Cocacola report

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Cocacola report

  1. 1. ASHLEYKYAW Strategic world ABOUT ARCHIVES RSS FEED Hello world! In Uncategorized on February 6, 2011 at 7:58 pm Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging! About these ads Like this: ▶ One Response 6 February 2011 at 7pm Leave a Reply
  2. 2. Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change )AFT ERCoca-Cola’s » tasteful StrategiesFebruary 6, 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011 February 2011 Uncategorized O ETC Search for: Search
  3. 3. o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" /> ASHLEYKYAW
  4. 4. Strategic world ABOUT ARCHIVES RSS FEED Coca-Cola’s tasteful Strategies In Uncategorized on February 6, 2011 at 10:41 pm
  5. 5. Coca-Cola vending machines are everywhere for everyone around the world. The Coca-Cola company is, nowadays, one of the fortune 500 companies. Back to 1886, the Coca-Cola company started its business in Atlanta. No matter how the global economy is changed, the Coca-Cola company’s success will still be worldwide because of its effective strategies. The fundamental strategy that Coca-Cola has been using is satisfying its three stakeholders — capital market stakeholders, product market stakeholders, and organizational stakeholders. Its simple mission and vision gets every stakeholders inspired to invest. According to its vision, 5Ps are the priorities of the CocaCola company — People, Portfolio, Planet, Profit, and Productivity. The Coca-Cola company approves its mission by using the emergence of the technology while collaborating with Chromocell to produce natural, zero-calorie beverages. The technology allows the Coca-Cola company and Chromocell to test extracts and ingredients from fruits, herbs, and vegetables for unique ingredients with desired taste qualities (http://www.thecocacolacompany.com/dynamic/press_center/2010/12/innovative-sweetener-technologycollaboration.html.) Furthermore, it innovated the beverages to inspire everyone’s creativity, passion, optimism, and fun according to its mission. It earns, therefore, aboveaverage returns even in a competitive landscape.In 2002, the Coca-Cola company proudly became one of two primary sponsors of ―American Idol‖ in the U.S. The Coca-Cola company, by using the corporate level strategy, reached out to China and sponsored for Olympic games. The Coca-Cola company not only refreshes its strategies and speed but also refreshes everybody it touches. By and large, it is fascinating to see how the Coca-Cola company will use effective strategies to refresh the world in the future.
  6. 6. About these ads Like this: ▶ No Responses Leave a Reply Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( « Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) BEFOREHello AFTERCoca world!February 6, 2011 Cola’s opportunities among threatsFebruary 23, 2011 » O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011
  7. 7. March 2011 February 2011 Uncategorized O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" /> ASHLEYKYAW
  8. 8. Strategic world ABOUT ARCHIVES RSS FEED Coca Cola’s opportunities among threats In Uncategorized on February 23, 2011 at 7:10 am
  9. 9. Most of the people drink Coke with ice even in the winter. However, Coca Cola’s market will be threatened by many people including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made an opportunity by expanding its market in countries where is not very cold — Asia. Coca Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by 12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the source of health juice by coorporating with Nestle S.A. Nowadays, Coca Cola’s making opportunities out of its threats — the global ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is debatable and watching by eveyone around the world. About these ads
  10. 10. Like this: Like Loading... ▶ No Responses Leave a Reply Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) « BEFORECoca-Cola’s AFTERStrong tasteful StrategiesFebruary 6, 2011 » Internal organization: Coca ColaFebruary 24, 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011
  11. 11. February 2011 Uncategorized O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" /> ASHLEYKYAW
  12. 12. Strategic world ABOUT ARCHIVES RSS FEED Strong Internal organization: Coca Cola In Uncategorized on February 24, 2011 at 7:29 pm Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink, ―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via its resources. Its tangible resources — brand, different designed bottles, red-trucks, billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor, Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing strategy made its intangible resources strong, on the other hand. It knows what its customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola Blȃ k in 2006. By giving many choices to its customers, it gets back core competency — satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has 59% of the world market — rare resource. On the other hand,Coca Cola’s intangible resources — employees’ skill — lead many innovations, marketing, and sales in the global
  13. 13. market.Furthermore, Coca Cola outsources globally with the awareness of ―Two heads are better than one‖. About these ads Like this: ▶ No Responses Leave a Reply Fill in your details below or click an icon to log in:
  14. 14. (required)(Address never made public)(required)( Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) « BEFORECoca AFTERBusiness Cola’s opportunities among threatsFebruary 23, 2011 » Level strategy of Coca ColaMarch 2, 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011 February 2011 Uncategorized
  15. 15. O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" /> ASHLEYKYAW
  16. 16. Strategic world ABOUT ARCHIVES RSS FEED Coca Cola’s opportunities among threats In Uncategorized on February 23, 2011 at 7:10 am
  17. 17. Most of the people drink Coke with ice even in the winter. However, Coca Cola’s market will be threatened by many people including me who do not want to take even a sip of Coca Cola in the winter. Coca Cola made an opportunity by expanding its market in countries where is not very cold — Asia. Coca Cola has got a big market in Asia. Its market in China increased 6% by 2002. The market in Japan is the highest percentage, 29%, while it is growing in Pakistan, India, and Bangladesh day by day. Coca Cola, in the demographic segment, faces the threats of people’s income to increase the price. The problem is still there for Coca Cola as Haiti people’s problems left by 12th January, 2010 earthquake.Coca Cola donated 100% of the profits form the sale of designated Haiti Hope beverages by using the local fruit, Mango, with local farmers to bring back lives, hopes, and dreams of Haiti people. With R&D, Coca Cola reached out to the source of health juice by coorporating with Nestle S.A. Nowadays, Coca Cola’s making opportunities out of its threats — the global ecomony, people’s income, the world physical changes, and major competitor,Pepsi Co., – is debatable and watching by eveyone around the world. About these ads
  18. 18. Like this: Like Loading... ▶ No Responses Leave a Reply Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) « BEFORECoca-Cola’s AFTERStrong tasteful StrategiesFebruary 6, 2011 » Internal organization: Coca ColaFebruary 24, 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011
  19. 19. February 2011 Uncategorized O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" /> ASHLEYKYAW
  20. 20. Strategic world ABOUT ARCHIVES RSS FEED Strong Internal organization: Coca Cola In Uncategorized on February 24, 2011 at 7:29 pm Three-year-old girl wondered at the cafeteria as there are a lot of choices for a drink, ―Coke?, Sprite?, Fanta?, Diet Coke?,Coke Classic?‖. Obviously, Coca Cola’s value is high via its resources. Its tangible resources — brand, different designed bottles, red-trucks, billboards, companies, etc. — make Coca Cola strong internal organization. Its competitor, Pepsi Co,did not notice the idea of Coca Cola’s corporation with Nestle S.A. to make progress in coffee and tea markets. Coca Cola’s renewed and strengthened marketing strategy made its intangible resources strong, on the other hand. It knows what its customers want. With its customer-oriented strategy, Coca Cola started a brand: Coca-Cola Blȃ k in 2006. By giving many choices to its customers, it gets back core competency — satisfied customers who will not switch to another soft drinks. Financially, Coca Cola has 59% of the world market — rare resource. On the other hand,Coca Cola’s intangible resources — employees’ skill — lead many innovations, marketing, and sales in the global
  21. 21. market.Furthermore, Coca Cola outsources globally with the awareness of ―Two heads are better than one‖. About these ads ASHLEYKYAW
  22. 22. Strategic world ABOUT ARCHIVES RSS FEED Business Level strategy of Coca Cola In Uncategorized on March 2, 2011 at 4:06 am Coca Cola with its fizzy flavor in fashionable bottles attracts its main target: youths. Everyone likes to take Coca Cola with them wherever they go as Coca Cola fashionable bottles are convenient to take out. Coca Cola has many customers in 206 countries. With consideration for its customers, Coca Cola innovates different flavors. For people who do not like drinking pop will become liking to taste Coca Cola by watching its advertisement — one of its reach point to customers. By taking chance of the emergence of the technology, Coca Cola targets to get more customers on Facebook and twitter.
  23. 23. Why people still like Coca Cola is obvious to see –Coca Cola has been using all differentiation and low cost strategies. Customers satisfaction increases; Coca Cola has no problem to introduce its innovated products. Moreover, Coca Cola gives its customers more information about beverages by having a big museum in Atlanta. Not only customers like the fizzy Coca Cola flavor but also they like Coca Cola’s positive mission, vision, and slogans — are persuasive and positive. With customers support, Coca Cola also satisfies its suppliers, bottlers. Coca Cola’s employees are loyalty. However, maintaining its shareholders and customers satisfaction, time after time, while producing differentiated low-cost beverages will be a puzzle question for Coca Cola CEO , Muhtar Kent. Like this: ▶ No Responses Leave a Reply Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( « Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) BEFOREStrong Internal organization: Coca ColaFebruary 24, 2011
  24. 24. AFTERCoke » vs. Pepsi in a Global Economy raceMarch 10, 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011 February 2011 Uncategorized O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom" height="1" width="1" alt="" /></div>
  25. 25. Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px; overflow:hidden" alt="" /> ASHLEYKYAW
  26. 26. Strategic world ABOUT ARCHIVES RSS FEED Coke vs. Pepsi in a Global Economy race In Uncategorized on March 10, 2011 at 6:50 am Coke still has been consumed by many customers even in the competitive 21st century. Coke’s competition with Pepsi, obviously, is not the price and ingredients. Furthermore, the market commonality and the resources that Coke and Pepsi using are the same. Coke listens its customers around the
  27. 27. world, and has innovation all the time. Most of the customers from Europe and Asia are complaining Coke’s higher price, however. Coke uses a higher price in Europe and Asia according to its demand. But it never misses out being a part of the communities. It is known for being a supportive sponsor; moreover, for the cost leadership and differentiated products. Coke even makes sure to be the first mover in the market innovation against Pepsi by using LED lights instead of neon for its refrigerators. Where innovation comes from is simple to see with its loyal and talented employees’ abilities. By being aware of the diversification, Coca Cola makes sure its employees happy and get motivated while they are working with Coca Cola. It maintains and trains many talented employees by taking care of the payment and employees’ health. Furthermore, Coca Cola’s team work and leadership go hand in hand via its life assurance, and fraternal and maternal leaves and flexible benefits for employees.Through many competitions, Coke’s reduced price during holidays — tactical actions and responses — are useful. From these facts, Coca Cola’s fame will not be taken away by Pepsi, for sure. About these ads Like this: Like Loading... ▶ No Responses Leave a Reply
  28. 28. Fill in your details below or click an icon to log in: (required)(Address never made public)(required)( Log Out / Change )( Log Out / Change )( Log Out / Change )( Log Out / Change ) « BEFOREBusiness AFTERDoes Level strategy of Coca ColaMarch 2, 2011 Coca Cola believe “Two heads are better than one”?March 31, » 2011 O ABOUT This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of ... Continue reading » O ARCHIVES April 2011 March 2011 February 2011
  29. 29. Uncategorized O ETC Search for: Search o RSS Feed Blog at WordPress.com. The DePo Masthead Theme. <div style="display: none;"><img src="//pixel.quantserve.com/pixel/p-18mFEk4J448M.gif?labels=%2Clanguage.en%2Ctype.wpcom%2Cas" height="1" width="1" alt="" /></div> Follow Follow “Strategicworld” Get every new post delivered to your Inbox. Sign me up Powered by WordPress.com <img src="http://stats.wordpress.com/b.gif?v=noscript" style="height:0px;width:0px;overflow:hidden" alt="" />

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