eRecruiting With Social Media and A Purpose

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  • POLLMake sure you understand the tools & their potential before beginning to use them for your college
  • Importance of cross-unit collaboration
  • LEAD GENERATION. Listening station: Chrisbrogan.com Grow Bigger ears – Google Reader, TweetDeck, Radian6Neil’s Queen University exampleOther general examples – collegetalkconfidential.com
  • Just another spoke in the wheel – most effective when used in conjunction with other tools/methods
  • Location based targets – don’t clutter your wall about events or visits in locations people aren’t nearby! Groups – usually little ‘official’ involvement, other than initial set up in many casesDON’T SEPARATE!
  • See where the importance of collaboration comes in again?Partner channel link to sign up form – has to come from central commoficeLinks to Seth’s AsMediaChanges videos that goes into more depth - Direct = created initially for news organizations, like CNN iReporters- submit videos for review & approval - Annotations = virtual tourPopular videos – don’t expect something you make is going to go viral!
  • POLLThese have been around for nearly a decade – looking for new niche, uniquenessCurrent students: npbloggersAdmissions counselors: Tufts University admissions committeeCombo: MITFaculty: Princeton University
  • Main: Ithaca CollegeSeparate admissions: .eduGuru article of several doing it wellReason for separation
  • Potential use: Accepted student community – yield toolExamples: Café NP & Lounge on LexStrategies behind: Content: Café NP (baristas, videos); Lounge on Lex (tons of seed content)Concept > strategy > results/IP

Transcript

  • 1. eRecruiting with Social Media
    … and a purpose
    Rachel Reuben
    Rachel Reuben Consulting, LLC
    SUNY New Paltz
  • 2. Don’t jump in with both feet without a plan
  • 3. got tools?
  • 4. do you use them personally?
  • 5. don’t approach ina vacuum
  • 6. Put down themegaphone
  • 7. where the real power lies
  • 8. What’s a lead worth to you?
    Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg
    Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg
    What it’s not primarily about
  • 9. Before you begin
    What’s the larger plan?
    Commitment (resources, time, etc.)
    Understand tools & capabilities
    Social Media Briefhttp://tinyurl.com/smbrief
  • 10.
  • 11. Questions to consider
    Where will the content come from?
    Who will be responsible?
    How will you engage your audience?
    What are your resources?
    How will you integrate?
    How will you know if your effort is successful?
  • 12. Applications we’ll discuss
    Facebook Fan Pages
    Facebook Groups
    YouTube EDU partner channels
    Blogs
    Twitter accounts
    Flickr
    Online communities
    Live streaming
  • 13. Facebook
    Fan Pages
    Targeted messages to fans
    Location, language, gender, age
    Targeted wall posts to fans
    Location, language
    Separate space for recruiting?
    Groups
    [your school name] Class of 2014
  • 14. YouTube EDU
    Only one partner channel per schoolhttp://tinyurl.com/yz3eud9
    YouTube Directhttp://tinyurl.com/ybstk2u
    Annotationshttp://tinyurl.com/ygc8elh
    Popular videos
    Yale University [http://tinyurl.com/yasqlq6]
    University of Quebec-Montreal [http://tinyurl.com/qo9clr]
  • 15. Blogs for recruiting
    Current students [http://npbloggers.newpaltz.edu]
    Admissions counselors [http://thetuftscommittee.wordpress.com]
    Combo[http://www.mitadmissions.org]
    Faculty[http://tinyurl.com/yeovpj7]
  • 16. Twitter
    Main university account: @IthacaCollege
    Separate admissions account[http://tinyurl.com/yabcabf]
  • 17. flickr
    Photo sharing
    Group pool
    Creative uses
    Photos on tours
    Live stream via EyeFi/WiFi to digital signage & flickr
  • 18. Social Communities
    Platforms
    Ning
    SocialEngine
    ELGG
    SocialToo
  • 19. Social Communities
    Potential use
    Examples
    Strategy
    Content
  • 20. Anecdotes
    “ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”
  • 21. Anecdotes
    “ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ”
    “ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”
  • 22. Live streaming
    ustream
    Stikam
    BlogTV
    tinychat
    CollegeWeekLive
  • 23. Key takeaways
    There are a lot of tools – no need to use them all.
    Come up with a plan, don’t just jump in.
    With a specific, measurable plan, you’re more likely to gain resources/support.
    Listen first.
  • 24. Questions?
    Rachel Reuben
    Twitter: @rachelreuben
    Blog: http://rachelreuben.com