Stand Out! Customize Your Institutions Sm Presence

Stand Out! Customize your institution’s social media presence

Social Media Round-up ✦ Twitter ✦ Facebook fan pages & groups ✦ LinkedIn groups ✦ ustream channels ✦ YouTube partner EDU channels ✦ ﬂickr proﬁles & group pools ✦ Ning

Twitter: General design tips http://garmahis.com/tutorials/how-to-design-twitter-background

Twitter: Specs ✦ avatar ✦ 48-700KB ✦ JPEG, GIF, PNG ✦ square ✦ upload full-size, they’ll make thumbnail

Twitter: Specs ✦ Background image ✦ JPEG, GIF, PNG ✦ < 800KB ✦ 2048 (w) x 800 (h) pixels safe

Twitter: Specs http://tweetstyle.com/design-specs

Twitter: Specs http://garmahis.com/tutorials/how-to-design-twitter-background

2 1 Twitter 3

Twitter ✦ Proﬁle design settings ✦ text ✦ links ✦ sidebar ✦ sidebar border

Twitter 2 1 3

Twitter: Putting it all together

Facebook ✦ FanPage ✦ Groups

Facebook Fan Page: SUNY Plattsburgh

Facebook Group: Emerson College Class of 2014

Facebook: Specs ✦ Proﬁlepic (both Pages & Groups) ✦ max 4MB ✦ 200 (w) x 600 (h) pixels max ✦ Custom tabs ✦ Install “static FBML” application: http://tinyurl.com/customfbtab ✦ More tips: http://tinyurl.com/fbpagetips

LinkedIn ✦ Groups

LinkedIn: Specs ✦ Group logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 100x50 pixels ✦ Small logo ✦ PNG, JPEG, GIF ✦ max 100 KB ✦ 60x30 pixels

ustream.tv

ustream.tv ✦ "Your Shows" > Info (Show logo) > Design ✦ change background image ✦ 958 content window, ﬂoats center ✦ See: Café New Paltz (ustream.tv/channel/cafe- new-paltz) - bg = 1950x1178 ✦ change design colors: background, box background, box border, bars, text, links, buttons, button text

YouTube

YouTube ✦ youtube.com/edu ✦ partnership/ non-proﬁt status ✦ Sign-up form: http://tinyurl.com/yz3eud9

YouTube ✦ Profile pic (avatar) ✦ JPG, non-animated GIF, BMP, or PNG file ✦ 88x88 pixels square ✦ Maximum file size is 256K ✦ Channel themes & colors

YouTube

ﬂickr ✦ Buddy icon (proﬁle & group pool) ✦ 48x48 pixels, readable shrunk to 24x24

Ning ✦ Onlinecommunity, similar to Facebook, more customization options ✦ Customize header, background, CSS

Social Media Callouts ✦ BlueFuego recently released a 9-month review of Social Web Callouts in Higher Ed ✦ 63.2% of schools have SWC's on site (n=1387): http://bit.ly/85KMRb http://bluefuego.com

Social Media Callouts ✦ Oklahoma Christian University: http://oc.edu

Social Media Callouts ✦ Princeton University: http://princeton.edu

Questions? Blog & Contact: http://rachelreuben.com Slides: http://slideshare.net/rachelreuben Twitter: http://twitter.com/rachelreuben

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Stand Out! Customize Your Institutions Sm Presence

by Rachel Reuben

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Stand Out! Customize Your Institutions Sm Presence Presentation Transcript