Professional Communication / Communicating Professionally: Using The Social Web To Develop A Personal Brand And Network

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I was given 15 minutes to present to about 30 students at SUNY New Paltz about using the social Web to develop a personal brand and extend their network. So much to cover, so little time...

I was given 15 minutes to present to about 30 students at SUNY New Paltz about using the social Web to develop a personal brand and extend their network. So much to cover, so little time...

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Transcript

  • 1. Using the Social Web to Develop a Personal Brand & Network
    • Rachel Reuben
    • Director of Web Communication & Strategic Projects
  • 2. Learn & Use the Tools
  • 3. Facebook
    • Personal account - security settings
    • Fan Pages
    • Groups
  • 4. Twitter
    • 101?
    • Who’s using it?
    • What’s your ID? Professional?
    • How to get hooked into a network
    • Observe
  • 5. LinkedIn
    • Have you set up your profile yet?
    • Profile - online resume
    • Recommendations
    • Answers
    • Introductions
    • Groups
      • discussions
      • news
      • jobs
  • 6. Blog and/or Personal Web Site
    • Start one, if you don’t already have one
      • Blogs: blogspot.com, wordpress.com
      • Web Site: < $100/yr
    • Comment on others
    • Google Profile
  • 7. flickr
    • If you’re a photographer or photo-journalist
    • Personal profile, pro profile, groups, tags, comments, embed
  • 8. YouTube
    • Video producers, creative expression
    • Professional video profile/resumé
    • Subscribe, comment, embed
  • 9. Using Social Media to Find a Job
    • Ogilvy PR: http://tinyurl.com/ogilvysm
  • 10. Questions? http://rachelreuben.com