
  12. 12. 12 - @hmarketer - @rachitdayal #incosmetics #marketing
  13. 13. We Help Coffee Bean & Tea Leaf get more fans & engage them better 13 - @hmarketer - @rachitdayal #incosmetics #marketing
  14. 14. Universities 14 - @hmarketer - @rachitdayal #incosmetics #marketing
  15. 15. Brands 15 - @hmarketer - @rachitdayal #incosmetics #marketing
  16. 16. Portals 16 - @hmarketer - @rachitdayal #incosmetics #marketing
  17. 17. 17 - @hmarketer - @rachitdayal #incosmetics #marketing
  18. 18. So, back to the Digital Marketing Mess Websites Mobile Instagram LINE 18 - @hmarketer - @rachitdayal Facebook YOU! Maps Google Display Ads News Email #incosmetics #marketing
  19. 19. Too Many Moving Pieces, And Campaigns Fail! 19 - @hmarketer - @rachitdayal #incosmetics #marketing
  20. 20. 20 - @hmarketer - @rachitdayal Here’s an Idea! #incosmetics #marketing
  21. 21. Let’s Learn By Looking At Innovative Ideas in Digital 21 - @hmarketer - @rachitdayal #incosmetics #marketing
  22. 22. 22 - @hmarketer - @rachitdayal #incosmetics #marketing
  23. 23. 23 - @hmarketer - @rachitdayal #incosmetics #marketing
  24. 24. 1. Dove – A Roadmap for Video Dominance http://realbeautysketches.dove.com/ 24 - @hmarketer - @rachitdayal #incosmetics #marketing
  25. 25. 163 Million Video Views! 25 - @hmarketer - @rachitdayal #incosmetics #marketing
  26. 26. 163 Million Views … Because It Was Good … ? 26 - @hmarketer - @rachitdayal #incosmetics #marketing
  27. 27. Translated into 25 languages And It Was Very Good! 27 - @hmarketer - @rachitdayal #incosmetics #marketing
  28. 28. Uploaded to 46 Dove Channels Translated into 25 languages And It Was Very Good! 28 - @hmarketer - @rachitdayal #incosmetics #marketing
  29. 29. Uploaded to 46 Dove Channels Translated into 25 languages And It Was Very Good! 4.6B YouTube Ad Impressions 29 - @hmarketer - @rachitdayal #incosmetics #marketing
  30. 30. Uploaded to 46 Dove Channels Translated into 25 languages And It Was Very Good! 4.6B YouTube Ad Impressions 30 - @hmarketer - @rachitdayal G+ Hangouts & Responses #incosmetics #marketing
  31. 31. Uploaded to 46 Dove Channels Translated into 25 languages And It Was Very Good! 4.6B YouTube Ad Impressions 31 - @hmarketer - @rachitdayal G+ Hangouts & Responses #incosmetics #marketing
  32. 32. Winning Idea #1 A Video Focused on Users And Promoted Heavily! 32 - @hmarketer - @rachitdayal #incosmetics #marketing
  33. 33. 33 - @hmarketer - @rachitdayal #incosmetics #marketing
  34. 34. 2. Klik– Success on Chatting/WhatsApp http://worldsbestcasestudies.com/klik-whatsapp-campaign-case-study/ 34 - @hmarketer - @rachitdayal #incosmetics #marketing
  35. 35. Winning Idea #2: Challenges, Quizzes, Responding on Chat! 35 - @hmarketer - @rachitdayal #incosmetics #marketing
  36. 36. 36 - @hmarketer - @rachitdayal #incosmetics #marketing
  37. 37. 37 - @hmarketer - @rachitdayal #incosmetics #marketing
  38. 38. 3. Ben & Jerrys – Instagram To The Fullest! http://bit.ly/TLnXa2 38 - @hmarketer - @rachitdayal #incosmetics #marketing
  39. 39. Winning Idea #3 Use User Generated Photos & Content To Reward Customers 39 - @hmarketer - @rachitdayal #incosmetics #marketing
  40. 40. 40 - @hmarketer - @rachitdayal #incosmetics #marketing
  41. 41. 41 - @hmarketer - @rachitdayal #incosmetics #marketing
  42. 42. 42 - @hmarketer - @rachitdayal #incosmetics #marketing
  43. 43. 43 - @hmarketer - @rachitdayal #incosmetics #marketing
  44. 44. 44 - @hmarketer - @rachitdayal #incosmetics #marketing
  45. 45. 45 - @hmarketer - @rachitdayal #incosmetics #marketing
  46. 46. 46 - @hmarketer - @rachitdayal #incosmetics #marketing
  47. 47. So, why do we still 47 - @hmarketer - @rachitdayal #incosmetics #marketing
  48. 48. Most Companies Brand – To Acquire 48 - @hmarketer - @rachitdayal #incosmetics #marketing
  49. 49. Some Companies Make An Effort To Convert 49 - @hmarketer - @rachitdayal #incosmetics #marketing
  50. 50. Very Few Maximize Their Customers 50 - @hmarketer - @rachitdayal #incosmetics #marketing
  51. 51. Very Few Maximize Their Customers Expensive & Hard To Measure 51 - @hmarketer - @rachitdayal #incosmetics #marketing
  52. 52. Very Few Maximize Their Customers Expensive & Hard To Measure Usually done once, but great for results 52 - @hmarketer - @rachitdayal #incosmetics #marketing
  53. 53. Very Few Maximize Their Customers Expensive & Hard To Measure Usually done once, but great for results 53 - @hmarketer - @rachitdayal Done least, but actually the highest ROI activity #incosmetics #marketing
  54. 54. 54 - @hmarketer - @rachitdayal #incosmetics #marketing
  55. 55. I’ve Assigned Marketing Activities According To My Purpose! 55 - @hmarketer - @rachitdayal #incosmetics #marketing
  56. 56. When The Purpose Is To Acquire 56 - @hmarketer - @rachitdayal #incosmetics #marketing
  57. 57. When The Purpose Is To Convert 57 - @hmarketer - @rachitdayal #incosmetics #marketing
  58. 58. And When The Purpose Is To Resell 58 - @hmarketer - @rachitdayal #incosmetics #marketing
  59. 59. Plan Your Activities According To Purpose 59 - @hmarketer - @rachitdayal #incosmetics #marketing
  60. 60. 60 - @hmarketer - @rachitdayal #incosmetics #marketing
  61. 61. Want To Continue The Conversation Over A Google+ Hangout? 61 - @hmarketer - @rachitdayal #incosmetics #marketing
  62. 62. incosmetics@happymarketer.com 62 - @hmarketer - @rachitdayal #incosmetics #marketing

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