Social Media 101

Social Media 101 Rachel Reuben Rachel Reuben Consulting, LLC Director of Web Communication & Strategic Projects - SUNY New Paltz

Social Media in Plain English

Social Media in Higher Ed Marketing Customer service Relationship building Connect with alumni, prospective students, current students (donor relations, recruitment, retention)

Social Media Basics Strategy ﬁrst - then tools Learn the tools by using them personally ﬁrst Do research to learn which tools your audience is tuned into Not a bullhorn “Free” marketing research

Focus: Purpose Why are you establishing a social media presence? deﬁne speciﬁc measurable goals

Focus: Objectives/Goals What do you plan to achieve with this social medium? Inform? Encourage dialogue? Share information? What kind of info? How will this diﬀer from your primary Web site? Questions from Social Media Brief by Queen’s University

Focus: Target Audience Who will be reading & commenting on your social media? Who are you trying to engage?

Focus: Target Audience What tools do they likely use?

Focus: Execution & Maintenance who will establish your presence? who will be the administrator? who will maintain it? how often will it be updated? how will you make connection to other outposts & your Web site? how will you promote it?

Some of the tools Facebook ﬂickr LinkedIn private social communities YouTube blogs Twitter ustream

Facebook 101 diﬀerence between Fan Pages & groups creative, engaging status updates use 'message all fans' sparingly social targeted ads

Facebook Examples in Higher Ed

Tool Tip don't link FB & Twitter status updates http://tinyurl.com/dontlink some tools automate posting across platforms  the good & the bad

Promote your presence set up vanity url for FB fan page http://facebook.com/username promote in appropriate places (signage in your reception area, some ads) logo usage guidelines http://tinyurl.com/%guidelines include mentions/links on your Web site &/or blog include in e-mail newsletters

LinkedIn 101 primarily for personal networking resume, recommendations answers introductions groups: jobs, discussions, news

LinkedIn Examples in Higher Ed

YouTube 101 Videos Channels Ratings, comments Playlists Embed on other sites

YouTube Ex’s in Higher Ed

Twitter 101 “A service for friends, family & co-workers to communicate & stay connected through the exchange of ” brief (140 character) messages. One-to-many Tools: Cell/smart phones, Web browser, applications

Twitter 101 Lingo: tweet DM @username hashtag followers lists reply (@) / mention RT

Why use Twitter in Higher Ed? Personal & professional networking Conferences (#ucda) Resources Listserv replacement College Sharing news Listening Connect with students, prospects, alumni

Twitter Ex’s in Higher Ed

ﬂickr 101 image & video hosting site - photo gallery social features: commenting, notes, people tag embed in blogs & Web sites organize: sets, collections, tags, title, description, geotagging group pool

ﬂickr Ex’s in Higher Ed

Private Social Communities 101 Similar to Facebook Features Tools: Ning SocialEngine ELGG

Private Social Communities Ex’s in Higher Ed

Blogs 101 “A type of Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse- chronological order.”

Blogs 101 Author Posts Comments

Blog Ex’s in Higher Ed

ustream 101 Live (and on demand) video streaming Comment Live integration with Twitter & Facebook Embed

ustream Ex’s in Higher Ed

QUESTIONS? Rachel Reuben rachelreuben.com twitter.com/rachelreuben linkedin.com/in/rachelreuben slideshare.net/rachelreuben

Social Media 101

by Rachel Reuben on Mar 18, 2010

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