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Social Media Permission Slips for Marine Conservation
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Social Media Permission Slips for Marine Conservation

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Presentation from the Gordon & Betty Moore Foundation Marine Conservation Grantee Summit, April 2010

Presentation from the Gordon & Betty Moore Foundation Marine Conservation Grantee Summit, April 2010


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Transcript

  • 1. social media permission slips @rachelannyes rachelweidinger.com
  • 2. permission slips vs. policies
  • 3. Start with a communications strategy.
  • 4. • transparency • dynamic hub • participatocracy • evangelist support • amplify • witness : preserve
  • 5. transparency Openness builds trust. Illustrate ongoing reliability. Set the default to open.
  • 6. dynamic hub Have a There There. Keep the community visible. Spotlight good content. Create space for vibrant interactions.
  • 7. participatocracy To join a community, show up and help. Online or at an annual meeting, be valued by bringing value.
  • 8. evangelist support Have a rabid fan base. Tools for supporters amplify enthusiasm. Insider access fans the fire.
  • 9. amplify Tell the good story. Tell it in a way it can be remembered and passed on. Long now, long audience, big here.
  • 10. witness : preserve Honor with documentation. Shine a light on the good stuff. Story as vessel for value.
  • 11. • transparency • dynamic hub • participatocracy • evangelist support • amplify • witness : preserve
  • 12. social media permission slips @rachelannyes rachelweidinger.com

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