U-idol 2011 Recap Report

60,411
-1

Published on

This is the recap report I put together and submitted to our sponsors after the U-idol 2011 event. It captures the highlights of the event and summarizes our efforts on marketing, event management and sponsor-relation management.

Published in: Entertainment & Humor
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total Views
60,411
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide
  • Are we sure we’re using real numbers?
  • Can we show sponsor’s face?
  • U-idol 2011 Recap Report

    1. 1. University Idol SingingCompetition 2011 Post-event Recap Report Singing Competition 大學大專偶像歌唱大賽
    2. 2. Table of Content 1. Participant Information 2. Spectator Information 3. Event Highlights 4. Marketing & Promotion 1. Advertisement 2. Poster Distribution 3. Online Promotion 5. Sponsors On-site Exposure 6. Media Coverage & PR Impact 7. Event Beneficiary 8. Appendix 1. Finalists 2. The Production Team 3. Sponsor Logos on Website 4. Media Coverage Screen Capture 9. Final Words 2
    3. 3. Participant Information • Number of Applicants: 38 (+22.6% up since U-idol 2009) ▫ Number of Semi-finalists: 16 ▫ Number of Finalists: 8 3 16 semi-finalists at the Semi-final 8 finalists at the Mal l Show
    4. 4. Spectator Information • Audience Estimates ▫ Semi-final: 300 ▫ Mall-shows: 50 x 3 ▫ Final: 500 4 Supporting fans at the semi-final. Audience at the Oriental mall shows.Group photo: a contestant’s fans & familyAudience at the final show Supporting fans at the semi-final. (2)
    5. 5. Event Highlights 5 14 Dec, 2010 Initial Meeting 09 Jan, 2011 Photo Shooting 01 Dec, 2010 Audition 08 Jan, 2011 Semi-final
    6. 6. 6 Mall Show Tour Training & Make-over Jan 16 - Oriental Center Feb 5 - First Markham Place Jan 22 - Splendid China Dance Training Vocal Training Hair Style Make-over
    7. 7. 7 12 Feb, 2011 Final Competition
    8. 8. Marketing & Promotion Multiple media channels had been engaged to increase public awareness of U-idol 2011 including advertisements, poster placement as well as online promotions. Print Advertisement A pre-launch print ad was placed in the SC^3 magazine Issue #15 (circulation: 3000) which was distributed to more than 100 locations around Toronto. It was also distributed to all SCCC event attendees as well as 7 allied university clubs. 8 2 Nov – 2 Dec, 2010 Registration Promotion 13 x 30sec commercials 16 Jan – 9 Feb, 2011 Spectator Promotion 11 x 30sec commercials Radio Advertisement We secured sponsorship with Fairchild Radio to supplement the promotion campaign. The following is the commercial schedule:
    9. 9. Marketing & Promotion Poster Distribution 2 sets of posters (250 each) were distributed to major Chinese malls around Scarborough and Markham area to capture attentions to the event. Major Locations:  First Markham Place  Market Village  Oriental Center  Pacific Mall  Splendid China 9
    10. 10. Marketing & Promotion Website The website <www.u-idol.org> is the Internet front door for all key information regarding the event. Key features included event schedule, contestants introduction, news updates as well as sponsors logo recognition (see Appendix). 10 179 243 1049 731 579 0 500 1000 1500 Nov Dec Jan Feb Mar Number of Visitors Per Month Statistic Highlights:  Total visitors (23/11– 24/03): 2781  Visitors per day: 23  Visitors on “Sponsor” page: 227 * Event ended on Feb 12, 2011
    11. 11. Marketing & Promotion Facebook Fan-page A fan page on the social media platform was created to foster communication with the fan base and enhanced promotion message with multi-media vehicles (event photos and video highlights are posted onto the page regularly). We also utilized this channel to increase sponsors recognition by posting related status/messages, photos featuring sponsor services and links directed to sponsors’ webpage. 11
    12. 12. Marketing & Promotion E-newsletter Total of 4 e-newsletters was sent to SCCC’s membership base of over 400 students. 12 Affiliated Organizations Website Promotion The event was also promoted on more than 10 websites hosted by SCCC’s alliances or other affiliated organizations
    13. 13. Sponsors On-site Exposure Sponsors were acknowledged via the following ways during the event: • Logo inclusion on overhead banner on stage • Logo inclusion on U-idol posters posted around the venue on the day of the shows • Acknowledgement in voice over, in the beginning an during the shows 13 Official On-Stage Banner
    14. 14. Sponsors On-site Exposure Tier 1 • On-stage promotion privilege s during show times • 2 stand up banners at the performance venue 14 Tier 1 & 2 • Promotional booth placed at venues during the shows allowing interaction with spectators • Banner placement below the stage
    15. 15. Media Coverage and PR Impact Besides the advertising campaign, U-idol stories also appeared on a number of local Chinese newspapers and magazines, bringing exciting news to the GTA community. Please see screen captures in Appendix 4. 15 List of media coverage: Final 15 Feb Today Commercial News 14 Feb 明報 (Ming Pao) 11 Feb 星島 (Sing Tao) 08 Feb 明報 (Ming Pao) 08 Feb 加拿大新聞商業網 (Newnews.ca) Semi-final 09 Jan 加拿大都市網 (dushi.ca) 星島 (Sing Tao) 明報 (Ming Pao) 加拿大新聞商業網 (Newnews.ca) Audition 26 Nov 約克論壇 Magazine interviews: A two-page interview with the 8 finalists was featured in SC^3 Mag (Issue #16)
    16. 16. Event Beneficiary Net proceeds of U-idol 2011 events went to the International Disaster Relief Fund (IDRF) under The Red Cross Canada. The IDRF allows Red Cross to response to any emergencies immediately within hours; It also enables Red Cross to support multiple communities affected by disasters across the world. Funds donated to the IDRF will help provide the survivors of disasters with urgently needed food shelter, first aid, basic health care and medical supplies. For further information, please visit The Red Cross Canada Website at <www.croixrouge.ca/article.asp?id=23892&tid=001> Majority of U-idol’s donation was contributed towards the Haiti Relief Project. The Red Cross is committed to supporting earthquake affected communities in Haiti through the initial critical period and throughout the recovery, reconstruction and development phases to build stronger communities. • Funds Raised: $1000 CAD 16
    17. 17. Final Words Thank you for your support! Without your valuable contribution, U-idol 2011 would not has been a success and such a great experience for our contestants! On behalf of our U-Idols and the production team, we sincerely thank you again! Your feedbacks are welcomed. Please contact us if you have any comments regarding this year’s production. Lastly, we look forward to working with you again next year! 17 Report prepared by: University of Toronto Scarborough Campus Chinese Club Contact Information: sccc.uidol@gmail.com
    18. 18. Appendix 1: U-idol 2011 Finalists 18 1 Ryan Lee (York) 2 Sally Ip (Waterloo) 3 Sheldon Tsui (UOIT) 4 Coco Meng (UTSC) 5 Shan Zou (York) 6 Lilian Nie (UTSC) 7 Darwin Ye (McMaster) 8 Wendy Lei (Sheridan)
    19. 19. Appendix 2: The Production Team 19 Consultant: Project Director: Project Coordinators: Assistant Coordinators: Angeline Lau Mandy Tse Chery Chan, Christy Chan, Rachel Yuen, Ronnie Wu, Sabrina Liu Elaine Or, Kay Ng, Janet Kwok, Johnson Su
    20. 20. Appendix 3: Sponsor Logos on Website 20
    21. 21. Appendix 4: Media Coverage Screen Capture 21 15 Feb, 2011 – Today Commercial News
    22. 22. 22 14 Feb, 2011 – Ming Pao Source: http://www.mingpaotor.com/htm/News/20110214/tfb1.htm
    23. 23. 23 11 Feb, 2011 – Sing Tao Source: http://news.singtao.ca/toronto/2011-02-11/community1297415436d3000722.html http://www.mingpaotor.com/htm/News/20110208/tfa1.htm 08 Feb, 2011 – Ming Pao
    24. 24. 24 Source: http://newnews.ca/?action-viewnews-itemid-64655 08 Feb, 2011 –加拿大新聞商業網
    25. 25. 25 Source: http://www.dushi.ca/van/community/bencandy.php?fid=296&id=8463 09 Jan, 2011 –加拿大都市網
    26. 26. 26 09 Jan, 2011 – Sing Tao Source: http://news.singtao.ca/toronto/2011-01-09/city1294565462d2943751.html http://www.mingpaotor.com/htm/News/20110109/tfc1.htm 09 Jan, 2011 – Ming Pao
    27. 27. 27 Source: http://newnews.ca/?action-viewnews-itemid-63265 09 Jan, 2011 –加拿大新聞商業網

    ×