PRSA Conference - Sphere of Influence of Key Opinion Leaders in Health Care Social Media
Social media channels have provided expert Key Influential Bloggers (KIBs) the ability to disseminate information pertaining to health care in an interactive manner and, in the process, influence target audiences. As a result, public relations, marketing, corporate communication and public affairs roles are beginning to overlap, causing a need for redefinition of roles and accountability, and making leveraging social media a necessity for enhanced consumer engagement.
You will learn:
How to gauge the sentiments around health care products and services through identifying and analyzing influencers in different facets of social media (including Flickr, Facebook, MySpace, YouTube).
How to identify and track the trend setters for your specific markets in the social media space.
How to identify and leverage these key influencers to achieve increased sales and meet marketing goals.