social media + athletics
    let’s build excitement




                             NEW PALTZ
                           ...
agenda + goals
 overview of social media + tools
 research findings
 examples
 review what you’re doing now
 brainstorm new...
overview: tools & quick poll
   Facebook
   Twitter
   YouTube
   blogs
   flickr
   Ning
Demystifying Social Media
social media in plain English




                          commoncraft.com
what’s it all about?

 relationship building
 interaction
 community
 informal
social networking


 one aspect of social media
 individuals in communities that share ideas, interests;
 looking to meet ...
Facebook

personal profiles + friends
  status, wall, messaging
networks (companies, geographic regions, schools)
groups
ap...
blogs

online journal
commentary/news
conversations
idea sharing
* two-way conversation *
YouTube
 video sharing
 doesn’t have to be professional quality
 tools/equipment available
 can embed in blogs, Facebook
flickr
 photo sharing site
 sets, collections, tags
 public/private
 friends
 can embed in blogs, Facebook
Twitter
 microblogging
   140 characters, like TXT messaging or mini IM
 status updates
 networking
 can be automated
 See...
Twitter
 Examples in sports:
   Shaquille O’Neal: http://twitter.com/THE_REAL_SHAQ
   Jason Richardson: http://twitter.com...
Ning
very much like Facebook
  personal profiles + friends
  groups
  walls
  forums
  live chat
  photos, videos
Ning: Example
concerns

loss of control
time commitment
information overload
“it’s a passing fad”
it’s “in addition to,” usually not “in...
best practices

 Twittering team: Dartmouth College tennis
 Fan community: cavfanatic.com
 Athlete blog: benchwarmer frenz...
what the research says




              Lotame Innovative Data Report: Sports Enthusiasts in Social Media
what the research says




             Lotame Innovative Data Report: Sports Enthusiasts in Social Media
what the research says

“   Social
media
is
at
the
center
of
fan
par2cipa2on

    like
we
have
never
seen
before.
From
fan...
what you’re doing now

 Coach blogs
   gohawks.newpaltz.edu
 Facebook Groups
   athletics
   wellness & recreation
 Twitte...
what do you want to be doing

 what are your goals?
   increase fan support?
   recruitment?
   communicate w/ current stu...
“ If you build it,
                               ”
  they will come.

           Not with social media!
       Start with...
what can you do?

go where your fans are
be passionate about your sport (not hard) + be
authentic
add social media to e-ne...
let’s build on
 Coach blogs + student-athletes (~2 per team each
 season)
 Facebook Groups: recommit/re-energize, or aband...
?
??
questions
   Rachel Reuben
reubenr@newpaltz.edu
www.rachelreuben.com
Twitter: @rachelreuben
SUNY New Paltz: Social Media + Athletics -- let's build excitement
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SUNY New Paltz: Social Media + Athletics -- let's build excitement

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Three hour workshop, led by Rachel Reuben, Director of Web Communication & Strategic Projects, to the athletics department at the State University of New York (SUNY) at New Paltz on February 25, 2009.

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SUNY New Paltz: Social Media + Athletics -- let's build excitement

  1. 1. social media + athletics let’s build excitement NEW PALTZ hawks
  2. 2. agenda + goals overview of social media + tools research findings examples review what you’re doing now brainstorm new ideas
  3. 3. overview: tools & quick poll Facebook Twitter YouTube blogs flickr Ning
  4. 4. Demystifying Social Media
  5. 5. social media in plain English commoncraft.com
  6. 6. what’s it all about? relationship building interaction community informal
  7. 7. social networking one aspect of social media individuals in communities that share ideas, interests; looking to meet people with same most popular: Facebook & MySpace
  8. 8. Facebook personal profiles + friends status, wall, messaging networks (companies, geographic regions, schools) groups applications fan pages
  9. 9. blogs online journal commentary/news conversations idea sharing * two-way conversation *
  10. 10. YouTube video sharing doesn’t have to be professional quality tools/equipment available can embed in blogs, Facebook
  11. 11. flickr photo sharing site sets, collections, tags public/private friends can embed in blogs, Facebook
  12. 12. Twitter microblogging 140 characters, like TXT messaging or mini IM status updates networking can be automated See: @newpaltz & @nphawks
  13. 13. Twitter Examples in sports: Shaquille O’Neal: http://twitter.com/THE_REAL_SHAQ Jason Richardson: http://twitter.com/jrich23 Lance Armstrong: http://twitter.com/lancearmstrong Michael Phelps: http://twitter.com/Michael_Phelps Detroit Red Wings: http://twitter.com/detroitredwings ESPN’s Pardon the Interuption Others
  14. 14. Ning very much like Facebook personal profiles + friends groups walls forums live chat photos, videos
  15. 15. Ning: Example
  16. 16. concerns loss of control time commitment information overload “it’s a passing fad” it’s “in addition to,” usually not “instead of”
  17. 17. best practices Twittering team: Dartmouth College tennis Fan community: cavfanatic.com Athlete blog: benchwarmer frenzy Team blog: Detroit Red Wings blog
  18. 18. what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  19. 19. what the research says Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  20. 20. what the research says “ Social
media
is
at
the
center
of
fan
par2cipa2on
 like
we
have
never
seen
before.
From
fan
blog
 sites,
to
communi2es
devoted
to
teams
&
 ac2vi2es,
to
social
media
groups
devoted
to
 teams
&
athletes,
to
teams
reaching
out
by
 ” crea2ng
social
networks
devoted
to
their
most
 faithful
of
fans. Lotame Innovative Data Report: Sports Enthusiasts in Social Media
  21. 21. what you’re doing now Coach blogs gohawks.newpaltz.edu Facebook Groups athletics wellness & recreation Twitter (and you didn’t even know!)
  22. 22. what do you want to be doing what are your goals? increase fan support? recruitment? communicate w/ current student-athletes & their families others?
  23. 23. “ If you build it, ” they will come. Not with social media! Start with a goal (or 2, or 3...).
  24. 24. what can you do? go where your fans are be passionate about your sport (not hard) + be authentic add social media to e-newsletters, business cards, publications, programs, media guides, news releases, e-mail signatures, blog, team sites announce it at events
  25. 25. let’s build on Coach blogs + student-athletes (~2 per team each season) Facebook Groups: recommit/re-energize, or abandon? Twitter @nphawks: Add a human voice, create accounts for coaches, student-athletes Video: practices, live stream home events Photos: team galleries Let’s brainstorm
  26. 26. ? ?? questions Rachel Reuben reubenr@newpaltz.edu www.rachelreuben.com Twitter: @rachelreuben

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