From Word to WCAG 2.0:solving accessibility challenges        Rachel McAlpine        Contented.com
Our agenda1. The gap between accessibility theory and practice.2. What content authors really need to know.3. Bridging the...
1. Bridging the gap(s)   Between theory and practice.   Between those who understand    accessibility and those who don’t.
The theory: visionary & indigestible
The reality: many difficultiesYou’re scrambling towards compliance deadlines, doingwhat is feasible and useful within your...
Meanwhile back at the desk front              General staff are struggling.
Everyone writes intranet content
The big divide in your staffAccessibility-wise       Accessibility-blind
What’s your strategy?When leadership is strong, andeveryone works for the same goal,even a huge task is achievable.
Get Olly, Holly & Polly on boardUnited we stand, divided we fall!
Olly from Risk Assessment, 62   M.A. Eng. Lit & philosophy   Old-fashioned academic style   Policy & consultation docs...
Holly from HR, 42   Psych degree   Corporate jargon   Procedures, “memos”   Tiny headlines, links, titles   100s of o...
Polly from Office Supplies, 22   Wikipedia/Facebook baby   Chatters on Yammer   News, videos   Writing: no structure, ...
2. What all staff need to know   How people with disabilities access content   The 4 principles of accessibility   The ...
Why staff must upgrade writing skills                 Writing is now inseparable                 from technology.
Facts about disabilities               People with disabilities use special               hardware and software to get    ...
4 principles of accessible contentI can perceive it. I can use it.   I can grasp it.   I can access it.1. Perceivable     ...
Staff need to know all guidelinesPerceivable             Operable1.1 Text alternatives   2.1 Keyboard accessible1.2 Time-b...
Adaptable content starts with writersAdaptable content retainsits sense and structurewhen presented differently.To achieve...
Use writing tools correctly or they       cannot work© copyright Contented Enterprises 2006 IP Limited
Misuse of CMS begins with Word       Most staff don’t understand Styles.       Some use Styles to change text appearance...
Structure starts with the wordsEven a handwritten document must be structured well.                     Beginning, middle...
How writers sabotage accessibility                            Daft template.                            Styles abused.  ...
Staff who can’t use Word correctly…   Can’t use a CMS correctly.   Don’t know that <H1> labels function, not font.   Co...
How writing skills relate to WCAG 2.0Contented course                  Relevant parts of WCAG2.01. Know your online reader...
How can we make progress?One step at a time!
4. Realistic ways to boost capabilityBridging the gap: practical ways to ways to boost thecapability of general staff who ...
First review your content1. How much content? What types of content?2. Who owns what?3. Which 20% gets 80% of use?4. Delet...
TRAM: tips for Training   Aim for maximum impact: essential skills.   Train as many staff as possible (tipping point). ...
Training, not policing   No use policing when staff don’t get the point.   No use policing when staff don’t know the rul...
TRAM: tips for Resourcing   Templates, checklists, model pages.   Tips on the intranet are better than a Style Guide in ...
TRAM: tips for Action planLearning sticks when it is put into action.   Keep your action plan simple.   Example: 3 weeks...
Action plan: triage for PDFsLow-priorityPDFs: bury               Medium-prioritythem.               PDFs: patch           ...
TRAM: tips for Monitoring progressWhat’s feasible? Keep it simple.   Test content with disabled testers.   Use peer revi...
Prioritize. Start small. Carry on.
Accessible content is better for allMaking content accessiblemakes it better for everyone.Not just for blind people.•   Mo...
A golden opportunity!Pressure to comply with WCAG 2.0 is a rare chance toimprove all enterprise writing and make general s...
The push for WCAG 2.0 compliance   What’s your strategy?   What’s your worst problem?   How can you fix it?   What’s y...
Thanks for the images   Christchurch bus: © busnews.co.nz   Road cone flower and art: cc Christchurch City Libraries via...
Please talk to us! We’d like to help. Keep in touch: www.contented.com alice@contented.com rachel@contented.com T: @alicea...
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From Word to WCAG 2.0: solving accessibility challenges

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  • Flower in road cone CC Christchurch City Libraries via Flickr.
  • Data image: copyright holder unknown.
  • Temporary post-earthquake offices © Gehl Architects, Christchurch. Blog: Making Cities for People
  • Chasm in road Feb. 2011 cc NathanaelB via Flickr
  • Broken Christchurch Feb. 2011 cc Sharon Davis via Flickr
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  • From Word to WCAG 2.0: solving accessibility challenges

    1. 1. From Word to WCAG 2.0:solving accessibility challenges Rachel McAlpine Contented.com
    2. 2. Our agenda1. The gap between accessibility theory and practice.2. What content authors really need to know.3. Bridging the gap: practical ways to ways to boost the capability of general staff who author content.
    3. 3. 1. Bridging the gap(s) Between theory and practice. Between those who understand accessibility and those who don’t.
    4. 4. The theory: visionary & indigestible
    5. 5. The reality: many difficultiesYou’re scrambling towards compliance deadlines, doingwhat is feasible and useful within your time and budget.Something like this?1. Audit your intranet for accessibility.2. Upgrade the accessibility of your intranet.3. Train key staff in accessibility practice: intranet team, some HR, IT, Corp Comms staff—and maybe a few content owners and editors.4. Phew! Done and dusted! Next please?
    6. 6. Meanwhile back at the desk front General staff are struggling.
    7. 7. Everyone writes intranet content
    8. 8. The big divide in your staffAccessibility-wise Accessibility-blind
    9. 9. What’s your strategy?When leadership is strong, andeveryone works for the same goal,even a huge task is achievable.
    10. 10. Get Olly, Holly & Polly on boardUnited we stand, divided we fall!
    11. 11. Olly from Risk Assessment, 62 M.A. Eng. Lit & philosophy Old-fashioned academic style Policy & consultation docs Disdains templates Infographics, no alt-text Has never looked at HTML or Styles.
    12. 12. Holly from HR, 42 Psych degree Corporate jargon Procedures, “memos” Tiny headlines, links, titles 100s of old PDFs Has never looked at HTML or Styles.
    13. 13. Polly from Office Supplies, 22 Wikipedia/Facebook baby Chatters on Yammer News, videos Writing: no structure, context or grammar Has never looked at HTML or Styles.
    14. 14. 2. What all staff need to know How people with disabilities access content The 4 principles of accessibility The 12 guidelines of WCAG 2.0 How to use Word—and a CMS—correctly Their own role in WCAG 2.0 compliance.
    15. 15. Why staff must upgrade writing skills Writing is now inseparable from technology.
    16. 16. Facts about disabilities People with disabilities use special hardware and software to get information. Disabilities may be:  Mild, e.g. slight hearing loss or colour-blindness  Temporary, e.g. migraines, broken wrist  Severe and permanent, e.g. blindness  100 other variations.
    17. 17. 4 principles of accessible contentI can perceive it. I can use it. I can grasp it. I can access it.1. Perceivable 2. Operable 3. Understandable 4. Robust
    18. 18. Staff need to know all guidelinesPerceivable Operable1.1 Text alternatives 2.1 Keyboard accessible1.2 Time-based media 2.2 Enough time1.3 ADAPTABLE 2.3 No seizures1.4 Distinguishable 2.4 Navigable contentUnderstandable Robust3.1 Readable 4.1 COMPATIBLE3.2 Predictable Writer responsibility:3.3 Input assistance Obvious, substantial Indirect or partial POTENTIAL FOR DAMAGE
    19. 19. Adaptable content starts with writersAdaptable content retainsits sense and structurewhen presented differently.To achieve Guideline 1.3,writers need to: Use writing tools correctly Structure text logically Supplement sensory instructions.
    20. 20. Use writing tools correctly or they cannot work© copyright Contented Enterprises 2006 IP Limited
    21. 21. Misuse of CMS begins with Word  Most staff don’t understand Styles.  Some use Styles to change text appearance.  Most make lists the easy (wrong) way.  Most create tables the easy (wrong) way.  Many use tables to arrange text and images on a page.  Very few complete Properties.  Many give files unfindable names.
    22. 22. Structure starts with the wordsEven a handwritten document must be structured well.  Beginning, middle and end.  Chunking.  Start with a summary.  Write a clear, complete headline.  List items in a logical, consistent, predictable order.
    23. 23. How writers sabotage accessibility  Daft template.  Styles abused.  Table layout. This document cannot be saved as a tagged PDF.
    24. 24. Staff who can’t use Word correctly… Can’t use a CMS correctly. Don’t know that <H1> labels function, not font. Constantly undermine your work—they can’t help it. Force you to fix inaccessible content at a basic level. May not share the “Fair Go” aim of access for all. Need re-educating and inspiring!
    25. 25. How writing skills relate to WCAG 2.0Contented course Relevant parts of WCAG2.01. Know your online readers Introduction2. Brilliant headlines 1.3, 2.4, 3.1, 3.2, 4.13. Powerful summaries 1.3, 2.4, 3.1, 3.2, 4.14. Hyperlinks that make sense 1.1, 2.4, 3.1, 3.25. Plain language 1: Structure 2.4, 3.1, 3.2, 4.16. Plain language 2: Writing 2.4, 3.1, 3.27. Using images & graphs 1.1, 2.4, 3.18. Formatting web content 1.4, 3.1, 3.2, 4.19. WCAG 2.0 for content authors Overview; 1.2, 1.4, 2.2, 2.310. Accessible DOCs and PDFs 1.1, 1.3, 2.2, 2.4, 3.1, 3.2, 4.1
    26. 26. How can we make progress?One step at a time!
    27. 27. 4. Realistic ways to boost capabilityBridging the gap: practical ways to ways to boost thecapability of general staff who author content. 1. Review 2. Train 3. Resource 4. Action 5. Monitor
    28. 28. First review your content1. How much content? What types of content?2. Who owns what?3. Which 20% gets 80% of use?4. Delete ROT (redundant, outdated or trivial content).
    29. 29. TRAM: tips for Training Aim for maximum impact: essential skills. Train as many staff as possible (tipping point). Train online. Encourage, empower and inspire. Trained staff become your best PR for accessibility.
    30. 30. Training, not policing No use policing when staff don’t get the point. No use policing when staff don’t know the rules. Trained staff don’t need policing.
    31. 31. TRAM: tips for Resourcing Templates, checklists, model pages. Tips on the intranet are better than a Style Guide in the drawer. Showcase best new content, before-and-after. Use a buddy system.
    32. 32. TRAM: tips for Action planLearning sticks when it is put into action. Keep your action plan simple. Example: 3 weeks after training, every staff writer must produce 10 pages of accessible content. Support staff and celebrate progress.
    33. 33. Action plan: triage for PDFsLow-priorityPDFs: bury Medium-prioritythem. PDFs: patch them. High-priority PDFs: fix them.
    34. 34. TRAM: tips for Monitoring progressWhat’s feasible? Keep it simple. Test content with disabled testers. Use peer review. Use Google Analytics. Learn what works best. Repeat. Increase scope.
    35. 35. Prioritize. Start small. Carry on.
    36. 36. Accessible content is better for allMaking content accessiblemakes it better for everyone.Not just for blind people.• More usable• More findable• More readable/audible• More transparent.
    37. 37. A golden opportunity!Pressure to comply with WCAG 2.0 is a rare chance toimprove all enterprise writing and make general staffyour greatest fans. Grab this golden opportunity! Legislation  Deadlines  Budget
    38. 38. The push for WCAG 2.0 compliance What’s your strategy? What’s your worst problem? How can you fix it? What’s your greatest strength? How can you use it?
    39. 39. Thanks for the images Christchurch bus: © busnews.co.nz Road cone flower and art: cc Christchurch City Libraries via Flickr. Assistive technology © Vancouver Coastal Health, http://www.assistive-technology.ca/ Police officer on bicycle, The Star, starcanterbury.co.nz Broken Christchurch Feb. 2011 cc Sharon Davis via Flickr Cartoons: cc Hugh McLeod via GapingVoid.com Portraits of Olly, Polly and Holly cc Russ Morris www.russmorris.com via Flickr. Chasm in road Feb. 2011 cc NathanaelB via Flickr 4 principles of accessible content: Rachel did it © Contented Talking computer © Waynism.com Pet gravestone © pawprintsmemorials.co.uk Pet surgery © Barlett Animal Hospital Tram: cc Glenn R Carter via Flickr Cashel Street Mall cc Café Cecil via Flickr Happy pianos © gapfiller.org.nz
    40. 40. Please talk to us! We’d like to help. Keep in touch: www.contented.com alice@contented.com rachel@contented.com T: @aliceandrachel

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