Facebook, Twitter & Your Business

FACEBOOK, TWITTER & YOUR BUSINESS Rachel Reuben Rachel Reuben Consulting, LLC Director of Web Communication & Strategic Projects - SUNY New Paltz

Facebook & Twitter not a bullhorn relationship building tool customer service tool ‘free’ marketing research lead generator

Listening station Grow bigger ears http://is.gd/Nb8J • Google Reader • Google Alerts • IceRocket • Jodange • Trendrr . . . and more!

Focus: Purpose Why are you establishing a social media presence? deﬁne speciﬁc measurable goals

Focus: Objectives/Goals What do you plan to achieve with this social medium? Inform? Encourage dialogue? Share information? What kind of info? How will this diﬀer from your primary Web site?

Focus: Target Audience Who will be reading & commenting on your social media? Who are you trying to engage?

Focus: Target Audience What tools do they likely use?

Focus: Execution & Maintenance who will establish your presence? who will be the administrator? who will maintain it? how often will it be updated? how will you make connection to other outposts & your Web site? how will you promote it?

Facebook Tips diﬀerence between Fan Pages & groups creative, engaging status updates use 'message all fans' sparingly

Twitter Tips ﬁnd interesting news to share that will be relevant to your customers customer service -- proactive & reactive 4 styles of marketing on Twitter: http://socialmediatoday.com/SMC/167055 Conversationalist > Conversational Marketer > Salesperson > Spammer

Tool Tip don't link FB & Twitter status updates  some tools automate posting across platforms the good & the bad

Promote your presence set up vanity url for FB fan page http://facebook.com/username promote in appropriate places (signage in your reception area, some ads) logo usage guidelines http://tinyurl.com/%guidelines include mentions/links on your Web site &/or blog include in e-mail newsletters

Facebook Ads target by country/state/city, age, gender, keywords, education, workplace, relationship status & interests, languages pay per click (CPC) or impression (CPM) choose your daily budget real-time reporting

Case Studies Dell case study: http://tinyurl.com/kpp3vt @MannysHOP (House of Pizza in Nashville) @CoﬀeeGroundz: http://is.gd/6xzh0 @RShotel @SanChezBistro / @SCBhost Main Course Catering Facebook Fan Page Comic book store in Amesbury, MA

SM Time Management Social Media Time Management e-book (AltitudeBranding.com): tinyurl.com/sm-time-mgmt Twitter is a several time a day (at least) commitment FB is a daily presence (at least), more often if status updates spark conversations in the comments just one spoke in the wheel

If you’re just starting out start with listening post don't jump in to every tool at once focus on one or two where you think your customers are, and do them very well it's about relationships and building trust -- not about "promoting your business" Trust Agents: Using the Web to Build Inﬂuence, Improve Reputation, and Earn Trust (Brogan & Smith)

QUESTIONS? Rachel Reuben Consulting, LLC rachelreuben.com twitter.com/rachelreuben linkedin.com/in/rachelreuben slideshare.net/rachelreuben

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Facebook, Twitter & Your Business

by Rachel Reuben on Jan 20, 2010

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Facebook, Twitter & Your Business — Presentation Transcript