Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation

Using the Social Web: 5 steps to not living in your parents’ basement after graduation Rachel Reuben

Who am I? • ’98 & ‘09g, SUNY New Paltz • AMA VP Communication ‘97-’98 • AMA Co-Advisor ‘98-’00 • 12 years in higher ed • published research paper • 15 conference presentations this year • consultant • blog at doteduguru.com • full proﬁle: rachelreuben.com

What tools do you use?

Tools we’ll focus on

Step 1: Learn the tools

Facebook.com Groups Pages Ads Applications

Twitter.com Customer Service Lingo

MySpace.com Pages

YouTube.com Channels

LinkedIn.com Proﬁle - online resume Recommendations Answers Introductions Groups

ﬂickr.com photo gallery embed in other media group pools

ustream.com Live streaming video (free) chat, Twitter, Facebook integration

Step 2: Learn how to listen

Set up a listening station Professional products such as Radian6 Free setup Gmail account use Google Reader Google Blogsearch, Technorati, Twitter search, Google Alerts, Twilert, Twitbeep TweetDeck searches

search.twitter.com

Step 3: Learn how businesses use these tools

Why use social media? No, it’s not the “cool factor” increase awareness & reach target distinct markets test marketing

How social media meets objectives of a company brand reputation communication recruiting retention Rasmussen Corporate Communications

It can get ugly Loss of control Can’t control the message Dealing with negative posts/comments

Integrate larger strategies Corporate strategies Create cross-platform strategies Doesn’t have to exist wholly online - blending ofﬂine with online can build community around a brand

“My Starbucks Idea” build community

Sun Microsystems CEO Blog

Lesson: Social media is a culture of transparency & honesty that must be embraced, leading by example is one of the best ways to introduce it to a company.

Facebook.com TGI Friday’s: Meet Woody, become FB fan, get free Jack Daniel’s burger Burger King: whoppervirgins.com - “sacriﬁce 10 friends”

Zappos & Twitter

Comcast & Twitter Lesson: Social media allows for possibility of great customer service, and with it, better brand loyalty.

Measurement ROI -- challenging, but possible engagement

Step 4: Don’t be that guy/gal

Step 5: Use the tools to help you network & ﬁnd a job

Using the Social Web to Find Work Chris Brogan, New York Times Bestselling Author http://tinyurl.com/socialebook

Using the Social Web to Find Work Write your LinkedIn proﬁle for your future what’s next? ﬁrst impressions importance of your summary recommendations

Using the Social Web to Find Work Make your LinkedIn proﬁle work for you write to be read post a photo post a video about yourself contribute to groups & Answers

Using the Social Web to Find Work Privacy settings who can see what think before you post

Resources for you MarketingProfs.com Mashable.com Chrisbrogan.com Neuromarketing: www.neurosciencemarketing.com where brain science & marketing meet MarketingOverCoffee.com AltitudeBranding.com

http://tinyurl.com/whynojob people hire people, not e-mails, tweets or resumes Get. Personal.

the possibilities are endless

questions? Rachel Reuben More info: rachelreuben.com

Using the Social Web: 5 Steps to Not Living in Your Parents Basement After Graduation

by Rachel Reuben on Feb 21, 2010

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