Social Media 101
by Rachel Reuben, Associate Vice President, Marketing Communications at Ithaca College on Mar 18, 2010
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For UCDA Design Summit (http://ucda.com/summit_schedule_10.lasso)...
For UCDA Design Summit (http://ucda.com/summit_schedule_10.lasso)
You've likely heard about Facebook, LinkedIn, YouTube, Twitter, flickr, and more--but how can an institution actually leverage these tools to help with their integrated marketing efforts? We'll go through the basics of their use, show some examples of universities using the various tools, and talk about how you can tie them in to your existing efforts and strategies.
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