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Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
Metrics shmetrics
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Metrics shmetrics

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Peldi's slides used at The BLN #CEOTales with Peldi, CEO of Balsamiq.

Peldi's slides used at The BLN #CEOTales with Peldi, CEO of Balsamiq.

Published in: Business, Technology
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Transcript

  • 1. MetricsShmetrics #theBLN #balsamiqGiacomo ‘Peldi’ Guilizzoni - April 2012
  • 2. WARNING!Rookie SpeakingSmall Company
  • 3. Bring a littlebalance to the Force
  • 4. I do not know• regional sales• renewal rates• split between product versions• how long it takes us to reply to customers• # of total users
  • 5. I do not know• # of downloads• # of website visitors• # of total customers• what a funnel is• ...
  • 6. $489,282chart made with DigMyData.com
  • 7. What metricsare good for
  • 8. Breaking arguments at Google
  • 9. http://contrast.ie/blog/faster-horses/
  • 10. use in moderationMotivating employees
  • 11. Fancy!Verifying SaaS build health
  • 12. I suspect... Trying to stay in touch with your business
  • 13. Optimizing!
  • 14. The problemswith metrics
  • 15. They are FUN!
  • 16. They’re GREATfor introverts!
  • 17. They are a crystal ball
  • 18. They suck you into fractal rabbit-holes
  • 19. They tell you what to work on nextbut it’s often wrong
  • 20. A different approach
  • 21. http://freehugscampaign.org
  • 22. JUSTLISTEN
  • 23. On all channels• Email • Twitter • Alerts• Forums • Facebook • RSS• Telephone • Google+• Blogs
  • 24. Not saying enough?
  • 25. Get the ball rolling!
  • 26. Do User Tests!• your dad!• your old coworkers!• your friends on Facebook!• strangers at the coffee shop!• pay them if you have to!
  • 27. Give give give!• to bloggers in exchange of a review• give them one to give away!• give it free for demos!• give it to do-gooders!
  • 28. Get out there!• conferences• meetups• events
  • 29. Cultivate acommunity
  • 30. Be where they are
  • 31. Reply toEVERYTHING
  • 32. Include them at every step• Feature ideation• Feature design discussion• Validation• Testing• Release• Support
  • 33. Listen for ideas Learntogether Build in the open Test itFeedback together Listen http://lean.st/principles/build-measure-learn
  • 34. Be a Good Person• Honest• Respectful• Firm (up to a point)• Explain your vision• Be forthcoming with your limitations
  • 35. Deliver!
  • 36. Put your face on it!
  • 37. Apologize when you screw up
  • 38. To sum it up
  • 39. </rant>peldi@balsamiq.com @balsamiq

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