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3. ann cook
3. ann cook
3. ann cook
3. ann cook
3. ann cook
3. ann cook
3. ann cook
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3. ann cook

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  • Launched in March 2008 as a separate legal entity wholly owned by ITV and certified by PhonepayPlus, the premium rate services regulator Now responsible for Telephony Service Provision for all Premium Rate Services on ITV with the exception of voting on X Factor and BGT (Harvest Media Group) where ITL has oversight Also performs data aggregation from other service providers contracted to ITV (SMS, Red Button, Mobile Web and Online) Key partnership with BT for telephony network and co-development of industry leading service delivery tools BT RIDE and Wave telephony platforms used to provide optimal capacity and resilience BT Winner Selector and Vote Aggregator used to resolve competitions and votes in a fully auditable and controlled manner
  • Marketing has been used for This Morning on two occasions;
  • Marketing has been used for This Morning on two occasions;
  • Transcript

    • 1. Ann CookDirector of Interactive and Managing Director of ITL
    • 2. Ann CookDirector of Interactive and Managing Director of ITL
    • 3. What we do in Mobile… Interactive • COMPETITION SERVICE • Engage with over 6.5 million unique ITV viewers a year • VOTING SERVICES • Over 100m SMS interactions with the • COMMENTS AND POLLS ITV viewer base in 5 years • CHARITY SERVICES
    • 4. What we do in mobile… On Demand ITV FREE MSG :This Morning Car, Cruise & £10k Tesco Vouchers comp is OPEN:The Fonz was a character in which TV series? A.The Cosby Show B.Happy Days C.Friends• Mobile now drives 14% of our viewing on ITV Player• 4 million downloads of ITV Player apps to mobile devices• X-Factor App - over 1 million downloads - generated 200 million interactions during the series• Now designing services to work specifically on mobile - our new ITV Newsservice renders dynamically on all mobiles - Over 30% of page views on the news services this week have been on mobile
    • 5. Data – ITV needs to get ahead • Increased engagement of 20% by understanding our audience - outbound campaigns to the user base to ITV FREE MSG :This Morning Car,Cruise & play the competitions £10k Tesco Vouchers comp is OPEN:The Fonz was a character in • Uplift of 15% when offering 3 for 2 entries to a competition on which TV series? A.The Cosby Show B.Happy X-Factor and This Morning Days C.Friends • Now reviewing more optimization techniques • CRM strategy across the business
    • 6. The future of ITV on mobileDesigned to act as a supplementary channel for ITV viewers to interact withbroadcast brands and vote on live television shows. • Real-time broadcast voting • Accessible via app, mobile web, online & social networks • Live, engaging content and feeds • Specifically designed services - itv.news
    • 7. Summary• Users do want to interact with programmes via their mobile AND watch programmes and catch up on their mobile• Viewer interactivity is key to a growing number of programmes in ITV’s schedule• ITV is embracing interactivity through new channels such as Social Media• As we observe and learn more about patterns of behaviour we will innovate• All innovation underpinned through tight compliance and operational controls• Keeping Consumer trust and confidence at heart of any engagement

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