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eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
eRecruiting With Social Media and A Purpose
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eRecruiting With Social Media and A Purpose

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  • POLLMake sure you understand the tools & their potential before beginning to use them for your college
  • Importance of cross-unit collaboration
  • LEAD GENERATION. Listening station: Chrisbrogan.com Grow Bigger ears – Google Reader, TweetDeck, Radian6Neil’s Queen University exampleOther general examples – collegetalkconfidential.com
  • Just another spoke in the wheel – most effective when used in conjunction with other tools/methods
  • Location based targets – don’t clutter your wall about events or visits in locations people aren’t nearby! Groups – usually little ‘official’ involvement, other than initial set up in many casesDON’T SEPARATE!
  • See where the importance of collaboration comes in again?Partner channel link to sign up form – has to come from central commoficeLinks to Seth’s AsMediaChanges videos that goes into more depth - Direct = created initially for news organizations, like CNN iReporters- submit videos for review & approval - Annotations = virtual tourPopular videos – don’t expect something you make is going to go viral!
  • POLLThese have been around for nearly a decade – looking for new niche, uniquenessCurrent students: npbloggersAdmissions counselors: Tufts University admissions committeeCombo: MITFaculty: Princeton University
  • Main: Ithaca CollegeSeparate admissions: .eduGuru article of several doing it wellReason for separation
  • Potential use: Accepted student community – yield toolExamples: Café NP & Lounge on LexStrategies behind: Content: Café NP (baristas, videos); Lounge on Lex (tons of seed content)Concept > strategy > results/IP
  • Transcript

    • 1. eRecruiting with Social Media
      … and a purpose
      Rachel Reuben
      Rachel Reuben Consulting, LLC
      SUNY New Paltz
    • 2. Don’t jump in with both feet without a plan
    • 3. got tools?
    • 4. do you use them personally?
    • 5. don’t approach ina vacuum
    • 6. Put down themegaphone
    • 7. where the real power lies
    • 8. What’s a lead worth to you?
      Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg
      Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg
      What it’s not primarily about
    • 9. Before you begin
      What’s the larger plan?
      Commitment (resources, time, etc.)
      Understand tools & capabilities
      Social Media Briefhttp://tinyurl.com/smbrief
    • 10.
    • 11. Questions to consider
      Where will the content come from?
      Who will be responsible?
      How will you engage your audience?
      What are your resources?
      How will you integrate?
      How will you know if your effort is successful?
    • 12. Applications we’ll discuss
      Facebook Fan Pages
      Facebook Groups
      YouTube EDU partner channels
      Blogs
      Twitter accounts
      Flickr
      Online communities
      Live streaming
    • 13. Facebook
      Fan Pages
      Targeted messages to fans
      Location, language, gender, age
      Targeted wall posts to fans
      Location, language
      Separate space for recruiting?
      Groups
      [your school name] Class of 2014
    • 14. YouTube EDU
      Only one partner channel per schoolhttp://tinyurl.com/yz3eud9
      YouTube Directhttp://tinyurl.com/ybstk2u
      Annotationshttp://tinyurl.com/ygc8elh
      Popular videos
      Yale University [http://tinyurl.com/yasqlq6]
      University of Quebec-Montreal [http://tinyurl.com/qo9clr]
    • 15. Blogs for recruiting
      Current students [http://npbloggers.newpaltz.edu]
      Admissions counselors [http://thetuftscommittee.wordpress.com]
      Combo[http://www.mitadmissions.org]
      Faculty[http://tinyurl.com/yeovpj7]
    • 16. Twitter
      Main university account: @IthacaCollege
      Separate admissions account[http://tinyurl.com/yabcabf]
    • 17. flickr
      Photo sharing
      Group pool
      Creative uses
      Photos on tours
      Live stream via EyeFi/WiFi to digital signage & flickr
    • 18. Social Communities
      Platforms
      Ning
      SocialEngine
      ELGG
      SocialToo
    • 19. Social Communities
      Potential use
      Examples
      Strategy
      Content
    • 20. Anecdotes
      “ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”
    • 21. Anecdotes
      “ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ”
      “ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”
    • 22. Live streaming
      ustream
      Stikam
      BlogTV
      tinychat
      CollegeWeekLive
    • 23. Key takeaways
      There are a lot of tools – no need to use them all.
      Come up with a plan, don’t just jump in.
      With a specific, measurable plan, you’re more likely to gain resources/support.
      Listen first.
    • 24. Questions?
      Rachel Reuben
      Twitter: @rachelreuben
      Blog: http://rachelreuben.com

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