Good afternoon and welcome to today’s session about Oracle’s cloud computing strategy. It is great to be here with you today. My name is <NAME> and I am <TITLE>. Cloud computing is an important trend in the industry today, and Oracle is truly unique in its ability to provide a broad portfolio of cloud computing products and services to meet the different needs of customers. Today, I will explain what Oracle sees customers doing in the cloud and what our strategy is to serve customers’ needs.
Today, customers have a choice of cloud models. They can choose among private clouds, public clouds and hybrid clouds. A private cloud is for the exclusive use of a single organization and is typically controlled and managed by in-house IT A public cloud is shared by multiple tenants on a shared basis, and it hosted and managed by someone else (a service provider). It’s a form of outsourcing. There are some basic trade-offs when deciding between private and public clouds. Public clouds are purchased out of operating expense, avoiding capital expenditures. Public clouds are faster and cheaper to get started, providing a “low barrier to entry.” However, private clouds can offer lower costs over the long term. For IT projects, the breakeven period tends to range from 2 to 4 years, averaging about 3. This is the similar to the decision some people make between owning vs. renting. Another trade-off is between public cloud outsourcing everything to a service provider, which is great if you don’t have the datacenter, hardware or the right skillsets, versus how in a private cloud, you are able to maintain control and visibility over customizations, security, regulatory compliance and quality of service. Both public and private clouds involved sharing or pooled resources, but in a private cloud, the sharing is different apps using shared platform or infrastructure all within a single organization. In a public cloud, the sharing may be the same or different apps among different tenants. <CLICK>Hybrid cloud is a fuzzy term with different meanings: Cloudbursting – steady state in private cloud, but when a spike or peak happens, use a public cloud, then return capacity to the pool when it’s no longer needed Hybrid across app lifecycle – dev/test in one cloud, production in another Hybrid can also mean different functions are performed in different clouds, such as for a business process that spans clouds, requiring B2B integration between them
Clouds are provided at different levels: IaaS – computing servers, storage, networking and the associated virtualization and OS PaaS – application development and deployment environment SaaS – end-user applications <CLICK>The more the cloud service provides, the less the consumer must provide. For IaaS, the consumer needs to provide the application platform, the application and any customizations. For PaaS, the consumer can take advantage of the platform, and provide only the application and customizations. For SaaS, the consumer can simply customize the application that the cloud is providing. IaaS is the most flexible because users can put almost any software onto it (as long as it’s compatible with the underlying hardware), but it also requires the most work, since the user has to provide all the software and manage and maintain it. The cloud provider manages only the hardware and data center. PaaS is less flexible than IaaS, because the platform software is fixed, so things like programming language are platform-specific, but PaaS are generally designed to be flexible enough to support many different application types. Application developers benefit from having the platform services, such as database services or Java appserver services) available to them, so they need not re-invent those wheels. The service provider is managing those platform services, doing things like data backup, software patching and updating, etc., so the user does not have to. SaaS is the least flexible because it is a ready-to-run application requiring only customer-specific customizations to use. The cloud service provider is managing the entire app. <CLICK>Note that in each of these cases, the primary target user is different. Typically “IT Professionals” including operations folks and developers use IaaS. “Developers” use PaaS. “Business end users” use SaaS. In all these cases, the service provider (whether it’s internal IT department or an external service provider) takes care of managing the cloud, and the users do not need to worry about all the details of all the cloud’s components, how they are integrated, configured and managed. However, I will point out that the service provider needs to worry about these things. Today’s Oracle event will address topics of interest to BOTH service providers and consumers of different types.
There are different ways to consume software and technology with cloud computing. At one end, the customer can “do it all” – they can own, host and manage their own private cloud. At the other end, a service provider “does it all”, and the customer subscribes to the service. In the middle, there are a range of options, including cases where the customer owns the software, and the service provider provides “managed cloud services” which may include software management and administration. Either the customer or the service provider, or a 3 rd party partner can do the hosting.
We have talked about the different choices in the cloud computing space. So what are customers actually doing? Oracle works hard to understand customers and what they need. I wanted to share with you what we see our customers doing.
Among our customers, private cloud adoption is increasing significantly. No surprise. In a survey we ran in August 2011, we found that 37% of customers already have a private cloud. One year prior in August 2010, 29% said they had a private cloud. This is a 28% increase in just one year. OPTIONAL: This is based a survey of approximately 300 customers conducted by the IOUG, the Independent Oracle Users’ Group. Because these are IOUG members, they are primarily Oracle customers. There is a large percentage of large companies (approximately 1/3 are from organizations larger than 10,000 people, while 17% are from organization less than 100 people). The majority of respondents are from IT, with a small number of business folks. The level of the respondent varies from IT admin to CIO/CTO.
Public cloud adoption is also increasing significantly among our customers. In the same survey, we also asked how many use public clouds. In August 2011, 21% said yes, compared to only 14% a year ago. This is a 50% increase in a year. It’s clear that both private and public cloud adoption are increasing rapidly. Private cloud adoption is significantly higher than public cloud adoption, but the rate of increase is higher for public clouds. Our survey results are consistent with findings from various analyst firms. OPTIONAL : This rapid adoption of private and public clouds is broad based across organizations of different sizes, industries and regions of the world. And the types of cloud adoption are also quite varied. Both private and public. At the Software-as-a-Service application level, at the Platform-as-a-Service level, and at the hardware Infrastructure as a Service level.
So given these observations of what our customers are doing, what is Oracle’s cloud strategy to address these needs?
Because we see customers adopting cloud in so many different ways, our goal is to offer customers CHOICE and a broad set of products and services. Our strategy is: First, to provide products to help customers build, deploy and manage private clouds, as well as different options for public cloud services. Second, to deliver a wide range of offerings spanning SaaS applications, PaaS including middleware and database, and IaaS including servers, storage, networking and associated OS and virtualization software. Third, to enable solutions that enable customers to adopt cloud at a pace that fits their business. We find that customers vary a lot in terms of how rapidly they wish to move to clouds and to what extent they wish to move to clouds. We enable customers to evolve and transform to cloud at whatever pace makes sense for their business. So what exactly are Oracle’s offerings for cloud computing?....
Oracle’s cloud offerings are the most complete in the industry, offering customers the choice of whatever they need in cloud computing. Our offerings are much more comprehensive than any other vendor. We offer solutions for Private and Public clouds, and for managing, securing and integrating across Hybrid clouds. For organizations building private clouds, we offer: Applications that run on a standards-based, shared and elastically scalable platform Private PaaS including database-as-a-service and middleware-as-a-service offerings Private IaaS including compute servers, storage, networking hardware, virtualization and OS software Everything on the left of this diagram is a product offering from Oracle to help companies build private clouds. What about organizations preferring the use of public cloud services? We offer: SaaS application services Platform services These are available as subscription-based as well as managed cloud services. (more on this later) Integration across clouds is critically important as well, and there we offer comprehensive solutions for management, security and integration across public and private clouds
First, Oracle offers a comprehensive portfolio of enterprise applications. Oracle Fusion Applications are a complete suite of enterprise applications, covering areas such as CRM, HCM, SCM, Financials, Procurement, Project Portfolio Management and GRC. There are more than 100 modules, and these can be deployed with your current applications in a co-existence model. Y ou can mix and match, so that you can gracefully and gradually upgrade to the newest applications over time. From the beginning, Fusion Applications were designed, architected and built with software-as-a-service in mind. All are now generally available (announced at OpenWorld 2011). Same application code that runs in the cloud also runs on-premise. You can move them back and forth over time. Some other vendors offer narrow application portfolios that run in cloud-only silos. If you start to use these, it will be very difficult to change to another vendor or move on-premise, and cross-application integration will be challenging as well. Built on industry standards-based, market leading middleware. Java, SQL, BPEL, Web Services, XML, etc. Service oriented architecture for simple integration, even across clouds, so you can integrate between public clouds and private cloud environments Modern, embedded business intelligence driven user interface: What do you need to know? What do you need to do? Delivers higher productivity and enables better, faster decision making.
Moving down the stack, Oracle’s applications are built on top of our Platform as a Service products. This is the core strength of Oracle, and includes best-of-breed, leading products like Oracle Database, the #1 database in the market; and WebLogic Server, the #1 Java EE application server in the market. Our vertically integrated, purpose-built Engineered Systems, Exadata and Exalogic, are among our PaaS offerings (more on this later). Our enterprise-grade PaaS is a pooled, shared platform for multiple applications, and the platform is elastically scalable, so that you can add and remove computing capacity as workloads fluctuate over time. As you may know, sharing and elastic scalability are two key characteristics of cloud computing. Sharing and elasticity makes the platform very efficient, minimizing unused capacity across multiple applications. The Oracle platform is comprehensive and includes a number of additional services built on top, including our SOA Suite and BPM Suite for process management and composite application assembly, Oracle Data Integrator and GoldenGate for data integration, the #1 identity and access management suite in the market, and the WebCenter portfolio for user interaction, collaboration and content management. And again, the Oracle PaaS is fully standards-based to ensure interoperability and choice for users.
In the Infrastructure as a Service layer, Oracle again offers a choice of best-of-breed products, including: The best UNIX and Linux operating systems with Oracle Solaris and Oracle Linux -- Solaris 11 is the best and most popular enterprise OS, and the first OS engineered with cloud in mind. Runs cloud scale, features zero overhead virtualization, and connected cloud management. -- Oracle Linux is the best Linux for enterprise clouds, featuring zero downtime updates with Ksplice. The selection among server virtualization technologies including bare metal hypervisors Oracle VM for both x86 and SPARC, container technology for Solaris and Dynamic Domains for complete hardware isolation. We offer virtualization at the server, storage and network level. A broad range of enterprise SPARC and x86 servers. This includes the new T4 SPARC SuperCluster Engineered System. Storage spanning flash, disk and tape Networking fabric
Okay, so once you have moved your applications onto a consolidated platform or infrastructure for cost savings, the next step may be to focus on agility, speed and flexibility by adding self-service, automatic scaling based on policies or rules, metering and chargeback. Our solution for this is Oracle Enterprise Manager 12c.
Oracle now offers a single solution for managing clouds. EM12c is the first product in Oracle’s portfolio called 12c, where the “c” stands for cloud. We consider EM12c to be the world’s first and only solution for Total Cloud Control . The 3 key things that make EM12c unique are its ability to manage: Across the complete cloud lifecycle Up and down the complete stack from apps to disk Business transactions and applications, correlating business metrics to IT metrics, enabling IT to provide better service to the business
Our solution is designed to give you a unified and complete solution that deals with the breadth and depth of your enterprise. It offers you a guide path to setup, consume, and manage cloud services and is particularly optimized for Oracle products. Plan and Set up: Identify all IT assets Decide apps, cost models, policies, roles… Consolidation planning (P2V, P2E, DB, App..) Setup infrastructure… Setup shared services (IaaS, DBaaS, PaaS, Apps) <CLICK>Build, Test and Deploy: Assemble using shared components Test applications Deploy apps through self service GUI/API <CLICK>Monitor and Manage: Self-Service resource management Cloud resource and request monitoring Application to Disk stack management Centralized incident and configuration management End-user , business-level , application monitoring <CLICK> Meter, Charge and Optimize: Meter resource utilization and cloud usage Optionally chargeback to application owners, end-users, and/or business departments Optimize cloud performance, capaciy, QOS, agility, geography, people, costs…
EM12c is the only solution that can manage the complete stack from applications all the way down to the disk. Other solutions which might manage one layer well, for example the virtualization layer, but lacks the ability to understand what’s running in that virtual container. There’s no way to manage service levels and end user experience, no way to drill down across layers to diagnose and correct problems. Oracle Enterprise Manager can manage the whole stack in an integrated fashion, including our Engineered Systems. 10/02/12 02:12 PM EM11g @ Guggenheim