Social Media Permission Slips for Marine Conservation

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Presentation from the Gordon & Betty Moore Foundation Marine Conservation Grantee Summit, April 2010

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Social Media Permission Slips for Marine Conservation

  1. 1. social media permission slips @rachelannyes rachelweidinger.com
  2. 2. permission slips vs. policies
  3. 3. Start with a communications strategy.
  4. 4. • transparency • dynamic hub • participatocracy • evangelist support • amplify • witness : preserve
  5. 5. transparency Openness builds trust. Illustrate ongoing reliability. Set the default to open.
  6. 6. dynamic hub Have a There There. Keep the community visible. Spotlight good content. Create space for vibrant interactions.
  7. 7. participatocracy To join a community, show up and help. Online or at an annual meeting, be valued by bringing value.
  8. 8. evangelist support Have a rabid fan base. Tools for supporters amplify enthusiasm. Insider access fans the fire.
  9. 9. amplify Tell the good story. Tell it in a way it can be remembered and passed on. Long now, long audience, big here.
  10. 10. witness : preserve Honor with documentation. Shine a light on the good stuff. Story as vessel for value.
  11. 11. • transparency • dynamic hub • participatocracy • evangelist support • amplify • witness : preserve
  12. 12. social media permission slips @rachelannyes rachelweidinger.com

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