Media studies jackass 3 d promotional packagePresentation Transcript
Film Marketing Campaign
Billboard Campaigns A series of billboards were put up in America, again generating interest and intrigue about the upcoming film release. The point of this was to create a general buzz amongst the public, before the film posters were released. This is a clever marketing strategy as it will intrigue the audience into want to know more about the film.
Film Posters MTV released four film posters promoting the film. They were released over a period of time, giving the audience an insight into scenes from the films. Each poster shows a still image of stunts from the film, and are designed to create intrigue about the film. The posters follow the same format, each giving away a snapshot of the film.
Trailer and Film Clips After the film poster release, there was a film trailer release. This gives another insight into the film, and again intrigues the audience into seeing the movie. http://www.youtube.com/watch?v=jdjEk4CtmeM There were also clips of the film showed on TV appearances, for example, there was a clip shown on the VMA’s along with an appearance by Bam Margera, Johnny Knoxville and Steve-o. http://www.youtube.com/watch?v=cIsVDn-bOaE&ob=av3e
Public Appearances As well as this, the various cast and crew members did TV interviews promoting the film. As well as all of the promotional posters and trailers, the cast of the film attended premiers all over Europe, promoting the film. http://youtu.be/HL85whq5uhE http://youtu.be/5WCLIUOcPLE http://youtu.be/yGZbpHmxBgY London Premiere Dublin Premiere LA Premiere Paris Premiere Video Music Awards Madrid Premiere
Other To create more buzz around the upcoming release, MTV showed re- runs of old Jackass TV series, as well as releasing a box set of the other film releases. They also released a soundtrack, featuring all of the songs in the film. This was clever as fans of the artists used in the soundtrack would be more inclined to go and see the film. The marketing campaign was clearly successful as the film made $50 million in it’s opening weekend, making it the highest grossing film in October and autumn 2010.