SUNY New Paltz: Social Media + Athletics -- let's build excitement

social media + athletics let’s build excitement NEW PALTZ hawks

agenda + goals overview of social media + tools research ﬁndings examples review what you’re doing now brainstorm new ideas

overview: tools & quick poll Facebook Twitter YouTube blogs ﬂickr Ning

Demystifying Social Media

social media in plain English commoncraft.com

what’s it all about? relationship building interaction community informal

social networking one aspect of social media individuals in communities that share ideas, interests; looking to meet people with same most popular: Facebook & MySpace

Facebook personal proﬁles + friends status, wall, messaging networks (companies, geographic regions, schools) groups applications fan pages

blogs online journal commentary/news conversations idea sharing * two-way conversation *

YouTube video sharing doesn’t have to be professional quality tools/equipment available can embed in blogs, Facebook

ﬂickr photo sharing site sets, collections, tags public/private friends can embed in blogs, Facebook

Twitter microblogging 140 characters, like TXT messaging or mini IM status updates networking can be automated See: @newpaltz & @nphawks

Twitter Examples in sports: Shaquille O’Neal: http://twitter.com/THE_REAL_SHAQ Jason Richardson: http://twitter.com/jrich23 Lance Armstrong: http://twitter.com/lancearmstrong Michael Phelps: http://twitter.com/Michael_Phelps Detroit Red Wings: http://twitter.com/detroitredwings ESPN’s Pardon the Interuption Others

Ning very much like Facebook personal proﬁles + friends groups walls forums live chat photos, videos

Ning: Example

concerns loss of control time commitment information overload “it’s a passing fad” it’s “in addition to,” usually not “instead of”

best practices Twittering team: Dartmouth College tennis Fan community: cavfanatic.com Athlete blog: benchwarmer frenzy Team blog: Detroit Red Wings blog

what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media

what the research says “ Social media is at the center of fan par2cipa2on  like we have never seen before. From fan blog  sites, to communi2es devoted to teams &  ac2vi2es, to social media groups devoted to  teams & athletes, to teams reaching out by  ” crea2ng social networks devoted to their most  faithful of fans. Lotame Innovative Data Report: Sports Enthusiasts in Social Media

what you’re doing now Coach blogs gohawks.newpaltz.edu Facebook Groups athletics wellness & recreation Twitter (and you didn’t even know!)

what do you want to be doing what are your goals? increase fan support? recruitment? communicate w/ current student-athletes & their families others?

“ If you build it, ” they will come. Not with social media! Start with a goal (or 2, or 3...).

what can you do? go where your fans are be passionate about your sport (not hard) + be authentic add social media to e-newsletters, business cards, publications, programs, media guides, news releases, e-mail signatures, blog, team sites announce it at events

let’s build on Coach blogs + student-athletes (~2 per team each season) Facebook Groups: recommit/re-energize, or abandon? Twitter @nphawks: Add a human voice, create accounts for coaches, student-athletes Video: practices, live stream home events Photos: team galleries Let’s brainstorm

? ?? questions Rachel Reuben reubenr@newpaltz.edu www.rachelreuben.com Twitter: @rachelreuben

SUNY New Paltz: Social Media + Athletics -- let's build excitement

by Rachel Reuben on Feb 25, 2009

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