3. MB Christie

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3. MB Christie

  1. 1. FT on m l e: Del i ght i ng Cus t om s obi er Maki ng I t Mobi l e, London, M c h 2012 ar M Chr ie, Onl Pr M na B ist ine oduct a gementDir or F .com ect , T
  2. 2. ap p . f t . c o m
  3. 3. F T we b - ap p : b u i l d i n g f o r t h ef ut ure • The idea: why go HTML5? • The build: unexplored territory • The launch: acceptance and migration risk • The bottom line: monetising the web-app
  4. 4. Th e c o l d , h ar s h wo r l d o u t s i d e t h e ap ps t ore Launch June, 2011
  5. 5. FT Web app is one of many ways to read FT online Mobi l e Si t e Des kt op Nat i ve App f or i Pad and i Phone Th i s c h an n e l Th e F T. c o m ‘ Des kt op’ s i t e i s t h e Th e s e ap p s we r e avai l ab l e f o r o r i g i n al d i g i t al c h an n e l d o wn l o ad f r o m t h e Ap p l e Ap p S t o r e re pre s e nt s us e rs of f e r i ng. u n t i l l at e Au g u s t ‘ 1 1 – r e f e r r e d t o ac c e s s i n g t h e as ‘ i Pad’ an d ‘ i Phone’ ‘ m f t . c om we b s i t e . ’ o n a Bl ac k b e r r y o r we b - e n ab l e d mo b i l e p h o n e ’ s b r o ws e r . No t e : Mo b i l e S i t e an al ys i s i s o n l y avai l ab l e i n t h e h i g h - l e ve l s u mmar y s t at i s t i c s o f t h i s r e vi e w an d n o t i n t h e d e t ai l e d an al ys i s , as o n l y ag g r e g at e - l e ve lFT W App d at a i s avai l ab l e ebTh e r e ar e t wo F T rWt b i Ap p hc h an n e l s , d i s t r i b u t e d p u r e l y f o e h s c an n e l .t h r o u g h t h e we b f o r u s e o n e i t h e r t h e i Pad o r i Ph o n e :‘ HTM Gener i c ’ i s d e f i n e d as t h e mo b i l e p l at f o r m wh e r e L5u s e r s ac c e s s ‘ ap p . f t . c o m’ vi a t h e i r b r o ws e r , wh i l s t ‘ HTM L5St andal one’ i s d e f i n e d as t h e p l at f o r m wh e r e u s e r s ac c e s st h e F T f r o m t h e i r h o me s c r e e n s , h avi n g d o wn l o ad e d t h e Ap p . Andr oi d App Re f e r r e d t o as ‘ HTM Andr oi d’ L5 t h i s c h an n e l re pre s e nt s us e rs ac c e s s i n g t h e F T ap p avai l ab l e f o r d o wn l o ad f r o m t h e an d r o i d s t o r e o n an y an d r o i d s mar t p h o n e o r t ab l e t .
  6. 6. FT on m l e: Del i ght i ng Cus t om s obi er Maki ng I t Mobi l e, London, M c h 2012 ar M Chr ie, Onl Pr M na B ist ine oduct a gementDir or F .com ect , T

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