iVolunteer: Sustainable Youth Volunteering


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This is my final presentation for a project for Capability Scotland. We were trying to make their youth volunteering force more sustainable.

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  • A positive and tangible way to contributeWork experience and skill developmentTo build a new community and strengthen existing network
  • Fieldwork bubble/mind/spider map
  • One way that I can share our observations with you is through this somewhat contrived but widely used design method called personasPersonas are a distillation or an archetype of what we encountered in our research made easily digestableWay to make vivid the
  • 4th yearUndergraduate finance studentHighly focusedGoal orientedStudying for financial certification
  • HeatherJames’ girlfriendDuke of EdinburghCS shop volunteer
  • Establish himselfRecession anxietyGet a jobLots of loans
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • Friend, 4th year placement, CS service centerVolunteer vacancy, CS communication team
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • I’ve got social interactionIlya’s got time commitmentNeha has resonance with mission
  • iVolunteer: Sustainable Youth Volunteering

    1. 1. iVolunteer: Sustainable Youth Volunteering<br />IlyaPerchikovsy, Leanne Butler, RachelShadoan, and NehaThakurdesai<br />
    2. 2. Why Capability Needs Young Volunteers<br /><ul><li>Potential to last a lifetime
    3. 3. Grow and evolve
    4. 4. Can play many roles in Capability
    5. 5. Fresh perspectives
    6. 6. Knowledge of new technologies
    7. 7. Willingness to try new things
    8. 8. Free advertising
    9. 9. Large social networks
    10. 10. Global connections</li></li></ul><li>Young Volunteers Need Capability So They Can:<br />Contribute<br />“Good to give some back”<br />Anthony, 18, Seeking Volunteering<br />“Altruistic reasons are a big draw”<br />Jacob, Volunteer Manager<br />“What makes it really rewarding is that you see the people you&apos;re helping grow”<br />Elizabeth, Former Volunteer<br />
    11. 11. Young Volunteers Need Capability So They Can:<br />Gain experience <br />“I would volunteer doing something that might eventually become my job”<br />Justin, 21, Non-volunteer<br />“develop skills to your later benefit “<br />Mark, 22, Former Volunteer<br />“Volunteering gave me a new experience”<br />Mark, 22, Former Volunteer<br />
    12. 12. Young Volunteers Need Capability So They Can:<br />Build community<br />“A lot of my friends did it (volunteered) after I started.&quot; <br />Elizabeth, Former Volunteer<br />“I like the people. I have made a lot of friends.”<br />Alistair, Capability Volunteer<br />“I like bringing everyone&apos;s ideas together”<br /> Julia, Capability Volunteer<br />
    13. 13. Young volunteers are attracted to or repelled from CS by specific considerations<br />Time Commitment<br />Resonance <br />Career Benefit<br />Social Interaction<br />
    14. 14. Fieldwork<br />Non-volunteers<br />Volunteer Managers<br />Looking<br />Former Volunteers<br />Active Volunteers<br />5<br />Not Looking<br />3<br />28<br />Capability Service Users<br />Looking<br />2<br />Advocating volunteering<br />Former<br />2<br />Current<br />2<br />3<br />4<br />49 Total Interactions<br />
    15. 15. Personas<br />Vividly demonstrates key observations<br />Created from rich interaction<br />Fictional characters <br />
    16. 16. How Young Volunteers Consider Capability Scotland<br />
    17. 17. 4th year <br />Meet James Garrigan<br />undergraduate <br />finance student <br />James is a 3rd year undergraduate finance student<br />highlyfocused<br />goal oriented<br />studying for<br />financial certification<br />
    18. 18. Heather <br />James’ girlfriend <br />Duke of Edinburgh<br />Capabilityshop volunteer<br />
    19. 19. establish himself <br />recessionanxiety<br />get a job<br />lots ofloans<br />
    20. 20. Heather invites James to volunteer in the shop with her<br />considers her offer, but declines<br />no spare time<br />doesn&apos;t match <br />career goals<br />
    21. 21. Heather volunteers<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />Shop volunteering <br />does not further finance career<br />Not enough spare time<br />James’ Considerations<br />
    22. 22. Meet <br />Sophie<br />Campbell<br />first year<br />undergraduate student<br />visual communication<br />
    23. 23. “I love myfriends,<br /> I always have something to do”<br />Sophie enjoys meeting new people and having unique experiences<br />
    24. 24. Sophie wants to <br />build CV <br />aquireexperience<br />develop skill set<br />Explore potential careers<br />
    25. 25. friend, 4th year placement Capability service center<br />One of Sophie’s friends<br />volunteering will take time away from friends<br />volunteer vacancy<br />Capabilitycommunication team<br />Opportunity to <br />build CV<br />andgain experience. <br />
    26. 26. Sophie’s Considerations<br />Learn new skills<br />Explore communication careers<br />Friend volunteers<br />Builds CV<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />Takes time away from socializing<br />Doesn’t know much about Capability<br />
    27. 27. Meet <br />Liam Wallace<br />6th year high school student<br />class president last year<br />likes tutoring his peers <br />
    28. 28. School free time <br />Wants to do something <br />worthwhile<br />high schoolarranges volunteering<br />at Capability<br />
    29. 29. &quot;I like helping people reach their goals.” <br />Wants to <br />teach computers<br />at Capability<br />
    30. 30. Liam’s Considerations<br />Likes to see people reach their goals<br />School volunteers with Capability<br />Wants to invest time valuably<br />Volunteer opportunity matches personal interest in computers<br />Work in teams<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />
    31. 31. General Considerations<br />
    32. 32. offers something meaningful to do<br />fits my schedule<br />putting my free time to valuable use<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />“I can’t be bothered,” <br />Wesley, 23, Non-volunteer<br />volunteering is not valuable<br />“It’s a big commitment” <br />Anthony, 18, Seeking volunteeering<br />conflicts with other commitments<br />“Young people are very busy,” <br />Jacob, Volunteer Manager<br />do not have enough time<br />
    33. 33. family or friend is disabled/<br />service user<br />relates to hobby/ personal interest <br />potential volunteer is disabled/ <br />was service user<br />engaging<br />family or friend is staff or volunteer<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />lack of awareness<br />does not interest me <br />“My main deterrents… the fact that my friends were not doing [volunteering]”<br />Mark, 22, Former Volunteer<br />peer negativity<br />
    34. 34. Grow professional network<br />Being disabled myself, volunteering gives me experience in the world of work.<br />Regina, Capability Volunteer<br />Gain transferable skills<br />Explore potential careers<br />Gain work experience<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />Professional detour<br />I see career as more important. I’ve got bills to pay… it makes it impossible to volunteer.<br />Justin, 21, Non-volunteer<br />Perceived low professional value<br />Not meet anyone beneficial<br />
    35. 35. builds confidence<br />I wanted to meet new people<br /> Mark, 22, Former Volunteer<br />volunteer with friends/make new ones<br />Ideally you want it to be sociable, and meet new people<br /> Mark, 22, Former Volunteer<br />Career Benefits<br />Time Commitment<br />Resonance <br />Social Interaction<br />takes away time from friends<br />difficult / uncomfortable emotionally and otherwise <br />
    36. 36. Insights and Recommendations<br />
    37. 37. Develop an online calendar <br />listing events and opportunities<br />Make Facebook events for volunteer opportunities/events<br />Make event schedules accessible<br />Students need volunteering to <br />be a flexible commitment <br />that fits their busy schedules<br />Create flexible opportunities<br />Offer one-off volunteer opportunities<br />Offer summer internships<br />Target prospective volunteers with spare time<br />Partner with educational institutions<br />Gap-year students<br />Sync opportunities with university/school schedules<br />5th and 6th year <br />high school students<br />Advertise placement opportunities <br />in universities and schools<br />
    38. 38. Turn passionate volunteers into ambassadors<br />Positions that play to personal hobbies and interests<br />Post videos online of testimonials from volunteers, service users, and staff<br />Leverage attachment to Capability<br />Develop opportunities that accommodate personal interests and enable new ones<br />Opportunities matched to personal interest attract youth volunteers & create attachment <br />Rotate responsibilities and activities to allow volunteers to try new things<br />Look for candidate volunteers who <br />are already looking for you-but don’t yet know it<br />Find strong candidate volunteers whose interests relate <br />to the kinds of opportunities at Capability<br />
    39. 39. Career benefit testimonials from former volunteers<br />Vast range of opportunities available at Capability<br />CS LinkedIn Profile<br />Volunteer to career opportunities<br />Showcase Career Impact<br />Rebuild self-esteem diminished in trying to secure a job<br />Explore potential future careers<br />Young volunteers want volunteering to benefit their future careers<br />Target credit crunch unemployed<br />Target youth uncertain what they want to do<br />Gain CV citable experience<br />Create opportunities that develop skills<br />Create confidence to work both independently and in teams<br />Offer opportunities to assume leadership and responsibility<br />
    40. 40. Exploit Web 2.0 technologies<br />Foster communication<br />Working with old friends<br />or making new ones<br />motivates young volunteers<br />Create easy way for volunteers to connect <br />with each other, service users, and staff<br />Make volunteering social<br />Recognize volunteer achievements with parties<br />Hold fun events for the friends <br />and family of volunteers<br />Host periodic Capability community social events<br />Offer one-off events for special occasions <br />such as birthdays or memorials<br />