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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car
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Help Me Help You with Social Media: Learn how to drive before turning over the keys to the company car

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I gave this presentation on Wednesday, November 11, 2009 at the Stamats Integrated Marketing Technology (SIM Tech) Conference, for higher education.

I gave this presentation on Wednesday, November 11, 2009 at the Stamats Integrated Marketing Technology (SIM Tech) Conference, for higher education.

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  • 1. Help Me Help You Learn how to drive before handing over the keys to the company car Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com
  • 2. How can I help? Your main focus should include ensuring they: have a larger plan are committed understand the tools, their potential, their value know how to sustain
  • 3. How to help.
  • 4. Have you used these tools yourself?
  • 5. photo by FJ Gaylor Photography @tsand “ I make them learn to drive (set up a “personal” account & play) before handing over the keys to the company car. ”
  • 6. Who is your audience?
  • 7. What are your goals?
  • 8. Is social media the best tool?
  • 9. Is social media the best tool?
  • 10. Where will the content come from?
  • 11. Who is responsible?
  • 12. How will you engage your audience?
  • 13. What are your resources?
  • 14. Do you have a university policy/guideline? http://cuwebd.ning.com/forum/topics/social-media-policies
  • 15. How will you integrate?
  • 16. How will you know if your effort is successful?
  • 17. put it all together: social media brief
  • 18. athletics: “I want a Facebook Page for an athletics alumni community”
  • 19. tools depend on your audience
  • 20. how can I help? Rachel Reuben doteduguru.com @rachelreuben rachelreuben.com rachel.reuben@gmail.com