social media + your business

join the conversation social media & your business Rachel Reuben

overview: tools & quick poll Facebook blogs MySpace Twitter YouTube ﬂickr LinkedIn delicious

Demystifying Social Media

social media in plain English

what’s it all about? relationship building interaction community

social networking one aspect of social media individuals in communities that share ideas, interests; looking to meet people with same most popular: Facebook & MySpace

Facebook personal proﬁles + friends status, wall, messaging networks (companies, geographic regions, schools) groups applications fan pages

Facebook: beneﬁts non-threatening/non-authoritative environment made for networking viral marketing 80+ million users “elite” image

MySpace proﬁles + friends personalization of design popular for startup musicians “amateur” image

YouTube video sharing quality doesn’t really matter tools available

LinkedIn professional proﬁle networking connections recommendations groups

LinkedIn jobs answers companies

blogs online journal commentary/news

Twitter microblogging 140 characters, like TXT messaging or mini IM status updates networking

ﬂickr photo sharing site public/private friends

delicious (was del.ico.us) social bookmarking

concerns loss of control time commitment information overload anyone can create presence for your company it’s a passing fad

best practices Adobe: delicious - to bookmark tutorials Acura: Facebook Acura TSX Connect Fan Page Amazon.com & JetBlue: Twitter Coca-Cola: blogging

best practices H&R Block: Twitter Jeep: MySpace JetBlue: ﬂickr pool

how your business can benefit branding opportunities protecting it before someone else beats you to it having profiles across sites may increase search ranking attracting traffic interaction with the public “talking to” “interacting with”

how your business can beneﬁt networking opportunities interact with like-minded people develop relationships beneﬁcial to day-to-day operations conferences

“ If you’re not using Twitter, Seesmic, Ustream & Facebook, then you are not a business that’s going to be competitive in 2009 & beyond. ”

“ If you build it, they will come. ” not with social media!

what can you do? go where your fans are sound bite elevator pitch Twitpitch passionate about business + be authentic not every co. needs a Facebook Page or share photos on ﬂickr add social media to e-newsletters, business cards

what can you do? Vanacore, DeBenedictus [accountants] Twitter: deadlines, new tax laws, tips for clients Personal Touch Travel ﬂickr, blog, YouTube

what can you do? American Red Cross Blood Services Twitter, Facebook DesignWorks LinkedIn, blog

tips for starting a blog speciﬁc focus make content unique & fresh commit time to keeping it fresh (1-3x’s/wk) turn on comments - reply in timely fashion position & develop yourself as authority on your focus

how to start a blog blogger.com WordPress.com GoDaddy.com check with your existing host provider

“ Participation is no longer an option, as social media isn’t ” a spectator sport.

? ? ? Questions Rachel Reuben rachel.reuben@gmail.com www.rachelreuben.com

social media + your business

by Rachel Reuben on Sep 23, 2008

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social media + your business — Presentation Transcript