Stand Out! Customize Your Institutions Sm Presence

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UCDA Design Summit: Beyond Branding

We need designers to knock our social media presence out of the ballpark! Learn what can be customized (and what cannot) for your institution on sites such as Facebook, YouTube, Twitter, flickr, and on your blogs to make your educational institution stand out in the crowd.

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Stand Out! Customize Your Institutions Sm Presence

  1. 1. Stand Out! Customize your institution’s social media presence
  2. 2. Social Media Round-up ✦ Twitter ✦ Facebook fan pages & groups ✦ LinkedIn groups ✦ ustream channels ✦ YouTube partner EDU channels ✦ flickr profiles & group pools ✦ Ning
  3. 3. Twitter: General design tips http://garmahis.com/tutorials/how-to-design-twitter-background
  4. 4. Twitter: Specs ✦ avatar ✦ 48-700KB ✦ JPEG, GIF, PNG ✦ square ✦ upload full-size, they’ll make thumbnail
  5. 5. Twitter: Specs ✦ Background image ✦ JPEG, GIF, PNG ✦ < 800KB ✦ 2048 (w) x 800 (h) pixels safe
  6. 6. Twitter: Specs http://tweetstyle.com/design-specs
  7. 7. Twitter: Specs http://garmahis.com/tutorials/how-to-design-twitter-background
  8. 8. 2 1 Twitter 3
  9. 9. Twitter ✦ Profile design settings ✦ text ✦ links ✦ sidebar ✦ sidebar border
  10. 10. Twitter 2 1 3
  11. 11. Twitter: Putting it all together
  12. 12. Facebook ✦ FanPage ✦ Groups
  13. 13. Facebook Fan Page: SUNY Plattsburgh
  14. 14. Facebook Fan Page: SUNY Plattsburgh
  15. 15. Facebook Group: Emerson College Class of 2014
  16. 16. Facebook: Specs ✦ Profilepic (both Pages & Groups) ✦ max 4MB ✦ 200 (w) x 600 (h) pixels max ✦ Custom tabs ✦ Install “static FBML” application: http://tinyurl.com/customfbtab ✦ More tips: http://tinyurl.com/fbpagetips
  17. 17. LinkedIn ✦ Groups
  18. 18. LinkedIn: Specs ✦ Group logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 100x50 pixels ✦ Small logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 60x30 pixels
  19. 19. ustream.tv
  20. 20. ustream.tv ✦ "Your Shows" > Info (Show logo) > Design ✦ change background image ✦ 958 content window, floats center ✦ See: Café New Paltz (ustream.tv/channel/cafe- new-paltz) - bg = 1950x1178 ✦ change design colors: background, box background, box border, bars, text, links, buttons, button text
  21. 21. YouTube
  22. 22. YouTube
  23. 23. YouTube ✦ youtube.com/edu ✦ partnership/ non-profit status ✦ Sign-up form: http://tinyurl.com/yz3eud9
  24. 24. YouTube ✦ Profile pic (avatar) ✦ JPG, non-animated GIF, BMP, or PNG file ✦ 88x88 pixels square ✦ Maximum file size is 256K ✦ Channel themes & colors
  25. 25. YouTube
  26. 26. YouTube
  27. 27. YouTube
  28. 28. flickr ✦ Buddy icon (profile & group pool) ✦ 48x48 pixels, readable shrunk to 24x24
  29. 29. Ning ✦ Onlinecommunity, similar to Facebook, more customization options ✦ Customize header, background, CSS
  30. 30. Ning
  31. 31. Ning
  32. 32. Ning
  33. 33. Ning
  34. 34. Ning
  35. 35. Ning
  36. 36. Social Media Callouts ✦ BlueFuego recently released a 9-month review of Social Web Callouts in Higher Ed ✦ 63.2% of schools have SWC's on site (n=1387): http://bit.ly/85KMRb http://bluefuego.com
  37. 37. Social Media Callouts ✦ Oklahoma Christian University: http://oc.edu
  38. 38. Social Media Callouts ✦ Princeton University: http://princeton.edu
  39. 39. Questions? Blog & Contact: http://rachelreuben.com Slides: http://slideshare.net/rachelreuben Twitter: http://twitter.com/rachelreuben

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