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Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
Borough Royale
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Borough Royale

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Hypothetical Execution for an ARG RPG in NYC, specifically set to promote inter-borough travel as well as tourism in the city.

Hypothetical Execution for an ARG RPG in NYC, specifically set to promote inter-borough travel as well as tourism in the city.

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Transcript

  • 1. BOROUGH ROYALE RAJ KUPPUSWAMY | JEFF MACDONALD | RACHEL MERCER
  • 2. THE ASSIGNMENT
  • 3. WHY NEW YORK?
  • 4. 1. Recent Rebranding
  • 5. 2. Current Economic Issues
  • 6. 3. Tourism Opportunities
  • 7. SO HOW WILLWE DO THIS?
  • 8. ARG RPG
  • 9. GAMEPLAY,STORYLINE, AND TECHNICALDEMONSTRATION
  • 10. WEBSITE DEMO
  • 11. STEP 1:Develop a Community
  • 12. BOROUGH (WHOLE POPULATION)NEIGHBORHOOD (DEFINED BLOCK AREA) GUILD (MIN 5 - MAX 25, PLUS MERGER MECHANICS)
  • 13. BOROUGH =“RACE SELECTOR”
  • 14. =“CLASS SELECTORS”
  • 15. =“CLASS SELECTORS”
  • 16. =“CLASS SELECTORS”
  • 17. STEP 2:Engage that Community
  • 18. 1. MEGA GAME VS. VS. VS. VS.QUEENS MANHATTAN BROOKLYN STATEN ISLAND BRONX 2. LOCAL GAME VS. VS. VS. VS.BOWERY CHELSEA KOREATOWN SOHO HARLEM 3. MICRO GAME GUILD VS. GUILD
  • 19. LEVELINGMECHANICS
  • 20. PHYSICALITYLEVEL
  • 21. BUSINESSBRILLIANCE
  • 22. WHY IS THIS GOOD FOR NYC?
  • 23. WHO ARE WEPARTNERING WITH?
  • 24. WHAT ARE THEYCOMPETING FOR?
  • 25. WHAT IS OURTIMELINE?
  • 26. THREE MONTHSAUGUST - OCTOBER
  • 27. ECONOMIC BENEFITS
  • 28. LOCAL SPENDING MERCHANDISETRANSPORTATION GOING OUT
  • 29. MEASURED MEDIABENEFITS
  • 30. MENTIONS OF NEW YORK CITYIN SOCIAL MEDIA
  • 31. BRANDING ANDMERCHANDISE
  • 32. THANK YOU

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