Kate Day's presentation at news:rewired - connected journalism

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Kate Day's presentation at news:rewired - connected journalism

  1. 1. Community engagement Who are you talking to? @Kate_Day, Social Media and Engagement Editor
  2. 2. Why engage?● Understand our audience
  3. 3. Why engage?● Understand our audience● Loyalty
  4. 4. Why engage?● Understand our audience● Loyalty● Audience growth
  5. 5. Why engage?● Understand our audience● Loyalty● Audience growth● Storytelling
  6. 6. Why engage?● Understand our audience● Loyalty● Audience growth● Storytelling● Another channel to sell
  7. 7. How do readers want to engage?
  8. 8. Listening to data
  9. 9. Listening to data
  10. 10. Listening to data
  11. 11. Making your own luck"Hey Kate, mini scoop andrelevant to tmrws big speech.S Hilton inspired magic -youngsters filmed free runningin downing street. Will beplayed before Cam tmrw. A"
  12. 12. Making your own luck"Hey Kate, mini scoop andrelevant to tmrws big speech.S Hilton inspired magic -youngsters filmed free runningin downing street. Will beplayed before Cam tmrw. A"
  13. 13. Making your own luck"Hey Kate, mini scoop andrelevant to tmrws big speech.S Hilton inspired magic -youngsters filmed free runningin downing street. Will beplayed before Cam tmrw. A"
  14. 14. Making your own luck"Hey Kate, mini scoop andrelevant to tmrws big speech.S Hilton inspired magic -youngsters filmed free runningin downing street. Will beplayed before Cam tmrw. A" Photo: Somewhereto_ on Flickr
  15. 15. Thank you!kate.day@telegraph.co.uk @kate_day

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