Twitter Workshop for SUNY New Paltz Faculty

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Twitter Workshop for SUNY New Paltz Faculty

  1. 1. What’s this Twitter business? Rachel Reuben Director of Web Communication & Strategic Projects
  2. 2. What is Twitter? <ul><li>Like text messaging & instant messaging </li></ul><ul><li>140 characters at a time </li></ul><ul><li>Status updates, conversations, breaking news (primarily first hand accounts) </li></ul><ul><li>Usernames: @__________ </li></ul><ul><ul><li>Ex. @newpaltz </li></ul></ul>
  3. 3. Twitter Lingo <ul><li>Verb: tweet </li></ul><ul><li>followers </li></ul><ul><li>@: Replies </li></ul><ul><li>DM: Direct messages </li></ul><ul><li>RT: Re-tweet </li></ul><ul><li>#: Hash tag </li></ul>
  4. 4. How to tweet <ul><li>Twitter.com </li></ul><ul><li>Apps for your computer </li></ul><ul><ul><li>TweetDeck, twirl </li></ul></ul><ul><li>Apps for your BlackBerry/iPhone </li></ul><ul><ul><li>TwitterBerry, TinyTwitter, TwitterFon, Tweetie </li></ul></ul><ul><li>Text messages on your cell </li></ul>
  5. 5. Companies small & large <ul><li>Transforming/supplementing customer service. See: </li></ul><ul><ul><li>@jetblue </li></ul></ul><ul><ul><li>@comcastcares </li></ul></ul><ul><ul><li>@homedepot </li></ul></ul><ul><ul><li>@zappos </li></ul></ul><ul><ul><li>@amazondeals </li></ul></ul>
  6. 6. Build a network <ul><li>It’s only as good or as useful as the network you build </li></ul><ul><ul><li>start following people with similar interests </li></ul></ul><ul><ul><li>converse with them </li></ul></ul><ul><ul><li>see who they follow </li></ul></ul><ul><ul><li>rinse & repeat </li></ul></ul>
  7. 7. What should I tweet? <ul><li>Not what you had for breakfast </li></ul><ul><li>Not about your latest stomach ailment </li></ul><ul><li>A book/article you’re reading </li></ul><ul><li>Research you’re doing </li></ul><ul><li>A conference you’re going to </li></ul><ul><li>Find others interesting in similar topics/research areas </li></ul>
  8. 8. Supplement course material <ul><li>“ It was the single thing that changed the classroom dynamics more than anything I’ve ever done teaching.” </li></ul><ul><li>David Parry, assistant professor of Emerging Media and Communications at the University of Texas at Dallas </li></ul>
  9. 9. Supplement course material <ul><li>Tweet links to additional readings on the Web that relate to subject matter – use course hashtag (#BUS555) </li></ul><ul><ul><li>http://twitter.com/VargasNWMktg/statuses/1222721251 </li></ul></ul><ul><li>Twitter for Academia </li></ul><ul><li>Pose a question, share results w/ students </li></ul>
  10. 10. Some prof’s on Twitter <ul><li>@digidemocracy </li></ul><ul><li>@greenhow </li></ul><ul><li>@vargasl </li></ul><ul><li>@barbaranixon </li></ul><ul><li>@BudGibson </li></ul><ul><li>@DR4Ward </li></ul><ul><li>@rdfrench </li></ul><ul><li>@prprof_mv </li></ul><ul><li>@hrheingold </li></ul><ul><li>@academicdave </li></ul><ul><li>@sbjet </li></ul><ul><li>@trezzaf58 </li></ul>Twitter Professors: 18 People to Follow for a Real Time Education
  11. 11. New Paltz on Twitter <ul><li>@newpaltz </li></ul><ul><li>@nphawks </li></ul><ul><li>@npwsoccer </li></ul><ul><li>@nprhsa </li></ul><ul><li>@npnrhh </li></ul>
  12. 12. <ul><li>@rachelreuben </li></ul>Questions?

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