Stand Out! Customize Your Institutions Sm Presence

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UCDA Design Summit: Beyond Branding …

UCDA Design Summit: Beyond Branding

We need designers to knock our social media presence out of the ballpark! Learn what can be customized (and what cannot) for your institution on sites such as Facebook, YouTube, Twitter, flickr, and on your blogs to make your educational institution stand out in the crowd.

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  • 1. Stand Out! Customize your institution’s social media presence
  • 2. Social Media Round-up ✦ Twitter ✦ Facebook fan pages & groups ✦ LinkedIn groups ✦ ustream channels ✦ YouTube partner EDU channels ✦ flickr profiles & group pools ✦ Ning
  • 3. Twitter: General design tips http://garmahis.com/tutorials/how-to-design-twitter-background
  • 4. Twitter: Specs ✦ avatar ✦ 48-700KB ✦ JPEG, GIF, PNG ✦ square ✦ upload full-size, they’ll make thumbnail
  • 5. Twitter: Specs ✦ Background image ✦ JPEG, GIF, PNG ✦ < 800KB ✦ 2048 (w) x 800 (h) pixels safe
  • 6. Twitter: Specs http://tweetstyle.com/design-specs
  • 7. Twitter: Specs http://garmahis.com/tutorials/how-to-design-twitter-background
  • 8. 2 1 Twitter 3
  • 9. Twitter ✦ Profile design settings ✦ text ✦ links ✦ sidebar ✦ sidebar border
  • 10. Twitter 2 1 3
  • 11. Twitter: Putting it all together
  • 12. Facebook ✦ FanPage ✦ Groups
  • 13. Facebook Fan Page: SUNY Plattsburgh
  • 14. Facebook Fan Page: SUNY Plattsburgh
  • 15. Facebook Group: Emerson College Class of 2014
  • 16. Facebook: Specs ✦ Profilepic (both Pages & Groups) ✦ max 4MB ✦ 200 (w) x 600 (h) pixels max ✦ Custom tabs ✦ Install “static FBML” application: http://tinyurl.com/customfbtab ✦ More tips: http://tinyurl.com/fbpagetips
  • 17. LinkedIn ✦ Groups
  • 18. LinkedIn: Specs ✦ Group logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 100x50 pixels ✦ Small logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 60x30 pixels
  • 19. ustream.tv
  • 20. ustream.tv ✦ "Your Shows" > Info (Show logo) > Design ✦ change background image ✦ 958 content window, floats center ✦ See: Café New Paltz (ustream.tv/channel/cafe- new-paltz) - bg = 1950x1178 ✦ change design colors: background, box background, box border, bars, text, links, buttons, button text
  • 21. YouTube
  • 22. YouTube
  • 23. YouTube ✦ youtube.com/edu ✦ partnership/ non-profit status ✦ Sign-up form: http://tinyurl.com/yz3eud9
  • 24. YouTube ✦ Profile pic (avatar) ✦ JPG, non-animated GIF, BMP, or PNG file ✦ 88x88 pixels square ✦ Maximum file size is 256K ✦ Channel themes & colors
  • 25. YouTube
  • 26. YouTube
  • 27. YouTube
  • 28. flickr ✦ Buddy icon (profile & group pool) ✦ 48x48 pixels, readable shrunk to 24x24
  • 29. Ning ✦ Onlinecommunity, similar to Facebook, more customization options ✦ Customize header, background, CSS
  • 30. Ning
  • 31. Ning
  • 32. Ning
  • 33. Ning
  • 34. Ning
  • 35. Ning
  • 36. Social Media Callouts ✦ BlueFuego recently released a 9-month review of Social Web Callouts in Higher Ed ✦ 63.2% of schools have SWC's on site (n=1387): http://bit.ly/85KMRb http://bluefuego.com
  • 37. Social Media Callouts ✦ Oklahoma Christian University: http://oc.edu
  • 38. Social Media Callouts ✦ Princeton University: http://princeton.edu
  • 39. Questions? Blog & Contact: http://rachelreuben.com Slides: http://slideshare.net/rachelreuben Twitter: http://twitter.com/rachelreuben