Your Future is in Imminent    Danger!!!Thursday, October 25, 12
If you don’t start changing the way you                       approach your social media today...                       im...
Overview    •WIIFM ==> WIIFT    •3 to 20 seconds is all you have    •You are ALWAYS marketing yourself    •If you’re not d...
Who is this man?Thursday, October 25, 12
Craig Newmark, the founder of CraigslistThursday, October 25, 12
Who is this man?Thursday, October 25, 12
He is the founder and CEO of “I Can Has Cheezburger?” one  of the funniest and most popular weblogs on the planetThursday,...
Who is this man?Thursday, October 25, 12
Reid Hoffman, Co-Founder and Chairman of         LinkedIn, investor in Digg, FlickrThursday, October 25, 12
Who is this man?Thursday, October 25, 12
Mark Zuckerberg,                           Co-Founder and CEO of FacebookThursday, October 25, 12
WIIFM?           Do you think if you walked into a college            admissions interview or a job interview            l...
WIIFM?                           Why do you buy things?Thursday, October 25, 12
You are always marketing yourselfThursday, October 25, 12
You are always marketing yourself        Use social media to SHOWCASE yourselfThursday, October 25, 12
What’s In It For Them?             Social media monitoring service Reppler recently surveyed more than 300             hir...
What’s In It For Them?Thursday, October 25, 12
What’s In It For Them?Thursday, October 25, 12
What’s In It For Them?                           Source: Reppler.comThursday, October 25, 12
Now what?             Develop a Digital Portfolio             A digital portfolio is a necessity in your job search       ...
Now what?             Digital portfolios show off your communication             skills, creativity with technology and on...
Now what?             College recruiters surf profiles on a consistent basis,             you can make your profile stand ou...
Now what?                      Create your portfolio here:                      ★www.pathbrite.com                      ★w...
Now what?             Design Your Own Influence             Do you want companies like Nike, Apple, or Dell             fol...
Now what?             An example of this would be a computer             programmer duplicating or developing mobile apps ...
Now what?             Are you good with Photoshop or design layouts? You             can design business cards, magazine c...
Now what?             Reach Decision-Makers             Decision makers are on all of the top social media             net...
Now what?             You can use your digital portfolio as proof that you             can do what you claim in your resum...
Who are your heroes / she-roes?Thursday, October 25, 12
Now what?             Consider the following questions when designing             your pages:             1. Who is my tar...
Now what?             Answer each question thoroughly. Your future can be             shaped by the information you place ...
Summary       •WIIFM ==> WIIFT       •Always be thinking, "What is the reader thinking?" and       "What do I want them to...
Summary    ✤    Download this presentation at:         http://bit.ly/RKO-DelphianThursday, October 25, 12
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile             Two biggest mistakes people make in ...
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile             Now, lets discuss the making each wo...
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile             Your resume will have 3 sections:   ...
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile            RIGHT WAY:                           ...
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile            RIGHT WAY:                           ...
BONUS! Yippee!     How to Write a Winning Resume For Your LinkedIn Profile            RIGHT WAY:                           ...
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Your Future is in Imminent Danger if You Don't Change Your Approach to Social Media

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  • Your Future is in Imminent Danger if You Don't Change Your Approach to Social Media

    1. 1. Your Future is in Imminent Danger!!!Thursday, October 25, 12
    2. 2. If you don’t start changing the way you approach your social media today... im·mi·nent/ˈimənənt/ Adjective: About to happen: "imminent danger".Thursday, October 25, 12
    3. 3. Overview •WIIFM ==> WIIFT •3 to 20 seconds is all you have •You are ALWAYS marketing yourself •If you’re not doing social media today, it’s almost a fireable offense. •If people cant find you on Facebook - they think something is wrong with you. •If you think college recruiters and HR directors don’t check out your social profiles - you’re WRONG.Thursday, October 25, 12
    4. 4. Who is this man?Thursday, October 25, 12
    5. 5. Craig Newmark, the founder of CraigslistThursday, October 25, 12
    6. 6. Who is this man?Thursday, October 25, 12
    7. 7. He is the founder and CEO of “I Can Has Cheezburger?” one of the funniest and most popular weblogs on the planetThursday, October 25, 12
    8. 8. Who is this man?Thursday, October 25, 12
    9. 9. Reid Hoffman, Co-Founder and Chairman of LinkedIn, investor in Digg, FlickrThursday, October 25, 12
    10. 10. Who is this man?Thursday, October 25, 12
    11. 11. Mark Zuckerberg, Co-Founder and CEO of FacebookThursday, October 25, 12
    12. 12. WIIFM? Do you think if you walked into a college admissions interview or a job interview looking like those men, you would get accepted or hired?Thursday, October 25, 12
    13. 13. WIIFM? Why do you buy things?Thursday, October 25, 12
    14. 14. You are always marketing yourselfThursday, October 25, 12
    15. 15. You are always marketing yourself Use social media to SHOWCASE yourselfThursday, October 25, 12
    16. 16. What’s In It For Them? Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks. The study found that more than 90% of recruiters and hiring managers have visited a potential candidate’s profile on a social network as part of the screening process. And a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles — an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.Thursday, October 25, 12
    17. 17. What’s In It For Them?Thursday, October 25, 12
    18. 18. What’s In It For Them?Thursday, October 25, 12
    19. 19. What’s In It For Them? Source: Reppler.comThursday, October 25, 12
    20. 20. Now what? Develop a Digital Portfolio A digital portfolio is a necessity in your job search efforts. You can add a few links from your social pages on Google+, LinkedIn, and Facebook for prospective employers. If you choose to use social media for a job search, you can create a marketing strategy based on the information you want prospective employers to know.Thursday, October 25, 12
    21. 21. Now what? Digital portfolios show off your communication skills, creativity with technology and online influence to your friends, colleagues and/or big brands that follow you. You will be surprised to know how many companies find talent by viewing a social page. Are you ready to take your social connections to the next level?Thursday, October 25, 12
    22. 22. Now what? College recruiters surf profiles on a consistent basis, you can make your profile stand out if you plan your content strategy: Provide insight, helpful tips and actionable guides to show how familiar and experienced you are; soon, you will have influence and companies will want to meet you.Thursday, October 25, 12
    23. 23. Now what? Create your portfolio here: ★www.pathbrite.com ★www.LinkedIn.com ★www.Facebook.com/Pages ★www.Twitter.com ★www.Pinterest.comThursday, October 25, 12
    24. 24. Now what? Design Your Own Influence Do you want companies like Nike, Apple, or Dell following your Twitter page (or hiring you)? Well, you have to design your own influence by placing emphasis on your expertise.Thursday, October 25, 12
    25. 25. Now what? An example of this would be a computer programmer duplicating or developing mobile apps for smartphones. Another example of this would be a graphic designer that designs and sells marketing collateral to local small businesses in their area.Thursday, October 25, 12
    26. 26. Now what? Are you good with Photoshop or design layouts? You can design business cards, magazine covers, or flyers for small businesses in your local area, but post samples on your LinkedIn page for a printing company to find you. Influence your prospective industry now, so companies will start asking you questions about how you can help them achieve their goals.Thursday, October 25, 12
    27. 27. Now what? Reach Decision-Makers Decision makers are on all of the top social media networks. When you design your influence and pages, you are placing your name in digital stack of competitors. As a student, you are still young and capable of using creativity to leverage job interviews online. Source: socialmediaexplorer.comThursday, October 25, 12
    28. 28. Now what? You can use your digital portfolio as proof that you can do what you claim in your resume. Make prospective employers see you as a leader before you graduate; social media can help you establish a name for yourself without leaving your dorm room. Source: socialmediaexplorer.comThursday, October 25, 12
    29. 29. Who are your heroes / she-roes?Thursday, October 25, 12
    30. 30. Now what? Consider the following questions when designing your pages: 1. Who is my target audience? 2. What do I want to share with this group? 3. How can I make my social pages a hot spot for learning and value? 4. When will I post information to my social sites? 5. How will my digital portfolio land me a dream job?Thursday, October 25, 12
    31. 31. Now what? Answer each question thoroughly. Your future can be shaped by the information you place online; if you use your social pages for creating a name (or brand) for yourself, you can get a job doing the same techniques for a large company. A well-planned and executed social media marketing strategy can increase your chances of getting a job with a good company.Thursday, October 25, 12
    32. 32. Summary •WIIFM ==> WIIFT •Always be thinking, "What is the reader thinking?" and "What do I want them to think?" •Showcase yourself and your abilities •Don’t be afraid to reach out to your heroes and she-roes •Create a winning resume and publish it on LinkedIn - then •Develop and carry out a strategy of how you will use your social sites to attract the interest of key influencersThursday, October 25, 12
    33. 33. Summary ✤ Download this presentation at: http://bit.ly/RKO-DelphianThursday, October 25, 12
    34. 34. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile Two biggest mistakes people make in writing a winning resume: 1) No narrative - just a bunch of boring facts. 2) Dont make every word earn its way on the page! First lets talk about the narrative: If you simply come at me with a bunch of boring facts, I dont care. One of the things that top performers do with their resumes is that they craft a narrative - they tell a story. Examples for me would be "Social Media Entrepreneur" "the personal trainer of the Social Media world". You only get about 20 seconds. Thats it. You want to highlight your accomplishments. Your education and experience is secondary to what you can DO for me. (WIIFM)Thursday, October 25, 12
    35. 35. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile Now, lets discuss the making each word earn its way on the page: 50-60% of the words in a resume dont need to be there. Cut the fluff! Cut all the fat and leave only the file mignon - leave only the best. In your resume, every single word has to earn its way onto that page. Make your words action-verbs like: •studied •designed •executed •worked •conducted Very important: You never want to be deceptive. But you DO want to always ask, "What is the reader thinking?" and "What do I want them to think?" Whatever youve got in your tool belt, put it on the resume if its credible and truthful, and also if it will resonate with the reader.Thursday, October 25, 12
    36. 36. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile Your resume will have 3 sections: 1) Experience (or Education if it’s impressive) 2) Education 3) Additional Information Try to keep your resume to 1 or 2 pages TOPS Remember: Only place the Education section this first if its something impressive - otherwise place it at the bottom (just above Additional Information section) because they dont care.Thursday, October 25, 12
    37. 37. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile RIGHT WAY: Sally Student Sallys@Iwantajob.com xxx Drive www.Pathbrite.com/sallyS Anytown, City, USA (503) 123-4567 WORK EXPERIENCE 6/2012-8/2012 - Delphian School: Intern, Comprehension Specialist •Worked one-on-one with students from around the world to increase their comprehension of subjects studied. •Instrumental in single-handedly improving study skills and subject mastery of international and domestic students ages 9-13. 10/2012-11/2012 - Delphian School: Internal Intelligence Project •Conducted internal analysis study in the school to isolate areas of strengths and weaknesses for the 2012/2013 school year. •Used statistical analysis to identify insights and conclusions from complex data. WRONG WAY TO DO IT: WORK EXPERIENCE: 6/2012-8/2012 - Delphian School: Summer Intern (yawn... boring!)Thursday, October 25, 12
    38. 38. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile RIGHT WAY: Sallys@Iwantajob.com Sally Student www.Pathbrite.com/sallyS xxx Drive (503) 123-4567 Anytown, City, USA EDUCATION •9/2009-6/2013 - Delphian School High School Diploma, with emphasis on Business and Technology. Coursework included interaction with CEOs of Fortune 500 companies, computer science, and policy analysis of the impact of emerging technologies on society. Papers, research and videos available on my website at www.pathbrite.com/yourportfolioname • List other education, camps, etc., that might benefit the potential employer Note: Use Bit.ly.com to shorten your pathbrite URL (make sure you customize it too), and also this will allow you to track how many people actually go visit your link! WRONG WAY TO DO IT: EXPERIENCE: 9/2009-6/2013 - Delphian School: High school diploma (yawn... boring!)Thursday, October 25, 12
    39. 39. BONUS! Yippee! How to Write a Winning Resume For Your LinkedIn Profile RIGHT WAY: Sallys@Iwantajob.com www.Pathbrite.com/sallyS Sally Student (503) 123-4567 xxx Drive Anytown, City, USA ADDITIONAL INFORMATION •Carnegie Scholarship Recipient - Selected from over 1000 applicants to receive full scholarship (all educational expenses) until achievement of educational goals. •Monthly Columnist for the Delphian School Blog - Columns at: {link} •Extensive Volunteering Experience, including: WRONG WAY TO DO IT: ADDITIONAL INFORMATION Great at Basketball Love yoga Good at Microsoft Word, Excel, Powerpoint and more. (who cares!?)Thursday, October 25, 12
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