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What’s a lead worth to you? Christopher S. Penn:Web analytics on less than a dimehttp://tinyurl.com/yzloohg Amber Naslund’s Social MediaMeasurement serieshttp://tinyurl.com/ydsfqmg What it’s not primarily about
Before you begin What’s the larger plan? Commitment (resources, time, etc.) Understand tools & capabilities Social Media Briefhttp://tinyurl.com/smbrief
Questions to consider Where will the content come from? Who will be responsible? How will you engage your audience? What are your resources? How will you integrate? How will you know if your effort is successful?
Applications we’ll discuss Facebook Fan Pages Facebook Groups YouTube EDU partner channels Blogs Twitter accounts Flickr Online communities Live streaming
Facebook Fan Pages Targeted messages to fans Location, language, gender, age Targeted wall posts to fans Location, language Separate space for recruiting? Groups [your school name] Class of 2014
YouTube EDU Only one partner channel per schoolhttp://tinyurl.com/yz3eud9 YouTube Directhttp://tinyurl.com/ybstk2u Annotationshttp://tinyurl.com/ygc8elh Popular videos Yale University [http://tinyurl.com/yasqlq6] University of Quebec-Montreal [http://tinyurl.com/qo9clr]
Blogs for recruiting Current students [http://npbloggers.newpaltz.edu] Admissions counselors [http://thetuftscommittee.wordpress.com] Combo[http://www.mitadmissions.org] Faculty[http://tinyurl.com/yeovpj7]
Twitter Main university account: @IthacaCollege Separate admissions account[http://tinyurl.com/yabcabf]
flickr Photo sharing Group pool Creative uses Photos on tours Live stream via EyeFi/WiFi to digital signage & flickr
Social Communities Platforms Ning SocialEngine ELGG SocialToo
Social Communities Potential use Examples Strategy Content
Anecdotes “ I really appreciate how much contact NP maintains with the people they’ve accepted. I’ve been accepted to two other schools so far, one of which sends me stuff every two weeks or so, and the other of which I haven’t heard anything from since the acceptance letter. And I’m a wicked big fan of this site! ”
Anecdotes “ I’m still debating between a few other schools. I can’t decide! This site is pretty helpful though. I wish that every school made an accepted student site. ” “ My heart for some reason is leaning towards New Paltz, because of the people who I have talked to on this website. ”
Live streaming ustream Stikam BlogTV tinychat CollegeWeekLive
Key takeaways There are a lot of tools – no need to use them all. Come up with a plan, don’t just jump in. With a specific, measurable plan, you’re more likely to gain resources/support. Listen first.